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WeSC (short for "We are the Superlative Conspiracy") is a Swedish clothing brand that is primarily influenced by skateboarding and snowboarding. The company's head office is in Stockholm and employs between 51 and 200 staff members. [1] The company's CEO is Joseph Janus. [2]
Founded in 1999, [1] the brand first garnered attention by sponsoring Swedish underground artists, musicians and skateboarders, and did not engage in any other marketing.[ citation needed ] Swedish hip hop acts Looptroop and Timbuktu were among the first to be sponsored by WESC, contributing to the development of an alternative image that turned out to be very popular with young Swedish consumers who were critical of mainstream companies.[ citation needed ]
In 2009, WeSC signed an exclusive retail deal with Oved Apparel Corp for the latter to oversee all WeSC stores in the United States, with the exception of the New York City and Los Angeles locations. [3] The company opened a concept store in Singapore in early 2012. [4]
As of July 2014, WESC maintains a group of sponsored individuals, skateboarders and musicians who are called "We Activists" by the company.
WeActivists are defined by the company as "someone that is extremely good at what they do, world famous or totally unknown. A Weactivist is someone that has a streetwise mentality, blazing his, or her own path, with a humble persona. Essentially, they are an informal ambassador flying the flag of the Superlative Conspiracy in a variety of subcultures, such as skate, music, film and art. They are always a friend and never chosen at random." [1]
Millencolin is a punk rock band that was formed in October 1992 by Nikola Šarčević, Mathias Färm, and Erik Ohlsson in Örebro, Sweden. In early 1993, drummer Fredrik Larzon joined the band. The name Millencolin is derived from the skateboard trick "melancholy".
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