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Sex appeal is often used in advertising to help sell a particular product or service. According to research, sexually appealing content, such as imagery, used for marketing does not need to pertain directly to the product or service in question. Rather, such content is utilized as an attempt to shape or shift brand image held by the consumer. As more companies have adopted the strategy of "sex sells", the prevalence of sexual campaigns has led to controversy. Consumers in society have voiced concern over the techniques and content used to titillate audiences, often stemming from the fact that such ads challenge conventional morals and cultural standards.
Claria Corporation was a software company based in Redwood City, California that invented “Behavioral Marketing”, a highly effective but controversial new form of online advertising. It was founded in 1998 by Denis Coleman, Stanford MBA Sasha Zorovic, and engineer Mark Pennell, based on work Zorovic had done at Stanford. In March 1999 Jeff McFadden was hired as CEO and Zorovic was effectively forced out.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New York and Michael Kors. PVH is partly named after Dutch immigrant John Manning Van Heusen, who in 1910 invented a new process that fused cloth on a curve.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
lululemon athletica inc. is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 574 stores internationally, and also sells online.
Calvin Klein Collection was the brand name for the high-end designer womenswear and menswear lines from fashion house Calvin Klein which were presented on the catwalks of New York Fashion Week and Milan Fashion Week, respectively.
WeSC is a Swedish clothing brand that is primarily influenced by skateboarding and snowboarding. The company's head office is in Stockholm and employs between 51 and 200 staff members. The company's CEO is Joseph Janus.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
Hanes and Hanes Her Way is a brand of clothing.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Edward G. Razek is an American businessperson known for his former role as the Chief Marketing Officer for L Brands where he developed the Victoria's Secret Angels and the company's annual fashion show. Razek joined L Brands in 1983 and resigned in 2019 after persistent public criticism for creating a culture of misogyny and harassment.
Calvin Klein Inc. is an internationally operating, American fashion house. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewellery and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.
Tommy Hilfiger B.V., formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries. In 2006, private equity firm Apax Partners acquired the company for approximately $1.6 billion. In March 2010, PVH Corp. bought the company. Daniel Grieder was appointed CEO in July 2014, while founder Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process. Global sales in retail through the brand were US $6.4 billion in 2013, and $6.7 billion in 2014.
Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. The promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the relationship that is generated between businesses and the public. Businesses require promotional items to help reach potential customers and clients. With promotional apparel, businesses are able to obtain exposure and brand recognition. Promotional apparel is usually distributed as handouts or shipped as bonus items to accompany a purchase.
KraftWorks is an advertising agency located in New York City. KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft. According to the agency's website, KraftWorks' clients have included Playtex, Aldo, Joseph Abboud, and others.
Jason E. Klein is an American media executive. He is the founder and CEO of VC firm On Grid Ventures LLC, an advisory and investment firm in digital media, marketing and information focused on GeoDisruptive businesses. He is also chairman of Harvard Business School Angel Investors of New York, the head of New York for Yard Ventures, and a managing director of Empirical Media. He was the President and CEO of Newspaper National Network LP from 2003-2012.
G-III Apparel Group is an American clothing company which designs, manufactures, and markets women's and men's apparel in the United States and internationally through a portfolio of highly recognizable proprietary and licensed brand names, including Guess?, DKNY, Calvin Klein, Tommy Hilfiger, Andrew Marc, Levi Strauss & Co., Dockers, Harley-Davidson apparel, Kenneth Cole and Wilsons.
References
- ↑ P., Mike. "WeSC Drops Licencing Agreement, Appoints New CEO". SBC Business. SBC Business. Archived from the original on 29 November 2014. Retrieved 6 December 2013.
- 1 2 Martine, Lord. "SF GATE INTERVIEW / Brief Encounter / Underwear model Travis talks". SF Gate. SF Gate. Retrieved 14 November 2001.
- ↑ Transworld Business - WeSC Americas CEO Joseph Janus On Building Street Wear Culture In North America
- ↑ Ebenkamp, Becky. "Where the boys are". CBS Business Library. BPI Communications. Archived from the original on 20 July 2012.
- ↑ Zbar, Jeffery. "THE MARKETING 100: JNCO: JOSEPH JANUS". Ad Age. Ad Age.
- ↑ Needle, Brandon. "Apple tote bag will retail for $300". The Tablet Authority. Tablet Times. Archived from the original on 8 October 2012. Retrieved 5 October 2012.
- ↑ "Bodhi Bags to Benefit NSALA". North Shore Animal League. North Shore Animal League. Archived from the original on 19 November 2014. Retrieved 10 June 2009.
- ↑ "Ben Jelen Biography". Itunes. Itunes.
- ↑ "Ben Jelen". Billboard Music. Billboard Music.