 JNCO Crown Logo | |
| Owner | เจ๊ ทิว |
|---|---|
| Country | United States |
JNCO, short for "Judge None Choose One", is a Los Angeles, California-based clothing company specializing in boys' and men's jeans. "JNCO was founded in 1985. The brand gained recognition in the 1990s with its boys' ultra-wide straight legged denim jeans.
This street look was popularized throughout the 90s starting in Los Angeles and working its way through the United States. JNCO also manufactures T-shirts, khaki pants and other clothing articles for men and women. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot (19,000 m2) operation also owned by Milo and Jacques Revah.
After JNCOs grew in popularity, store chains such as Kohl's, J. C. Penney, Tops and Bottoms, Gadzooks, and Pacific Sunwear began to carry them. [1]
After peak sales of $186.9 million, sales halved in 1999. In the 2000s, the brothers closed the main factory. [2]
In 2019, original founder Milo Revah announced he had re-acquired the brand and intended to relaunch it alongside his daughter Camilla. [3] [4] This relaunch took place in June of that year, along with a new website. [5]
JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide jeans with leg openings greater than 50 inches (1,300 mm) to more conservatively-cut styles. Some were so large that younger children often had to sit down while putting them on. After reaching the height of its popularity within the subcultures and becoming more mainstream, JNCOs were known for featuring superfluously large back pockets with graffiti-like inspired artwork embroidery that became more cartoonish as the 1990s ended including flaming skulls and the "JNCO Crown" (previously the majority of styles only had a relatively small stylized "J"). Some names of JNCO styles included Mammoths, Crime Scenes, FlameHead (geared for kids and teens), Mad Scientists, Buddha, Tribals and Rhinos, Twin Cannons, and Kangaroos, which had 34-inch (860 mm) leg openings and extremely large back pockets, featured embroidery of a kangaroo with boxing gloves above the right rear pocket.
Embroidery is the art of decorating fabric or other materials using a needle to stitch thread or yarn. Embroidery may also incorporate other materials such as pearls, beads, quills, and sequins. In modern days, embroidery is usually seen on hats, clothing, blankets, and handbags. Embroidery is available in a wide variety of thread or yarn colour. It is often used to personalize gifts or clothing items.
Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in use for various garments, constructed from blue-colored denim.
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.
Bell-bottoms are a style of trousers that become wider from the knees downward, forming a bell-like shape of the trouser leg.
The casual subculture is a subset of football culture that is characterised by the wearing of expensive designer clothing and hooliganism. Many participants dislike the term 'casuals', preferring the term ‘dresser’, with regional variations including Perry boys, trendies, and scallies.
Polly Pocket is a toy line of dolls and accessories first founded and designed by Chris Wiggs in 1983 and licensed by Bluebird Toys from 1989 until both entities/properties were acquired by Mattel in 1998.
Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garments popularized by Western film and television or singing cowboys such as Gene Autry and Roy Rogers in the 1940s and 1950s. It continues to be a fashion choice in the West and Southwestern United States, as well as people associated with country music or Western lifestyles, for example the various Western or Regional Mexican music styles. Western wear typically incorporates one or more of the following: Western shirts with pearl snap fasteners and vaquero design accents, blue jeans, cowboy hat, a leather belt, and cowboy boots.
A dress shirt, button shirt, button-front, button-front shirt, or button-up shirt is a garment with a collar and a full-length opening at the front, which is fastened using buttons or shirt studs. A button-down or button-down shirt is a dress shirt with a button-down collar – a collar having the ends fastened to the shirt with buttons.
Wide-leg jeans, colloquially called baggy pants, are a style of clothing popular from the early 1980s to the 2000s, and also during a brief revival in the 2020s
Sagging is a manner of wearing trousers that sag so that the top of the trousers or jeans is significantly below the waist, sometimes revealing much of the wearer's underpants.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
The fashion of the 2000s is often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
Slim-fit pants or skinny jeans are tight trousers that have a snug fit through the legs and end in a small leg opening that can be anywhere from 9" to 20" in circumference, depending on size. Other names for this style include drainpipes, stovepipes, tight pants, cigarette pants, pencil pants, skinny pants, gas pipes, skinnies, and tight jeans.
Jerkin' or Jerk is a street dance culture and hip hop subgenre originating in urban California in the late 2000s. It gained mainstream popularity outside of California by Inland Empire-based groups New Boyz and Audio Push, and has origins in the Los Angeles metropolitan area. Since breaking into the mainstream in 2009, jerkin' gained fans along the West Coast, East Coast, and in Europe, notably France and Germany, although it was heavily derided in the Southern United States.
Low-rise is a style of clothing designed to sit low on, or below, the hips. The style can also be called lowcut, hipster, or hip-hugger, and can apply to garments worn by males or females. The term can be applied to all garments that cover the wearer's crotch area, including trousers, jeans, shorts, skirts, panties, briefs, bikinis, pantyhose, and tights.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
A high-rise or high-waisted garment is one designed to sit high on, or above, the wearer's hips, usually at least 8 centimetres (3 inches) higher than the navel. In western cultures, high-rise jeans were especially common in the 1970s, late 1980s through the late 1990s, derided as mom jeans in the 2000s, and popular again in the mid-to-late 2010s and continues to be popular into the present in competition with low-rise pants.
A phablet is a mobile device combining or straddling the size formats of smartphones and tablets. The word is a blend word of phone and tablet. The term is largely unused by the late 2010s, since average PDA sizes eventually morphed into small tablet sizes, up to 6.9 inches (180 mm), with wider aspect ratios.
Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tights, sneakers, flats, Birkenstocks, uggs, leggings and shorts that look like athletic wear and pair well with it. Characterized as "fashionable, dressed-up sweats and exercise clothing," athleisure grew during the mid-2010s, from the popularity of yoga pants that emerged throughout the mid to late 2000s. The athleisure trend entails casual clothing options that give North American women the option to incorporate athletic clothing as part of their everyday attire, irrespective of their actual engagement in physical activities.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, 1980s, and late 1960s to early 1970s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
