 JNCO Crown Logo | |
| Country | United States |
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JNCO, short for "Judge None Choose One", is a Los Angeles, California-based clothing company specializing in boys' and men's jeans. "JNCO was founded in 1985. The brand gained recognition in the 1990s with its boys' ultra-wide straight legged denim jeans.
In the 1990s, JNCO jeans became a cultural phenomenon, capturing the hearts of teenagers and young adults. Their distinctive baggy fit, often featuring multiple pleats and wide legs, was a stark departure from the skinny jeans of the past. JNCO jeans were associated with hip-hop culture, skateboarding, and a rebellious spirit.
This street look was popularized throughout the 90s starting in Los Angeles and working its way through the United States. JNCO also manufactures T-shirts, khaki pants and other clothing articles for men and women. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot (19,000 m2) operation also owned by Milo and Jacques Revah.
After JNCOs grew in popularity, store chains such as Kohl's, J. C. Penney, Tops and Bottoms, Gadzooks, and Pacific Sunwear began to carry them. [1]
After peak sales of $186.9 million, sales halved in 1999. In the 2000s, the brothers closed the main factory. [2]
In 2019, original founder Milo Revah announced he had re-acquired the brand and intended to relaunch it alongside his daughter Camilla. [3] [4] This relaunch took place in June of that year, along with a new website. [5]
JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide jeans with leg openings greater than 50 inches (1,300 mm) to more conservatively-cut styles. Some were so large that younger children often had to sit down while putting them on. After reaching the height of its popularity within the subcultures and becoming more mainstream, JNCOs were known for featuring superfluously large back pockets with graffiti-like inspired artwork embroidery that became more cartoonish as the 1990s ended including flaming skulls and the "JNCO Crown" (previously the majority of styles only had a relatively small stylized "J"). Some names of JNCO styles included Mammoths, Crime Scenes, FlameHead (geared for kids and teens), Mad Scientists, Buddha, Tribals and Rhinos, Twin Cannons, and Kangaroos, which had 34-inch (860 mm) leg openings and extremely large back pockets, featured embroidery of a kangaroo with boxing gloves above the right rear pocket.
Embroidery is the art of decorating fabric or other materials using a needle to stitch thread or yarn. Embroidery may also incorporate other materials such as pearls, beads, quills, and sequins. In modern days, embroidery is usually seen on hats, clothing, blankets, and handbags. Embroidery is available in a wide variety of thread or yarn colour. It is often used to personalize gifts or clothing items.
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.
Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in use for various garments, constructed from blue-colored denim.
A suit, also called a lounge suit, business suit, dress suit, or formal suit is a set of clothes comprising a suit jacket and trousers of identical textiles generally worn with a collared dress shirt, necktie, and dress shoes. A skirt suit is similar, but with a matching skirt instead of trousers. It is currently considered semi-formal wear or business wear in contemporary Western dress codes, however when the suit was originally developed it was considered an informal or more casual option compared to the prevailing clothing standards of aristocrats and businessmen. The lounge suit originated in 19th-century Britain as sportswear and British country clothing, which is why it was seen as more casual than citywear at that time, with the roots of the suit coming from early modern Western Europe formal court or military clothes. After replacing the black frock coat in the early 20th century as regular daywear, a sober one-coloured suit became known as a lounge suit.
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.
Bell-bottoms are a style of trousers that become wider from the knees downward, forming a bell-like shape of the trouser leg.
Polly Pocket is a toy line of dolls and accessories first founded and designed by Chris Wiggs in 1983 and licensed by Bluebird Toys from 1989 until both entities/properties were acquired by Mattel in 1998.
A stiletto heel, or just stiletto, is a shoe with a long, thin, high heel. It is named after the stiletto dagger.
Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garments popularized by Western film and television or singing cowboys such as Gene Autry and Roy Rogers in the 1940s and 1950s. It continues to be a fashion choice in the West and Southwestern United States, as well as people associated with country music or Western lifestyles, for example the various Western or Regional Mexican music styles. Western wear typically incorporates one or more of the following: Western shirts with pearl snap fasteners and vaquero design accents, blue jeans, cowboy hat, a leather belt, and cowboy boots.
A dress shirt, button shirt, button-front, button-front shirt, or button-up shirt is a garment with a collar and a full-length opening at the front, which is fastened using buttons or shirt studs. A button-down or button-down shirt is a dress shirt with a button-down collar – a collar having the ends fastened to the shirt with buttons.
Wide-leg jeans, colloquially called baggy pants, are a style of clothing popular from the early 1980s to the 2000s, and also during a revival in the 2020s.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Cargo pants or cargo trousers, also sometimes called combat pants or combat trousers after their original purpose as military workwear, are loosely cut pants originally designed for rough work environments and outdoor activities, distinguished by numerous large utility pockets for carrying tools.
Phat pants, phatties, or phats are a style of pants that are fitted at the waist, but get increasingly wide down the legs, covering the feet entirely due to their width. Phat pants can be made out of a variety of materials, however denim, faux fur, and cotton fabric tend to be the most common. High-end customized phats tend to include UV reflective tape decoration to add a glowing effect. Phat pants are notable for being a visual identifier of those within the rave community. Popular makers of phat pants include Kikwear, UFO, Q-ambient, and JNCO.
Lucky Brand is an American denim company founded in Vernon, California in 1990 by Gene Montesano and Barry Perlman. Lucky also produces other apparel, including activewear, outerwear, T-shirts, and professional attire.
The fashions of the 2000s were often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
Slim-fit pants or skinny jeans are tight trousers that have a snug fit through the legs and end in a small leg opening that can be anywhere from 9" to 20" in circumference, depending on size. Other names for this style include drainpipes, stovepipes, tight pants, cigarette pants, pencil pants, skinny pants, gas pipes, skinnies, and tight jeans.
Jerkin' or Jerk is a street dance culture and hip hop subgenre originating in urban California in the late 2000s. It gained mainstream popularity outside of California by Inland Empire-based groups New Boyz and Audio Push, and has origins in the Los Angeles metropolitan area. Since breaking into the mainstream in 2009, jerkin' gained fans along the West Coast, East Coast, and in Europe, notably France and Germany, although it was heavily derided in the Southern United States.
Low-rise is a style of clothing designed to sit low on, or below, the hips. The style can also be called lowcut, hipster, or hip-hugger, and can apply to garments worn by males or females. The term can be applied to all garments that cover the wearer's crotch area, including trousers, jeans, shorts, skirts, panties, briefs, bikinis, pantyhose, and tights.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, and 1980s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
