We. Communications is a global communications and public relations firm often associated with its largest client, Microsoft. It was previously known as Waggener Edstrom, then WE Communications, and is now We. Communications. The firm was founded in 1983 by Melissa Waggener Zorkin.
The Waggener Group was founded in 1983 by Melissa Waggener Zorkin. In 1984, Pam Edstrom joined the firm, which was renamed Waggener Edstrom. Edstrom previously worked for Microsoft, which became one of the agency's first clients.[3][4] The firm also acquired Indian integrated consultancy Avian Media in 2018 and Codeword in 2019.[5][6] In 2022, We. Communications acquired Hopscotch Consulting, a social impact and behavior change agency.[7]
In March 2025, the company re-branded from WE Communications to We. Communications.[8]
Notable clients include Microsoft, Volvo, Boehringer Ingelheim, VSP, Honeywell, Tencent, Cisco, McDonald's, Tabula Rasa, Brother, Amgen, Gilead, iRobot, RSA, Lenovo, the Bill & Melinda Gates Foundation, AT&T and others. We. Communications is often associated with its work for Microsoft,[11] one of its first clients. In the firm's early years, this relationship led to it working primarily with other technology companies, before expanding into healthcare, consumer and other expertise.[12] For more than a decade, We. Communications supported Mercy Corps on a pro-bono basis after CEO Waggener Zorkin took on the client after visiting the Good Shepherd orphanage in Ghana.[13]
In 2018, We. Communications handled the PR for the McDelivery Day 2.0 and was shortlisted for PRWeek Global Award.[14]
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