 | |
Type of site | Pornography |
|---|---|
| Available in | English |
| Headquarters | Los Angeles, California, U.S. |
| Owner | Vixen Media Group |
| URL | wifey.com |
| Launched | March 19 2025 |
WIFEY is an American erotic entertainment brand and website launched in March 2025 by Vixen Media Group (VMG). [1] The platform focuses on couples exploring consensual non-monogamy, particularly the hotwife lifestyle, and is positioned as a documentary-style, relationship-driven erotic content brand. [2]
WIFEY was officially announced in March 2025 as part of VMG’s strategic expansion into new niches of erotic storytelling. [3] The brand was created to highlight real couples and their intimate experiences, emphasizing trust, communication, and consent. According to VMG, WIFEY blends high production values with an unscripted, emotionally grounded approach to adult content. [4]
Shortly after its launch, WIFEY received mainstream attention when it was mentioned on the daytime talk show The View, [5] sparking conversation about consensual non-monogamy and its cultural visibility. [6] The brand also made its presence felt at major lifestyle events, including the Naughty N’awlins convention, where it positioned itself as both an erotic entertainment label and a lifestyle community partner. [7]
In October 2025 they announced Serenity Cox would be become the face of WIFEY as their official Brand Ambassador. [8]
WIFEY’s content centers on couples engaged in consensual non-monogamy, with a particular focus on the hotwife dynamic — a relationship model in which one partner (typically the woman) has sexual experiences outside the relationship with the knowledge and consent of the other partner. [9]
Unlike scripted adult productions, WIFEY emphasizes unscripted moments, personal interviews, and emotional context, presenting scenes as part of broader relationship narratives. [10] VMG describes the brand as “a cinematic exploration of real desire and trust,” combining eroticism with storytelling and relationship dynamics. [11]
WIFEY is owned and operated by Vixen Media Group, a Los Angeles–based adult entertainment company founded in 2014. VMG is known for producing high-end adult content under several brands, including Vixen, Blacked, Tushy, Deeper, and Slayed.
The launch of WIFEY has been noted in both adult industry and mainstream media for contributing to the growing visibility of consensual non-monogamy in popular culture.[4][6] Outlets such as New York Post and LA Weekly have contextualized the brand’s emergence alongside a broader cultural conversation about alternative relationship structures and sexual expression. [12]
Critics have described the brand’s approach as an attempt to merge erotic content with relational authenticity, creating a niche distinct from more traditional studio porn. Supporters have highlighted its emphasis on real couples, consent, and communication, while some commentators have noted lingering stigmas surrounding hotwife dynamics in mainstream discourse. [13]
