Vixen Media Group was founded in 2014 by French entrepreneur and director Greg Lansky, who is also the CEO of GL Web Media and Strike 3 Holding, along with partners Steve Matthyssen and Mike Miller.[2] Lansky sold his stake in Vixen Studios in January 2020.[3]
Vixen Media Group owns and operates nine online adult film sites: Vixen, Tushy, Blacked, Blacked Raw, Tushy Raw, Deeper, Slayed, Wifey and Milfy. Slayed, launched in August 2021, is the company's first all-girl brand.[4][5] Pulse Distribution distributes all of the company's films.[6]
The holding company of Vixen Media Group, Strike 3 Holdings, has as of 2023[update] filed over 12,000 lawsuits since 2017 against people it alleges has infringed its copyright by illegally downloading its films via BitTorrent.[7][8][9] Strike 3 Holdings pressures the accused to settle, often with the implication that otherwise their use of pornography will be exposed. Few cases reach trial, with most being settled for four- or five-figure sums or dismissed. DC judge Royce Lamberth has described Strike 3 as a "copyright troll" that utilizes "cut-and-pasted complaints and boilerplate discovery motions" to "flood" courts with cases "smacking of extortion", describing its treatments of courts "not as a citadel of justice, but as an ATM".[9] In 2025, Strike 3 Holdings filed lawsuit against technology conglomerate Meta Platforms, alleging that Meta had illegally distributed and seeded thousands of its pornographic videos on torrenting websites in order to allow for Meta to more efficiently download other torrents (torrent websites operate a "tit-for-tat" mechanism whereby those who provide and facilitate other users downloading popular content can download other content at considerably higher speeds), which Strike 3 alleged may have included content that Meta used for AI training.[10][11]
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