 DayGlo orange WEM logo as used on the company's amplification since 1967 | |
| Type | public |
|---|---|
| Industry | musical instruments |
| Founded | London, England 1949 |
| Founder | Charlie Watkins |
| Headquarters | , |
| Products | guitar, bass and PA amplification |
| Website | wemwatkins |
Watkins Electric Music (WEM) is a British company known for manufacturing PA systems, the Copicat tape echo unit, guitar amplifiers, and electric guitars.
The company was co-founded by musician Charlie Watkins and his brother Reg Watkins in 1949, initially as a record shop in Tooting Market, London. Two years later the brothers moved to a small shop in Balham and began selling accordions and guitars.
Watkins Electric Music was one of the first to manufacture and sell guitar amplifiers in England, introducing the Watkins Westminster in 1954, followed up by the V-fronted Dominator. [1]
In 1958, Watkins Electric Music introduced the Copicat, one of the first-ever portable tape echo units. The shop sold the entire first production run of 100 Copicats on the first day, including the very first Copicat sold to Johnny Kidd of Johnny Kidd & the Pirates, whose guitarist used it on the group's UK hit song "Shakin' All Over". [2] The Copicat would become one of the company's most successful products, with various different Copicat models released over more than 50 years. [3] By the end of the 1950s, selling amps, echo units, and a line of solid-body electric guitars designed by Reg, Watkins Electric Music was one of the top 3 companies of the U.K. music trade. [1]
In 1967-1968 The Who used the WEM (Watkins Electric Music) Audiomaster five-channel mixer and multiple WEM 100-watt transistor PA amplifiers chained together as their sound system. [4] In the concert movie Pink Floyd: Live at Pompeii (1972), the band is shown using WEM PA equipment as it performs in the ruins of an ancient amphitheatre in Pompeii, Italy. Jimi Hendrix and his Band of Gypsys also used WEM PA equipment at outdoor venues in the UK. WEM amplification can also be seen in footage of the Miles Davis Electric Band playing at the Isle of Wight festival in 1970, in Led Zeppelin's 1969 supershow in London, and in The Stones in the Park, one of the Hyde Park Free Concerts. The amps were also used by Jack Bruce of Cream. In a 2023 interview on That Pedal Show on YouTube, Noel Gallagher discusses his use of WEM amplifiers in conjunction with other amplifiers to produces his signature sounds, especially those used in the early years that made Oasis (band) famous.
A scaled down version of the company still operates, focusing on accordions and a new handmade version of the Copicat tape echo units.
An effects unit or effects pedal is an electronic device that alters the sound of a musical instrument or other audio source through audio signal processing.
An audio power amplifier is an electronic amplifier that amplifies low-power electronic audio signals, such as the signal from a radio receiver or an electric guitar pickup, to a level that is high enough for driving loudspeakers or headphones. Audio power amplifiers are found in all manner of sound systems including sound reinforcement, public address, home audio systems and musical instrument amplifiers like guitar amplifiers. It is the final electronic stage in a typical audio playback chain before the signal is sent to the loudspeakers.
Vox is a British musical equipment manufacturer founded in 1957 by Thomas Walter Jennings in Dartford, Kent, England. The company is most famous for making the Vox AC30 guitar amplifier, used by The Beatles, The Rolling Stones, The Kinks, The Yardbirds, Queen, Dire Straits, U2, and Radiohead; the Vox Continental electric organ, the Vox wah-wah pedal used by Jimi Hendrix, and a series of innovative electric guitars and bass guitars. Since 1992, Vox has been owned by the Japanese electronics firm Korg.
An instrument amplifier is an electronic device that converts the often barely audible or purely electronic signal of a musical instrument into a larger electronic signal to feed to a loudspeaker. An instrument amplifier is used with musical instruments such as an electric guitar, an electric bass, electric organ, electric piano, synthesizers and drum machine to convert the signal from the pickup or other sound source into an electronic signal that has enough power, due to being routed through a power amplifier, capable of driving one or more loudspeaker that can be heard by the performers and audience.
A guitar amplifier is an electronic device or system that strengthens the electrical signal from a pickup on an electric guitar, bass guitar, or acoustic guitar so that it can produce sound through one or more loudspeakers, which are typically housed in a wooden cabinet. A guitar amplifier may be a standalone wood or metal cabinet that contains only the power amplifier circuits, requiring the use of a separate speaker cabinet–or it may be a "combo" amplifier, which contains both the amplifier and one or more speakers in a wooden cabinet. There is a wide range of sizes and power ratings for guitar amplifiers, from small, lightweight "practice amplifiers" with a single 6-inch speaker and a 10-watt amp to heavy combo amps with four 10-inch or four 12-inch speakers and a 100-watt amplifier, which are loud enough to use in a nightclub or bar performance.
Orange Music Electronic Company is an English amplifier manufacturing company, noted for their products' distinctive sound and the bright orange Tolex-like covering of their heads and speaker cabinets. The company was founded in 1968 by Cliff Cooper, who decided to build his own amplifiers when vendors refused to supply his West End musical instrument store, Orange Store, due to Cooper's youth and countercultural image. The brand's early amps were adopted by Peter Green of Fleetwood Mac and were used on Stevie Wonder's Superstition, which brought Orange worldwide recognition. The brand's "Pics Only" models—nicknamed for their use of symbols rather than text on their control panels—were released in the early 1970s to much success and established a signature "Orange sound." However, large-scale production of Orange Amps ceased in 1978 and Cooper spent the '80s building and selling amps in limited numbers. After a line of reissue models licensed by Gibson in the early '90s proved unsuccessful, Cooper regained control of the brand and found new success with the 1998 release of the AD30, with notable fans like Jimmy Page. In 2003, Orange released the Rockerverb series, which has become a favorite amp among heavy metal guitarists.
Marshall is a British company that designs and manufactures music amplifiers, speaker cabinets, brands personal headphones and earphones, drums and bongos. The company also owns a record label called Marshall Records. It was founded in London by drum shop owner and drummer, Jim Marshall, and is now based in Bletchley, Milton Keynes, England.
Scholz Research & Development, Inc. was the name of the company founded by musician and engineer Tom Scholz to design and manufacture music technology products.
Kustom Amplification or Kustom Electronics is a manufacturer of guitar and bass amplifiers and PA equipment and accessories. Since 1999, Kustom has been owned by the Hanser Music Group headquartered in Cincinnati, Ohio.
Hiwatt is a British company that manufactures amplifiers for electric guitars and electric basses. Starting in the late 1960s, together with Marshall and Vox, Hiwatt contributed to the sonic image popularly termed "British sound".
A music store or musical instrument store is a retail business that sells musical instruments and related equipment and accessories. Some music stores sell additional services, such as music lessons, music instrument or equipment rental, or repair services.
Joseph Raymond Butts was an American inventor and engineer best known for designing several devices that influenced the evolution of electrified music, in particular those used with the electric guitar. Most notably, Butts is the inventor of the EchoSonic, a guitar amplifier with a built-in tape echo, and the FilterTron, the first humbucker guitar pickup. He was active in other fields from studio equipment maintenance to sound engineering, and had intimate working relationships with people such as Sam Phillips at Sun Studios and Chet Atkins.
A bass amplifier is a musical instrument electronic device that uses electrical power to make lower-pitched instruments such as the bass guitar or double bass loud enough to be heard by the performers and audience. Bass amps typically consist of a preamplifier, tone controls, a power amplifier and one or more loudspeakers ("drivers") in a cabinet.
The Echoplex is a tape delay effect, first made in 1959. Designed by Mike Battle, the Echoplex set a standard for the effect in the 1960s—it is still regarded as "the standard by which everything else is measured." It was used by some of the most notable guitar players of the era; original Echoplexes are highly sought after.
Distortion and overdrive are forms of audio signal processing used to alter the sound of amplified electric musical instruments, usually by increasing their gain, producing a "fuzzy", "growling", or "gritty" tone. Distortion is most commonly used with the electric guitar, but may also be used with other electric instruments such as electric bass, electric piano, synthesizer and Hammond organ. Guitarists playing electric blues originally obtained an overdriven sound by turning up their vacuum tube-powered guitar amplifiers to high volumes, which caused the signal to distort. While overdriven tube amps are still used to obtain overdrive, especially in genres like blues and rockabilly, a number of other ways to produce distortion have been developed since the 1960s, such as distortion effect pedals. The growling tone of a distorted electric guitar is a key part of many genres, including blues and many rock music genres, notably hard rock, punk rock, hardcore punk, acid rock, and heavy metal music, while the use of distorted bass has been essential in a genre of hip hop music and alternative hip hop known as "SoundCloud rap".
Charlie Watkins was a British musician, inventor, and entrepreneur best known as the founder of Watkins Electric Music and a pioneer of sound reinforcement systems for rock concerts. Watkins was the first to build PA systems with multiple slaved solid state amplifiers driving various loudspeaker stacks, beginning with the Windsor Festival in 1967.
This is a glossary of jazz and popular music terms that are likely to be encountered in printed popular music songbooks, fake books and vocal scores, big band scores, jazz, and rock concert reviews, and album liner notes. This glossary includes terms for musical instruments, playing or singing techniques, amplifiers, effects units, sound reinforcement equipment, and recording gear and techniques which are widely used in jazz and popular music. Most of the terms are in English, but in some cases, terms from other languages are encountered.
A keyboard amplifier is a powered electronic amplifier and loudspeaker in a wooden speaker cabinet used for the amplification of electronic keyboard instruments. Keyboard amplifiers are distinct from other types of amplification systems such as guitar amplifiers due to the particular challenges associated with making keyboards sound louder on stage; namely, to provide solid low-frequency sound reproduction for the deep basslines that keyboards can play and crisp high-frequency sound for the high-register notes. Another difference between keyboard amplifiers and guitar/bass amplifiers is that keyboard amps are usually designed with a relatively flat frequency response and low distortion. In contrast, many guitar and bass amp designers purposely make their amplifiers modify the frequency response, typically to "roll-off" very high frequencies, and most rock and blues guitar amps, and since the 1980s and 1990s, even many bass amps are designed to add distortion or overdrive to the instrument tone.
Matamp is a British electric guitar amplifier manufacturing company, best known for its handwired amplifier heads and speaker cabinets. It was established in 1964 by Mat Mathias.
The Watkins Copicat is an audio effects unit that produces delay and reverb effects. One of the first commercially available tape delay units, the original Copicat model was produced by Watkins Electric Music beginning in 1958. The Copicat became one of Watkins' most successful products, and the company produced various Copicat models and versions over the following decades.