 | |
| Type of business | Private, subsidiary |
|---|---|
| Headquarters | Bangkok, Thailand |
| Area served | Southeast Asia |
| Industry | Online retail |
| Services | E-commerce |
| Parent | Ascend Group |
| URL | WeMall Thailand iTrueMart Philippines |
WeMall, formerly iTrueMart, was an ecommerce platform headquartered in Bangkok, Thailand. [1] The platform was owned by Ascend Group Co. Ltd., and primarily sells electronics, appliances, and personal care products. [2]
iTrueMart was first launched in 2014 and initially operated in Thailand. A Philippine subsidiary, iTrueMart Philippines, was launched on November 15, 2015; it initially served the Luzon region and later expanded to Visayas and Mindanao on April 23, 2016 before ultimately shutting down on September 9, 2016. [3] [4]
The original Thailand platform remained in operation and was rebranded WeMall on July 6, 2016.
As of January 3, 2024, WeMall describes itself as "shut down until further notice[.]" [5]
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