Wellness Pet Company

Last updated
Wellness Pet Company
Type Privately held subsidiary
Industry Pet food
PredecessorWellPet,
Old Mother Hubbard,
Eagle Pack Pet Foods, Inc.
Founded1926 (Old Mother Hubbard)
1970 (Eagle Pack Pet Foods)
1997 (Wellness Pet Food)
2008 (WellPet LLC)
2022 (Wellness Pet Company)
Headquarters,
ProductsNatural dog & cat food, treats, and dental chews
Number of employees
400+
Parent Clearlake Capital
Website http://www.wellnesspet.com

Wellness Pet Company is a pet food company that consists of Wellness Natural Pet Food, Old Mother Hubbard by Wellness, Whimzees by Wellness, Sojos, Eagle Pack and Holistic Select purchased by Clearlake Capital. Wellness Pet Company is headquartered outside of Boston, in Tewksbury, Massachusetts, as well as in Boston proper.

Contents

History

Old Mother Hubbard

Old Mother Hubbard product.png

Old Mother Hubbard was founded in 1926, as an offshoot of the A. Hubbard and Sons Bakery in Gloucester, Massachusetts, making small dog biscuits. In 1961, the company was purchased by Jim Scott, a professional in animal nutrition, and moved to Lowell, Massachusetts. In the 1990s, Jim Scott Jr., then CEO of the company, worked with a team of animal nutrition experts to develop the Wellness brand dog and cat foods, which went on the market in 1999 and 2000, respectively. Old Mother Hubbard became a member of the WellPet family of brands in 2009. WellPet was purchased by Clearlake Capital Group L.P. in November 2020, and later renamed the Wellness Pet Company. [1] A year later, the company opened new offices in Boston, MA. [2] The company also continues to make Old Mother Hubbard branded products, including dog biscuits [3] and other treats. [4]

Wellness Pet Food

Wellness Pet Food was founded in 1997. [5] [ citation needed ] Wellness recipes for dogs were introduced in 1997 [6] and Wellness cat recipes were added to the line in 2000. [7] [ citation needed ] By 2004, Wellness Pet Food became the leading natural pet food in independent pet specialty retailers.[ citation needed ] In 2022, the company began producing Good Dog by Wellness, an additional brand of dog treats. [8]

Eagle Pack

Eagle Pack started in 1970, producing their Hy-Ration brand dog food. In 2000, the Eagle Pack Holistic Select line was launched. [9] Eagle Pack has sponsored “The Last Grace Race on Earth”, an Iditarod Trail event. [10] All Eagle Pack recipes are made in the United States and their own manufacturing facility. [11]

WellPet

In October 2007, Eagle Pack was sold to Berwind Corporation for an undisclosed amount. In August 2008 Wellness/Old Mother Hubbard was sold to Berwind [12] for $400 Million, generating a 7x profit on Catterton's initial investment. [13] Between 2008 and 2009, Eagle and OMH were merged into a single entity, Wellpet LLC. [14] [15]

Sojo's

In January 2016, Wellness Pet Company acquired Sojo's for an undisclosed amount. [16] [17]

Whimzees

In 2017, the company acquired Whimzees (stylized as “WHIMZEES”), a producer of dog chews. [18] Products from Whimzees have included variety packs, [19] daily use packs, [20] brushzees (a dental health pack), [21] and Stix (a chewable dental health treat). [22]

Leadership

In 2013, the company named Camelle Kent-Rizkalla as its CEO. She was replaced in 2021 by Reed Howlett. [23]

Manufacturing

The company maintains the Farm Fresh Farm Kitchen manufacturing facility in Minnesota [24] and a manufacturing plant in Indiana. The Indiana facility received a AA grade certification from the British Retail Consortium in late-2021, and the Minnesota facility received an A grade earlier in 2021. [25] Its Whimzees brand is produced at its manufacturing campus in Veendam, The Netherlands, [26] which also received a AA rating. [26]

In recent years, the company has invested in increasing its sustainability in both its products and packaging. [1] In June 2022, WellnessPet Company joined the fresh petfood market as it introduced its new product line, Wellness® Bowl Boosters Freshly™, an expansion of Wellness Pet Company's Bowl Boosters products. [27] [28] This product line was developed to meet the needs of pet-owners who are interested in providing their pets with versatile and fresh food. [27] [28]

In January 2023, Wellness Pet Company introduced its new and first line of pet supplements, recommended by nine out of ten veterinarians, to address specific health issues among dogs. [29] [30] [31] Overall, the supplements seek to support dogs' health and wellbeing. [32] These supplements are composed of 'high quality ingredients' and diverse 'tasty flavors'. [33] Wellness pet supplements offer five scientifically-formulated options that promote healthy digestion, healthy immune system and seasonal allergies, healthy skin and coat, calmness as well as composure. Also, these options aim at supporting healthy joint and hip function. [33] [32] Later in April 2023, Wellness Pet Company showed its devotion to sustainability as it became a member of the Pet Sustainability Coalition (PSC). [34] [35]

Related Research Articles

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Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of carnivores, better suited for the consumption of meat than of vegetable substances, yet also have ten genes that are responsible for starch and glucose digestion, as well as the ability to produce amylase, an enzyme that functions to break down carbohydrates into simple sugars – something that obligate carnivores like cats lack. Dogs evolved the ability living alongside humans in agricultural societies, as they managed on scrap leftovers and excrement from humans.

<span class="mw-page-title-main">The J.M. Smucker Company</span> American food and beverage manufacturer

The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major business units: consumer foods, pet foods, and coffee. Its flagship brand, Smucker's, produces fruit preserves, peanut butter, syrups, frozen crustless sandwiches, and ice cream toppings.

<span class="mw-page-title-main">Nestlé Purina PetCare</span> American pet food manufacturer, subsidiary of the Swiss corporation Nestlé

Nestlé Purina PetCare, or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally, and the largest in the United States.

Raw feeding is the practice of feeding domestic dogs, cats, and other animals a diet consisting primarily of uncooked meat, edible bones, and organs. The ingredients used to formulate raw diets vary. Some pet owners choose to make home-made raw diets to feed their animals but commercial raw diets are also available.

<span class="mw-page-title-main">Trident (gum)</span> Sugar-free chewing gum brand

Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.

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<span class="mw-page-title-main">Pet food</span> Animal feed for pets

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The Nutro Company, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the Max, Wholesome Essentials, Ultra, Wild Frontier, and Crave brands of dog and cat food, as well as Greenies dental treats. The company is headquartered in Franklin, Tennessee, USA.

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<span class="mw-page-title-main">Kong Company</span> American manufacturer of dog- and cat-toys

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<span class="mw-page-title-main">Frosty Paws</span> Brand of ice cream for dogs

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References

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