Wendy Kaufman | |
|---|---|
 | |
| Born | |
| Occupation(s) | Spokesperson, TV personality |
Wendy Kaufman is an American television personality, known for being the spokesperson for Snapple and for her two stints on Celebrity Fit Club .
Wendy Kaufman | |
|---|---|
| | |
| Born | |
| Occupation(s) | Spokesperson, TV personality |
Wendy Kaufman is an American television personality, known for being the spokesperson for Snapple and for her two stints on Celebrity Fit Club .
Kaufman was born in North Woodmere, New York, to a homemaking mother and a father who owned a steel manufacturing company. She grew up in North Woodmere and attended Lawrence High School, graduating from Syracuse University in 1980 with degrees in film and sociology. [1]
At the time of the first ad campaign, Kaufman worked at Snapple's headquarters in Long Island. In her free time, she took it upon herself to reply to Snapple fan mail. Snapple's new ad agency, Kirshenbaum and Bond, chose Kaufman to appear as "Wendy, the Snapple Lady" and sold their choice to the founders by showing them photos of Oprah and Roseanne Barr, both heavyset women who were extremely popular. The ads featured Kaufman responding to letters received from Snapple customers. The Snapple Lady ads contributed to soaring sales. [2] Kaufman appeared in dozens of ads, made guest appearances at fairs and schools, on television shows, and at celebrity benefits. [1]
After Quaker Oats Company bought Snapple in 1994, it discontinued Kaufman's appearances in ads and sales of Snapple dropped dramatically. Snapple was acquired from Quaker Oats in a fire sale and the new owners, Triarc Companies, immediately made Kaufman the spokesperson of Snapple again. [3] Kaufman left Snapple in 2008. [4]
In 2005, Kaufman appeared in seasons 1 and 2 of Celebrity Fit Club . [5] In 2016, Kaufman was featured on an episode of Oprah: Where Are They Now? [6]
North Woodmere is an unincorporated hamlet in the Town of Hempstead, New York, located in far western Nassau County on the South Shore of Long Island in the Town of Hempstead.
Clara Peller was a Russian-born American manicurist and television personality who, already an octogenarian, starred in the 1984 "Where's the beef?" advertising campaign for the Wendy's fast food restaurant chain, created by the Dancer Fitzgerald Sample advertising agency.
Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper, based in Plano, Texas, United States. The original producer of Snapple, a company that was known as Unadulterated Food Products, was founded in 1972. The brand achieved some fame due to various pop-culture references, including television shows.
Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Subsequently, the Quaker Oats Company marketed Quisp sporadically, and with the advent of the Internet, began selling it primarily online. Quisp made its return to supermarkets as a mass-market grocery item in late 2012.
Life is a breakfast cereal produced by the Quaker Oats Company. Introduced in 1961, the cereal has a brown, checked square pattern and mainly consists of oat flour, corn flour, added sugar, and whole-wheat flour. As of 2018, because of the numerous varieties the cereal has, the original cereal is now marketed as "Life Original Multigrain Cereal".
Victor Posner was an American businessman. He was one of the highest-paid business executives of his generation. He was a pioneer of the leveraged buyout and became notorious for asset stripping.
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public.
Lawrence High School is a four-year public high school located in Cedarhurst, New York, on the South Shore of Long Island. It is part of Lawrence Public Schools, and the district's only public high school.
Scott's Porage Oats is a Scottish breakfast cereal sold in the United Kingdom. The former Scott's Company was established in Glasgow by A&R Scott, two brothers who made a partnership to manufacture oat products. Scott's was purchased by Quaker Oats in 1982.
Little Mikey is a fictional boy played by John Gilchrist in an American television commercial promoting Quaker Oats' breakfast cereal Life. The ad was created by art director Bob Gage, who also directed the commercial. It first aired in 1972. The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and was one of the longest continuously running commercial campaigns.
The Theater Center is an off-Broadway theater on 50th Street in Manhattan, New York City. It has two stages.
Hyman Golden was one of the co-founders of the Snapple Beverage Corporation and was the company's chairman when the firm's juice drinks and teas attained national attention in the late 1980s.
The Wendy's Company is an American parent company for the major fast food chain Wendy's. Originally founded as the Deisel-Wemmer Company, it is sourced in Dublin, Ohio. The company's principal subsidiary, Wendy's International, is the franchisor of Wendy's restaurants.
Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following McDonald’s and Burger King. On September 29, 2008, the company merged with Triarc Companies Inc., the publicly traded parent company of Arby's.
Carly Marie Foulkes is a Canadian model and actress who became known for appearing in a series of T-Mobile myTouch 4G television commercials, in which she often wore pink/magenta-and-white summer dresses. She continued as spokesperson in other T-Mobile ads in which she was depicted as a pink-and-black leather-clad biker girl. She served as the T-Mobile spokesperson primarily from fall 2010 until spring 2013, with occasional appearances since then.
American comedian and actor Bill Cosby was a popular spokesperson for advertising from the 1960s – before his first starring television role – until the early 2000s. He started with White Owl cigars, and later endorsed the Jell-O frosty ice pop treats Pudding Pop, gelatin, Del Monte, Ford Motor Company, Coca-Cola, American Red Cross, Texas Instruments, Service Merchandise, E. F. Hutton & Co., Kodak, and the 1990 United States Census. As of 2002, Cosby held the record for being the longest-serving celebrity spokesperson for a product, through his work with Jell-O. In 2011, he won the President's Award for Contributions to Advertising from the Advertising Hall of Fame.
Leonard Marsh was an American businessman who co-founded the Snapple Beverage Corporation in 1972. Marsh co-founded Snapple, which was originally known as Unadulterated Food Products, with his brother-in-law, Hyman Golden, and childhood friend, Arnold Greenberg.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats.
Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan. Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.
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