 |
Jon Bond | |
|---|---|
 | |
| Born | 1957 (age 65–66) |
| Alma mater | Washington University in St. Louis |
| Occupation(s) | Advertising executive; author; entrepreneur |
| Spouse | Separated from Rebecca Bond |
Jon Bond (born 1957) is an advertising executive, author and entrepreneur in New York City.
In 1987, at the age of 29, Jon Bond co-founded Kirshenbaum Bond + Partners, a New York City advertising agency that pioneered guerilla marketing techniques including sidewalk advertising, popup stores, and other forms of what would eventually come to be known as viral marketing. The firm became the largest independently held agency in the United States, with clients including BMW, Target, Citi, Capital One, Tommy Hilfiger, Victoria's Secret, Verizon, AT&T, Snapple, and Delta Air Lines, among others. At the time of its sale to MDC Partners in 2009, the firm had billings of $1BB. New York Magazine profiled Kirshenbaum + Bond in 1987, two months after its creation, [1] the firm was featured in a 2005 episode of Paris and Nicole Hilton's The Simple Life, [2] and it was referenced in the 2007 film Perfect Stranger. [3] [4]
In 1996, Bond went on to co-found iballs, one of the first digital media agencies, which was sold to Avenue A, which was then acquired by Microsoft. In 2011, he became the CEO of Big Fuel Communications, a marketing, content distribution, and social media company that served clients including GM, Gatorade, T-Mobile, McDonald's, Budweiser, Yahoo! and more. [5] The company was acquired by Publicis in 2012.
Bond is currently the "Chief Tomorroist" at Tomorro LLC, a company that provides financial and strategic advice for new and growing businesses of high potential value. [6]
Following the Sandy Hook Elementary School shooting in December 2012, he and his wife, Rebecca, founded Evolve, an organization intended to facilitate dialogue between opposing sides of the debate over gun ownership. [7] [8] [9]
Bond has appeared on CNN, The Today Show , and 20/20 , and played a central role in the Fox News network special Sex, Lies and Advertising.[ citation needed ] In 2010, he gave the keynote speech at the National Association of Broadcasters' Advertiser Luncheon. [10] He has been featured in Forbes Online [11] and Ad Age . [12] He also appeared in the 2011 Morgan Spurlock film The Greatest Movie Ever Sold .
Bond is an advisor for Appinions Inc., DataXu, Metamorphic Ventures, and Smarterer, Inc. [13] He has served as a board member of the AAAA (American Association of Advertising Agencies), Ad Council, and AdWeek, and was the chairman of the board of Worldwide Partners, the world's largest network of independent ad agencies. He was named #4 in Adweek's "Agency Executive of the Decade" in 2010.
In 1997, Bond published Under the Radar, co-written with colleague Richard Kirshenbaum. The book, which showcased innovative and effective marketing techniques, was translated into five languages. [14]
He is also an occasional contributor to The Huffington Post. [15]
He is separated from Rebecca Bond and has five children; Alex & Matthew (from a prior marriage) and three children with Rebecca Bond. A Page Six article in the New York Post showcases their former home in Greenwich Village. [16]
ICM Partners was a talent and literary agency with offices in Los Angeles, New York City, Washington, D.C., and London. The company represented clients in the fields of motion pictures, television, music, publishing, live performance, branded entertainment and new media. Its corporate headquarters were in Constellation Place in Century City, Los Angeles. In 2022, ICM became part of Creative Artists Agency.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Donald Jay Deutsch is an American branding and marketing professional, television personality, and former Chairman of advertising firm Deutsch Inc. He joined his father's advertising firm, David Deutsch Associates, in 1983. In 1989, his father handed full control of the agency to Donny.
Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.
BlackBook is an arts and culture magazine published bi-annually to print and online. Founded by Evanly Schindler in 1996 as a quarterly print publication, the now digital magazine covers topics ranging from art, music, and literature to politics, popular culture, and travel guides.
MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the founder. It has more than 50 partner firms worldwide. In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies.
New Media Strategies (NMS) was a social media agency headquartered in Arlington, Virginia. The company was founded in 1999 by Pete Snyder, and as of 2011 has 120 employees. NMS is known as one of the first companies to strictly focus on social media as a form of marketing communications, and is "the largest social media agency in the world" according to The Washington Post. It is a subsidiary of Meredith Corporation, a Fortune 500 media company which acquired NMS in 2007.
Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies.
Adam Hanft is a brand strategist who also writes and speaks on business and cultural trends for a variety of print, television and online media. His blog SpinSeason.com, which analyzes politics in a cultural context, is a partner blog of Salon.com. A Phi Beta Kappa graduate of New York University's College of Arts and Sciences, Hanft serves on the Board of Directors of Scotts Miracle-Gro, the world's largest marketer of branded consumer lawn and garden products. He is also a strategic adviser to Conduit, Israel's largest Internet company, LaunchBox digital, an early stage venture capital firm; to Luminoso, a text analytics firm that was incubated in the MIT Media Lab; and to Keas, a provider of wellness solutions using game mechanics.
POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The film's slogan is "He's not selling out, he's buying in."
Al Garcia-Serra is a Cuban-American businessman. He has been founder and partner/COO/CEO of three marketing agencies, including Commonground/MGS, marketing communications' first minority-owned holding company. The holding group has headquarters in New York with offices in Chicago, Houston, Los Angeles and Miami.
Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
Digital Remedy is a digital media execution and technology company based in New York City that has been in the tech-enabled market space for 20 years. Founder and CEO Michael Seiman launched the company as a senior at Hofstra University and became one of America's Most Promising Companies by Forbes in 2015. The company currently has three U.S. offices, in New York, New Orleans, and Denver, and over 100 employees in client services, media optimization, sales and marketing, corporate, technology, content operations, and data and analytics roles.
Jimmy Maymann-Holler is a Danish entrepreneur specializing in digital advertising, digital technology and new media strategy.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
DiMassimo Goldstein is an American marketing, advertising and design agency founded in May 1996 in New York City. The firm has more than 50 employees.
Mark DiMassimo is an American marketing and advertising executive, and a frequent commentator on issues in advertising, branding and their relationship to popular culture. He is the founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City.