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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States on August 9, 1982, it was the first new brand to use the Coca-Cola trademark since its formation in 1886. The product quickly overtook the company's existing diet cola, Tab in sales.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
99 Ranch Market is an American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California. 99 Ranch has 58 stores in the U.S., primarily in California, with other stores in Nevada, Oregon, Washington, New Jersey, Texas, Maryland, Massachusetts, Arizona, and Virginia. The company also started offering shopping via its website in 2014. In February 2021, the company also launched their mobile app for grocery delivery.
The Hard Rock Hotel and Casino was a resort located near the Las Vegas Strip in Paradise, Nevada. It now operates as Virgin Hotels Las Vegas. The resort is located on 16.7 acres (6.8 ha) on the corner of Harmon Avenue and Paradise Road, about a mile east of the Las Vegas Strip. At the time of its closure, the Hard Rock included 1,506 rooms across several hotel towers, a 61,704-square-foot (5,732.5 m2) casino, and a music venue known as The Joint. It had also hosted a weekly pool party event known as Rehab.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. The company became popular in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights".
The Las Vegas Review-Journal is a daily subscription newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating daily newspaper in Nevada and one of two daily newspapers in the Las Vegas area.
"Virginia is for Lovers" is the tourism and travel slogan of the U.S. commonwealth of Virginia. Used since 1969, it has become a well-recognized and often imitated part of American jargon. In 2012, Advertising Age magazine called "Virginia is for Lovers" "one of the most iconic ad campaigns in the past 50 years."
The Las Vegas Convention and Visitors Authority(LVCVA) is a government agency and the official destination marketing organization for Southern Nevada. It was founded by the Nevada Legislature in 1955. The LVCVA owns and operates the Las Vegas Convention Center (LVCC) and is responsible for the advertising campaigns for the Clark County, Nevada area. The LVCVA also owns the Las Vegas Convention Center Loop, the Las Vegas Monorail, and the Las Vegas News Bureau. The LVCVA previously operated the Cashman Center complex; however the City of Las Vegas took control at the end of 2017 and is evaluating possibilities for the facility's future.
"Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, Advertising Age included the "Winston tastes good like a cigarette should" jingle in its list of the 10 best radio and television jingles in the United States during the 20th century.
R&R Partners is an American advertising, marketing, public relations, and public affairs firm based in Las Vegas, Nevada. They are known for creating the ad campaign "What Happens Here, Stays Here," for the Las Vegas Convention and Visitors Authority (LVCVA). R&R maintains domestic and international clients through its headquarters in Las Vegas, and eight locations in ; Mexico. In 2013, Adweek named R&R Partners the top marketing agency in the state of Nevada. It was also named one of the best places to work in marketing and media by Advertising Age.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
Anthony Hsieh was an American internet entrepreneur and venture capitalist. He retired as the CEO of the online shoe and clothing company Zappos in August 2020 after 21 years. Prior to joining Zappos, Hsieh co-founded the Internet advertising network LinkExchange, which he sold to Microsoft in 1998 for $265 million.
"Beef. It's What's for Dinner" is an American advertising slogan and campaign aimed at promoting the consumption of beef. The ad campaign was launched in 1992 by the National Livestock and Meat Board and is funded by the Beef Checkoff Program with the creative guidance of VMLY&R.
Mark E. Brown is an American entrepreneur and philanthropist. Brown is a Chief Executive Officer of Miracle Flights, a national US charity, and a former executive vice president of The Howard Hughes Corporation. He is also the former Partner and President of R&R Partners, the ad agency which created the "What Happens in Vegas, Stays in Vegas" advertising campaign for the Las Vegas Convention and Visitors Authority. In addition, Brown was a founder and director of Service 1st Bank of Nevada, and previously served as the President of MBC Communications.
KFC has been an extensive advertiser since the establishment of the first franchise in 1952.
Scruff is an international social application for men seeking men that runs on iOS and Android devices. The app allows users to upload profiles and photos, and search for other members by location and shared interests. Users can directly message other users or they can use the app's "Woof" feature, which allows users to express interest in another user's profile.
References
- 1 2 Shankman, Samantha (1 October 2013). "A brief history of 'What happens in Vegas stays in Vegas'". The Week. Retrieved 8 August 2018.
- ↑ Belotta, Richard N. (22 May 2018). "'Only Vegas Moments': Las Vegas tourism group launches new TV ads". Las Vegas Review Journal. Retrieved 28 August 2018.
- ↑ Komenda, Ed (26 January 2020). "WATCH: Las Vegas' new slogan 'What happens here, only happens here' has landed". Reno Gazette Journal. Retrieved 3 May 2023.
- 1 2 3 Friess, Steve (28 March 2004). "A firm hits jackpot on Las Vegas ads". Boston.com. Archived from the original on 2005-01-30. Retrieved 16 August 2015.
- 1 2 Katsilometes, John (29 September 2011). "A look back at the advertising magic of "What Happens Here, Stays Here"". Las Vegas Weekly . Retrieved 15 August 2015.
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