What You See Is What You Get (book)

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What You See Is What You Get: My Autobiography
What You See Is What You Get (book).jpg
Author Alan Sugar
LanguageEnglish
Genre Autobiography
Published30 September 2010 Macmillan
Publication placeUnited Kingdom
Media typePrint (Hardback)
Pages640
ISBN 978-0-230-74933-7

What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. [1] The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. [2]

References

  1. Kellaway, Lucy (22 October 2010). "Go on, give us a smile". FT. Retrieved 12 March 2025.
  2. Jones, Philip (29 July 2010). "Lord Alan Sugar: "Publishers had offered me ghost-writers, but no one can put my voice over"". The Bookseller. Retrieved 12 March 2025.

Further reading