Whatfix

Last updated
Whatfix
Company type Private
IndustryInternet
Founded2014;10 years ago (2014)
Headquarters San Jose, California and Bengaluru, India
Key people
Khadim Batti (CEO), Vara Kumar (Head of R&D and Pre-Sales)
Number of employees
500-1000
Website whatfix.com

Whatfix is a SaaS-based digital adoption platform that provides in-app guidance, training, and performance support for web applications and software products. [1] The company is headquartered in San Jose, California, United States and Bengaluru, Karnataka, India.

Contents

History

Co-founded by Khadim Batti and Vara Kumar, the service was initially developed as a search and social media engagement platform for small businesses. [2] The company eventually pivoted to an interactive guidance platform for businesses, and was named Whatfix.

In January 2018, the company announced that veteran Silicon Valley investor Vispi Daver had moved from the board of the company and joined the executive team. [3]

In October 2019, Whatfix acquired AI platform Airim. [4] They acquired the learning management system Nittio Learn in August 2021 and the mobile assistance platform Leap.is in April 2022. [5] [6]

Funding

Whatfix raised $1 million dollars in seed funding in April 2015, [7] led by venture capital firm Powerhouse Ventures, startup accelerator GSF, and other angel investors. Whatfix raised $3.7 million more in Series A funding from Helion Ventrues in April 2017, [8] $12.5 million in Series B funding in March 2019, $32 million in Series C funding in February 2020, and $90 million in Series D funding in June 2021, tripling its valuation in one year. [9]

In July 2021, Whatfix implemented an Employee Stock Ownership Plan (ESOP) buyback of $4.3 million (₹ 320,000,000) for its employees. [10]

Product

Whatfix focuses on software adoption, user onboarding, employee training, and performance support for enterprise web, desktop, and mobile applications. [11] In 2022, the company launched its new product analytics line. [12]

Whatfix is ISO 27001:2013 certified, [13] SCORM 1.2 and DITA compliant, [14] and SOC 2 certified. [15]

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References

  1. ↑ Costea, Ramona. "Whatfix is Now Available in the Oracle Cloud Marketplace" . Retrieved 2017-09-06.
  2. ↑ "Tech startups such as Nowfloats, Whatfix and Zoho eye potential of local SMEs". The Economic Times. 2015-04-28. Retrieved 2017-09-07.
  3. ↑ www.ETtech.com. "Enterprise focused Whatfix onboards MakeMyTrip investor Vispi Daver - ETtech". ETtech.com. Retrieved 2018-02-27.
  4. ↑ Newsdesk, HrNxt (2019-11-01). "Tech Startup Whatfix Acquires AI Platform Airim". hrnxt.com. Retrieved 2020-04-01.
  5. ↑ Newsdesk, AIT (2021-08-10). "Whatfix Closes Nittio Learn Acquisition During Record Quarter In Q2, 2021". aithority.com/. Retrieved 2021-08-10.
  6. ↑ "Whatfix acquires Leap to expand mobile capabilities". The Economic Times. Retrieved 29 October 2022.
  7. ↑ Abrar, Peerzada (2015-04-10). "Whatfix raises Rs 5.5 crore from PGSF". The Economic Times. Retrieved 2017-09-07.
  8. ↑ "Whatfix raises US$3.7M Series A to allow businesses to create interactive help guides on websites" . Retrieved 2017-09-07.
  9. ↑ Kreutzer, Laura (2021-06-08). "SoftBank Extends Second Vision Fund Investment Spree With Whatfix Deal". www.wsj.com/. Retrieved 2021-06-08.
  10. ↑ Shah, Sneha (2021-07-06). "Whatfix unveils its first-ever Esop buyback scheme". economictimes.indiatimes.com/. Retrieved 2021-07-06.
  11. ↑ "How Whatfix Grew To 200+ Customers With Its Performance Support Platform". inc42.com. Retrieved 2017-09-07.
  12. ↑ "Whatfix Launches Product Analytics, Building on 2022 Success".
  13. ↑ GmbH, finanzen.net. "Whatfix Receives ISO3 Certification Demonstrating Highest Information Security Standards". markets.businessinsider.com. Retrieved 2017-11-13.
  14. ↑ "Whatfix Launches World's First SCORM-compliant In-app Guidance Tool". Learning Solutions Magazine. Retrieved 2017-09-07.
  15. ↑ "Whatfix Completes SOC 2 Certification". PR.com. Retrieved 2018-02-27.
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