Whatfix

Last updated
Whatfix
Company type Private
IndustryInternet
Founded2014;11 years ago (2014)
Headquarters San Jose, California and Bengaluru, India
Key people
Khadim Batti (CEO), Vara Kumar (Head of R&D and Solutions)
Number of employees
500-1000
Website whatfix.com

Whatfix is an Indian SaaS-based digital adoption platform that provides in-app guidance, training, and performance support for web applications and software products. [1] The company is headquartered in San Jose, California, United States and Bengaluru, Karnataka, India.

Contents

History

Whatfix was co-founded by Khadim Batti and Vara Kumar, the service was initially developed as a search and social media engagement platform for small businesses. [2] In 2014, the company eventually pivoted to an interactive guidance platform for businesses, and was named Whatfix.

In January 2018, the company announced that veteran Silicon Valley investor Vispi Daver had moved from the board of the company and joined the executive team. [3]

In October 2019, Whatfix acquired AI platform Airim. [4] They acquired the learning management system Nittio Learn in August 2021 and the mobile assistance platform Leap.is in April 2022. [5] [6]

Funding

Whatfix has raised a total of $264.2 million in multiple rounds of funding.

In July 2021, Whatfix implemented an Employee Stock Ownership Plan (ESOP) buyback of $4.3 million (₹ 320,000,000) for its employees. [9] In October 2024, the company announced a $58 million (₹485 crores) liquidity event, providing liquidity to its employees and early investors. [10]

Product

Whatfix focuses on software adoption, user onboarding, employee training, and performance support for enterprise web, desktop, and mobile applications. [11] In 2022, the company launched its new product analytics line. [12]

Whatfix is ISO 27001:2013 certified, [13] SCORM 1.2 and DITA compliant, [14] and SOC 2 certified. [15]

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References

  1. ↑ Costea, Ramona. "Whatfix is Now Available in the Oracle Cloud Marketplace". Archived from the original on 2017-09-08. Retrieved 2017-09-06.
  2. ↑ "Tech startups such as Nowfloats, Whatfix and Zoho eye potential of local SMEs". The Economic Times. 2015-04-28. Retrieved 2017-09-07.
  3. ↑ www.ETtech.com. "Enterprise focused Whatfix onboards MakeMyTrip investor Vispi Daver - ETtech". ETtech.com. Retrieved 2018-02-27.
  4. ↑ Newsdesk, HrNxt (2019-11-01). "Tech Startup Whatfix Acquires AI Platform Airim". hrnxt.com. Retrieved 2020-04-01.
  5. ↑ Newsdesk, AIT (2021-08-10). "Whatfix Closes Nittio Learn Acquisition During Record Quarter In Q2, 2021". aithority.com/. Retrieved 2021-08-10.
  6. ↑ "Whatfix acquires Leap to expand mobile capabilities". The Economic Times. Retrieved 29 October 2022.
  7. ↑ Sawers, Paul (2021-06-08). "Whatfix secures $90M to power contextual guidance in enterprise apps". VentureBeat. Retrieved 2024-10-24.
  8. ↑ Wiggers, Kyle (2024-09-25). "Whatfix raises a whopping $125M for its in-app user guides". TechCrunch. Retrieved 2024-10-24.
  9. ↑ Shah, Sneha (2021-07-06). "Whatfix unveils its first-ever Esop buyback scheme". economictimes.indiatimes.com/. Retrieved 2021-07-06.
  10. ↑ "SaaS firm Whatfix rolls out $58 million buyback programme for employees, investors". The Economic Times. 2024-10-07. ISSN   0013-0389 . Retrieved 2024-10-24.
  11. ↑ "How Whatfix Grew To 200+ Customers With Its Performance Support Platform". inc42.com. Retrieved 2017-09-07.
  12. ↑ "Whatfix Launches Product Analytics, Building on 2022 Success".
  13. ↑ GmbH, finanzen.net. "Whatfix Receives ISO3 Certification Demonstrating Highest Information Security Standards". markets.businessinsider.com. Retrieved 2017-11-13.
  14. ↑ "Whatfix Launches World's First SCORM-compliant In-app Guidance Tool". Learning Solutions Magazine. Retrieved 2017-09-07.
  15. ↑ "Whatfix Completes SOC 2 Certification". PR.com. Retrieved 2018-02-27.
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