Wibs

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a 400g pack of Wibs white bread Wibs Bread.jpg
a 400g pack of Wibs white bread

Western India Baker's Association (Wibs) is a brand of bread originated in Mumbai, India in 1973. [1] [2] [3] It has been a staple in many Mumbai households and is especially favored by local sandwich makers. In 2019 it had a 46% market share of Mumbai's sliced bread market.

Contents

Products

Wibs makes 4 categories of products: White bread, wholemeal bread, Sweet bread and buns. It's staple product is sliced white bread which is sold as either 400g loaves wrapped in plastic or 800g loaves wrapped in wax paper.

See also

Related Research Articles

<span class="mw-page-title-main">Sandwich</span> Food made with bread and other ingredients

A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein bread serves as a container or wrapper for another food type. The sandwich began as a portable, convenient finger food in the Western world, though over time it has become prevalent worldwide.

<span class="mw-page-title-main">Sliced bread</span> Loaf of bread that has been sliced with a machine

Sliced bread is a loaf of bread that has been sliced with a machine and packaged for convenience, as opposed to the consumer cutting it with a knife. It was first sold in 1928, advertised as "the greatest forward step in the baking industry since bread was wrapped". By 1933, around 80% of bread sold in the US was pre-sliced, leading to the popular idiom "greatest thing since sliced bread".

<span class="mw-page-title-main">Baguette</span> Long French bread

A baguette is a long, thin type of bread of French origin that is commonly made from basic lean dough. It is distinguishable by its length and crisp crust.

<span class="mw-page-title-main">Vegetable sandwich</span>

Vegetable sandwich is a type of vegetarian sandwich consisting of a vegetable filling between bread. There are no set requirements other than the use of vegetables, and sandwiches may be toasted or untoasted. Vegetable sandwiches are served throughout the world and are a popular street food in India.

<span class="mw-page-title-main">Wonder Bread</span> Brand of pre-sliced bread

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<span class="mw-page-title-main">White bread</span> Type of bread made from white wheat flour

White bread typically refers to breads made from wheat flour from which the bran and the germ layers have been removed from the whole wheatberry as part of the flour grinding or milling process, producing a light-colored flour.

<span class="mw-page-title-main">McChicken</span> Chicken sandwich sold by McDonalds

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<span class="mw-page-title-main">Pie iron</span> Appliance

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<span class="mw-page-title-main">Cuban bread</span> Cuban style of white bread

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<span class="mw-page-title-main">Pepperidge Farm</span> American commercial bakery

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<span class="mw-page-title-main">Yazdani Bakery</span> Indian Food & products company

Yazdani Bakery is an Irani cafe or Persian style bakery in Mumbai, India. As of 2023, it is a take-out establishment with the sit-down service closed.

McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California. After expanding within the United States, McDonald's became an international corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.

<span class="mw-page-title-main">Sandwich bread</span> Bread designed for sandwich making


Sandwich bread is bread that is prepared specifically to be used for the preparation of sandwiches. Sandwich breads are produced in many varieties, such as white, whole wheat, sourdough, rye, multigrain and others.

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<span class="mw-page-title-main">Three Girls Bakery</span> Bakery in Seattle, Washington, U.S.

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References

  1. "The bread behind the sandwich". DNA India. Archived from the original on 2021-08-24. Retrieved 2023-08-24.
  2. Marpakwar, Chaitanya; Marpakwar, Sunil Baghel (September 24, 2019). "Mumbai sandwich loses its slice of life". Mumbai Mirror. Archived from the original on 2022-10-28. Retrieved 2023-08-24.
  3. Reporter, P. T. (2019-09-28). "Breaking Bread With 'Wibs'". Parsi Times. Archived from the original on 2022-05-22. Retrieved 2023-08-24.