 | |
| Industry | Apparel/Clothing/Fashion |
|---|---|
| Founder | Emma Mcilroy |
| Headquarters | Portland, Oregon |
Key people | Taralyn Thuot, Creative Director |
| Products | Clothing for all |
| Website | www |
Wildfang is a Portland, Oregon-based queer-friendly [1] apparel company known for its untraditional approach to gender norms. [2] The company was co-founded in 2012 by Emma Mcilroy, [3] Taralyn Thuot and Julia Parsley, who previously worked at Nike, Inc. [4] [5] [6] [7] The business operates a shop in downtown Portland. [8]
In 2018, Wildfang created a collection of t-shirts and a bomber jacket with the tagline, "I Really Care, Don't U?". This was in response to the "I Really Don't Care, Do U?" jacket worn by Melania Trump on her trip to visit immigrant children at a detention center. All proceeds from the sales of the tag-lined items went to a charitable organization, Refugee and Immigrant Center for Education and Legal Services. [1]
In February 2020, Wildfang filed a lawsuit against Target Corporation alleging that its Wild Fable clothing line infringed on Wildfang's company trademark. In the lawsuit, Wildfang asks that Target stop selling its Wild Fable line, and that profits from the sale of its merchandise be transferred to Wildfang. [9]
In July 2023, Wildfang produced Drag-a-thon, an event that achieved a Guinness World Records certification for the longest running drag show and raised over $290,000 for The Trevor Project. [10]
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.
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Darcelle XV Showplace is a drag venue in Portland, Oregon, opened and operated by drag performer Darcelle XV.
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Drag-a-thon was a drag show held during July 10–12, 2023, at the drag venue Darcelle XV Showplace in Portland, Oregon. The event was a successful attempt at setting a Guinness World Record for the longest drag stage show. Drag-a-thon was conceived and produced by Emma Mcilroy, co-founder of Wildfang, in response to the Tennessee Adult Entertainment Act and similar anti-drag legislation across the United States. Eden Dawn, the host venue Darcelle XV Showplace, and its longtime performer Poison Waters were also credited as co-organizers. Drag-a-thon was also a fundraiser, yielding approximately $290,000 for LGBT support service The Trevor Project.