William Perna

Last updated
William Perna
Born
United States
NationalityAmerican
Other namesBill Perna
OccupationDocumentary filmmaker

William Perna, also known as Bill Perna, is an American documentary filmmaker who currently lives in South Freeport, Maine and Italy. [1] [2] [3] He was president of the Association of Independent Commercial Producers (West and National branches) during the early 1990s. [4] [5]

Contents

Perna is known for producing documentary films and music videos, including Alan Parsons' "Don't Answer Me" (1984), Billy Joel's "We Didn't Start the Fire" (1989), and Janet Jackson's "Escapade" (1990). In 2018, Perna filmed and edited Two Pillars episodes featuring Vietnamese painters Trần Văn Cẩn and Nguyễn Tư Nghiêm for the Indochina Arts Partnership. [6]

Education and career

Perna studied pre-law at the University of New Mexico. Later, he transferred to New York University's (NYU) film school. After his studies at NYU, he worked in advertising in the late 1980s. Perna worked with people such as William Bernbach of Doyle Dane Bernbach (also known as DDB Worldwide), David Ogilvy of Ogilvy & Mather, and Mary Wells Lawrence at Wells, Rich, Greene. [7]

In 1991, Perna moved to California. [8] He and film director Peter Smillie formed Smillie Films, a commercial production company. Smillie Films made commercials and produced music videos for musicians such Janet Jackson, Billy Joel, and Sting. [9]

He was also president of AICP/West [4] and was elected to AICP/National, [10] which represented the interests of commercial production companies. [5] [11] [12] [13] [14] [15] He has also served on the Boards of Camden International Film Festival and Sea Meadow Marine Foundation. [16]

Perna returned to the New York to create an ad agency called the Artustry Partnership. [17] During this time, Perna collaborated with David Sklaver, former president of Wells, Rich, Greene and film director Bob Giraldi. [1] He later left the agency to form a new agency called DCODE. [2] [18]

Bill and his wife, Deanie, lived in Connecticut, and had a house in South Freeport, Maine. After 2001, they moved to Maine. Initially, Perna founded Sparhawk Brewers in Maine. Perna was then contacted by Maysles Films and began to work with documentary filmmakers Albert Maysles.

In the mid-2000s, Perna began to direct independent documentary films. His film, Welcome to Lee Maine (2007), aired on PBS. [19] Perna's second film, Running with Luci (2010), co-written with his son Michael Perna, raised awareness and funds for a rare childhood illness. Perna and Hanoi-based Creative Director Suzanne Lecht of Art Vietnam collaborated to film contemporary Asian artists throughout Vietnam, Laos, and Cambodia. [20] [21] [22] Perna also created The Art of Nom, a film about five Vietnamese artists known as the Zenai Group. The Zenai Group was reviving a Vietnamese script called Chu Nom. [23]

Podcast

Perna also hosts a podcast called Maine Aquaculture. [24]

Filmography

Music videos

YearArtistTitleCreditsRef.
1984 Alan Parsons "Don't Answer Me"
1989 Billy Joel "We Didn't Start the Fire"Producer
1990 Janet Jackson "Escapade"Producer

Documentaries

YearTitleDirectorProducerNotesRef.
2011Welcome to Lee MaineYes check.svg PBS
2013Running with LuciYes check.svg
2016Art of Nom Yes check.svgYes check.svg [25]
2017Gray MattersYes check.svgYes check.svgFilmed for Rhode Island PBS [26]
2018Two Pillars - Trần Văn Cẩn Yes check.svgFilmed and edited for Indochina Arts Partnership
Two Pillars - Nguyễn Tư Nghiêm Yes check.svgFilmed and edited for Indochina Arts Partnership [6]

See also

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References

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  2. 1 2 Stout, David (2000-07-28). "Artustry Executive Forms New Agency". The New York Times. Retrieved 2024-09-20.
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  5. 1 2 Horovitz, Bruce (December 18, 1990). "Hard Times Trickle Down Onto Companies That Film TV Commercials". Los Angeles Times.
  6. 1 2 "The Indochina Arts Partnership turns Twenty-Five – Art New England".
  7. "About". Perna Content.[ non-primary source needed ]
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  14. "Hollywood Reporter". October 24, 1989.
  15. "New York Magazine". May 31, 1993. p. 16.
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  17. Elliott, Stuart (2000-07-21). "Prominent Copywriter Returns to Madison Avenue at a Less-Than-Traditional Agency". The New York Times Web Archive. Retrieved 2024-09-20.
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  22. "Q&A: Gallery Director Suzanne Lecht on the 'Gang of Five' and Building a House of Arts | Saigoneer". saigoneer.com.
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  24. "Maine Aquaculture - Stories of Resilience and Innovation". Apple Podcasts.[ non-primary source needed ]
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