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"Winners Don't Use Drugs" is an anti-drug slogan that was included in arcade games imported by the American Amusement Machine Association (AAMA) into North America from 1989 to 2000. The slogan appeared during an arcade game's attract mode. The messages are credited to FBI Director William S. Sessions, whose name appears alongside the slogan. [1] Sessions was dismissed from the FBI in July 1993. [2] After 1993, the slogan was attributed to "FBI Director" until the campaign was phased out in 2000. [3]
The slogan was part of a long-term effort by the United States in its war on drugs started by President Richard Nixon in 1971. Part of this campaign was to publicize the message about the harm of drugs to the youth, with the FBI focusing on how to use public messaging to spread this message out widely. William S. Sessions, who became FBI Director in 1987, established the FBI's Drug Awareness Program to get these messages to reach the youth and teenagers. [1] Sessions announced the "Winners Don't Use Drugs" program at a press event on January 10, 1989, in cooperation with the American Amusement Machine Association (AAMA), who agreed to require arcade video games to include the slogan message while in attract mode. The games Double Dragon , John Elway's Quarterback , and Tecmo Bowl were used on stage as examples for how the message would appear on the screen. AAMA executive vice president Robert Fay announced that of the 20 video game manufacturers, 17 agreed to include the message in their software for all new machines. At the time of the announcement, it had already been installed in 10,000 current machines with a prediction of reaching 100,000 of approximately 750,000 active machines by the end of 1989. [4]
In 1989, Bob Davenport, the director of the FBI's Office of Public Affairs, was tasked by Sessions to get anti-drug public service announcements towards children. Various ideas were tried but without success. While at a dinner meeting with former FBI agent and Davenport's acquaintance Robert Fay, by then the president of the AAMA, the subject of this PSA came up. Fay's former role in the FBI had been part of a white collar crime unit who had led the investigation into a counterfeit video game ring, which led to Fay's transition to the AAMA. Fay had sway over the various companies in the AAMA due to having helped stop this counterfeit ring, and thus was able to get the AAMA to agree to include the message, once it was decided. [1] Sessions, Davenport and Fay worked through several iterations of the slogan, eventually coming to "Winners Don't Use Drugs" as a short, uplifting message that not only applied to video games but other facets of life. The slogan was accompanied by the FBI's seal, which later helped to identify counterfeit arcade games for lacking the message, the seal, or an incorrect version of it. [1]
The slogan was used through the 1990s, with Sessions' name replaced by simply "FBI Director" following Sessions' departure from office. [5] By about 2000, the use of the slogan in arcade games waned, as the arcade market was waning, while the intensity of focus on the war on drugs fell. [5]
A similar campaign called Recycle It, Don't Trash It! credited to then-EPA Administrator William K. Reilly was launched several years afterward. [1]
The slogan has been parodied in the 2010 video game Scott Pilgrim vs. the World: The Game , saying "Winners Don't Eat Meat" in reference to vegan Todd Ingram, [6] and in Futurama with the version "Winners don't play video games". [7]
An arcade video game takes player input from its controls, processes it through electrical or computerized components, and displays output to an electronic monitor or similar display. All arcade video games are coin-operated or accept other means of payment, housed in an arcade cabinet, and located in amusement arcades alongside other kinds of arcade games. Until the early 2000s, arcade video games were the largest and most technologically advanced segment of the video game industry.
The NewZealand Story is a platform game developed and released in arcades by Taito in 1988. The concept and setting were inspired by a holiday trip in New Zealand by one of the Taito programmers. The player controls Tiki (ティキ), a kiwi who must save his girlfriend Phee Phee (ピューピュー) and several of his other kiwi chick friends who have been kidnapped by a large blue leopard seal. While avoiding enemies, the player has to navigate a scrolling maze-like level, at the end of which they release one of Tiki's kiwi chick friends trapped in a cage. In 2007, the arcade game received a remake for the Nintendo DS under the title New Zealand Story Revolution.
Street Fighter II: The World Warrior is a 1991 fighting game produced by Capcom for arcades, and their fourteenth game to use the CP System arcade system board. It is the second installment in the Street Fighter series and the sequel to 1987's Street Fighter. Street Fighter II vastly improved many of the concepts introduced in the first game, including the use of special command-based moves, a combo system, a six-button configuration, and a wider selection of playable characters, each with a unique fighting style.
William Steele Sessions was an American attorney and jurist who served as a United States district judge of the United States District Court for the Western District of Texas and Director of the Federal Bureau of Investigation. Sessions served as FBI director from 1987 to 1993, when he was dismissed by President Bill Clinton. After leaving the public sector, Sessions represented Semion Mogilevich, international leader of the Russian mafia. He is the father of Texas Congressman Pete Sessions.
Karate Champ, originally known as Karate Dō, is a fighting game developed by Technōs Japan and released in arcades by Data East in 1984. A variety of moves can be performed using the dual-joystick controls using a best-of-three matches format like later fighting games. The game was commercially successful, especially in the United States where it was the highest-grossing arcade game of 1985 and the best-selling home computer game up until 1989. Karate Champ established and popularized the one-on-one fighting game genre, for which it is considered one of the most influential games of all time.
A claw machine is a type of arcade game. Modern claw machines are upright cabinets with glass boxes that are lit from the inside and have a joystick-controlled claw at the top, which is coin-operated and positioned over a pile of prizes, dropped into the pile, and picked up to unload the prize or lack thereof into a chute. They typically contain stuffed toys or other cheap prizes, and sometimes contain more expensive items like electronic devices and fashion accessories. Claw machines are also known as skill cranes, claw cranes, crane games, teddy pickers, and are known as UFO catchers in Japan due to the claws' resemblance to UFOs.
"Game over" is a message in video games which informs the player that their play session has ended, usually because the player has reached a loss condition. It also sometimes appears at the successful completion of a session, especially in games designed for arcades, after the player has exhausted the game's supply of new challenges. The phrase has since been turned into quasi-slang, usually describing an event that will cause significant harm, injury, bad luck, or even death to a person. However, since the turn of the century, it has largely fallen out of fashion in favor of unlimited lives and endless checkpoints with autosaves, although it very much remains the norm in arcades, as they require payment inserts.
1986 saw many sequels and prequels in video games, such as Super Mario Bros. 2, along with new titles such as Arkanoid, Bubble Bobble, Castlevania, Dragon Quest, Ikari Warriors, The Legend of Zelda, Metroid, Out Run and R.B.I. Baseball. The year's highest-grossing arcade video games were Hang-On in Japan, Hang-On and Gauntlet in the United States, and Nemesis (Gradius) in London. The year's best‑selling home system was the Nintendo Entertainment System (Famicom) for the third year in a row, while the year's best-selling home video games in Western markets were Super Mario Bros. in the United States and Yie Ar Kung-Fu in the United Kingdom.
OutRunners is a 1993 racing video game developed by Sega AM1 on System 32 Multi hardware. It constitutes the third release in the arcade Out Run series, after Turbo OutRun (1989), and was ported to the Sega Genesis home console in 1994.
Coca-Cola: Suzuka 8 Hours is a 1992 motorcycle racing arcade game developed and published by Namco. It is based on the homonymous real-world racing event. Players control a racer using a handlebar controller and must race against computer-controlled opponents while remaining in first place. It ran on the Namco System 2 arcade hardware. A direct sequel, Suzuka 8 Hours 2, was released a year later.
The Ninja Warriors (ニンジャウォーリアーズ) is a side-scrolling beat 'em up video game developed and released by Taito in 1987. The original arcade game situated one display in between projected images of two other displays, creating the appearance of a triple-wide screen. Ports were released for home systems including the Amiga, Atari ST, ZX Spectrum, Commodore 64, Amstrad CPC, PC Engine, and Sega Mega-CD.
This article details the official symbols in use by the Federal Bureau of Investigation (FBI), the domestic intelligence and security service of the United States.
Road Race is a 1976 car driving arcade racing video game developed and released by Sega in February 1976. Later the same year, Sega released two motorbike racing variants, Man T.T. and Moto-Cross, which were in turn re-branded as Fonz, in November 1976. The game was based on the character Fonzie from the 1970s TV show Happy Days, with the slogan being "TV's hottest name, Your hottest game". Sega licensed Fonz because at the time it was owned by Charles Bluhdorn's Gulf+Western Company and it was a Paramount Television intellectual property.
Speed Race is a 1974 arcade racing video game developed and manufactured by Taito and released under the titles Racer and Wheels in North America by distributor Midway Manufacturing in 1975. Designed by Tomohiro Nishikado, the gameplay involves the player using the attached steering wheel to maneuver a car alongside a fast vertical scrolling road. The objective is to score points by driving past other cars without colliding with them; more points are awarded for driving faster. Players must do this under a 90-second time limit, which ends the game when it runs out. The gameplay concepts were adapted from two earlier driving electro-mechanical games: Kasco's Mini Drive (1958) and Taito's Super Road 7 (1970).
Landing is a series of flight simulator video games by Taito. Almost all games were released for arcades, except the Jet de Go! Series released for PlayStation consoles.
Play Meter was an American trade magazine focusing on the coin-op amusement arcade industry, including jukebox and arcade game machines. It was founded in December 1974 by publisher and editor Ralph C. Lally II and it is published in physical form by Skybird Publishing on a monthly basis. Together with rival publication RePlay it chronicled the arcade industry from its nascency, through market fluctuations like the video game crashes of 1977 and 1983, and the rebirth and maturation of the medium through the 1980s. It is the earliest example of video game journalism, establishing such practices as individual video game reviews and the ten-point assessment scale for video game reviews.
Teenage Mutant Ninja Turtles, released in Japan as Teenage Mutant Ninja Turtles: Super Kame Ninja and in Europe as Teenage Mutant Hero Turtles, is a 1989 beat 'em up game developed and published by Konami for arcades. It is based on the Teenage Mutant Ninja Turtles franchise, including the first animated series that began airing two years earlier. In the game, up to four players control the titular Ninja Turtles, fighting through various levels to defeat the turtles' enemies, including the Shredder, Krang and the Foot Clan. Released during a high point in popularity for the Teenage Mutant Ninja Turtles franchise, the arcade game was a worldwide hit, becoming the highest-grossing dedicated arcade game of 1990 in the United States and Konami's highest-grossing arcade game. Versions for various home systems soon followed, including the Nintendo Entertainment System. A sequel, Teenage Mutant Ninja Turtles: Turtles in Time, was released in 1991.
Dark Seal (ダークシール) and Dark Seal II are isometric role-playing beat-'em-up video games released for arcade by Data East in 1990 and 1992 respectively. The first game was localized in English under the title Gate of Doom and the second one as Wizard Fire.
An arcade video game is an arcade game where the player's inputs from the game's controllers are processed through electronic or computerized components and displayed to a video device, typically a monitor, all contained within an enclosed arcade cabinet. Arcade video games are often installed alongside other arcade games such as pinball and redemption games at amusement arcades. Up until the late 1990s, arcade video games were the largest and most technologically advanced sector of the video game industry.
An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade video games, pinball machines, electro-mechanical games, redemption games or merchandisers.