Wirral Radio

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Wirral Radio
Wirral Radio Logo.png
City Leasowe
Broadcast area Wirral Peninsula (FM) \ North West and North Wales (DAB)
Slogan The Best Music Variety
Frequency FM: 92.1 MHz
DAB: 10d
First air date1 March 2008 (as 7 Waves)
Last air date1 March 2018
Format Community
Owner7 Waves Community Radio
Website Wirral Radio

Wirral Radio (previously 7 Waves) was a community radio station serving the Wirral Peninsula. The station broadcast locally on 92.1 FM and online. In 2014, its coverage area expanded to Merseyside, West Cheshire and North Wales via DAB. [1]

Community radio radio service serving a specific community

Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting. Community stations serve geographic communities and communities of interest. They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters. Community radio stations are operated, owned, and influenced by the communities they serve. They are generally nonprofit and provide a mechanism for enabling individuals, groups, and communities to tell their own stories, to share experiences and, in a media-rich world, to become creators and contributors of media.

Wirral Peninsula area of Great Britain

Wirral, also known as The Wirral, is a peninsula in North West England. The Metropolitan Borough of Wirral is part of the Liverpool City Region. It is bounded to the west by the River Dee, forming a boundary with Wales, to the east by the River Mersey, and to the north by the Irish Sea.

Contents

Overview

Originally known as 7Waves Community Radio, the station broadcast for 28 days on a Restricted Service Licence on 87.7 FM in 2003 from studios and offices at the Wirral Media Centre in Leasowe. After successfully applying for a community radio licence and funding for building studios, 7 Waves began full-time broadcasting on 92.1 FM on 1 March 2008. The licence was extended for a further five years by OFCOM in November 2012.

A UK Restricted Service Licence, is typically granted to radio stations and television stations broadcasting within the UK to serve a local community or a special event. Licences are granted by the broadcasting authority Ofcom.

Leasowe area on the north coast of the Wirral Peninsula, in North West England

Leasowe is an area on the north coast of the Wirral Peninsula, in North West England, near Moreton and between Wallasey and Meols. Historically within Cheshire, Leasowe was part of the old County Borough of Wallasey, and is now within the Metropolitan Borough of Wirral, the Wallasey parliamentary constituency and the New Wallasey Regeneration programme. However, it also has its own characteristics and is often regarded as a separate town. At the 2001 Census, Leasowe had a population of 6,180. By the time of the 2011 Census figures for Leasowe were no longer maintained. However, there was an electoral ward called Leasowe and Moreton East. The population of the ward at this Census was 14,640.

7 Waves relaunched as Wirral Radio at 8am on Monday 16 June 2014, coinciding with the station's launch on DAB, broadcasting via the Muxco multiplex for Wrexham, Chester and Liverpool. [2]

On Friday 9 February 2018, the station announced with an hour's notice that it would cease broadcasting, citing financial difficulties. [3] Wirral Radio ended full-time broadcasting at 10am, following its final breakfast show.

Following the announcement, the station continued to broadcast an automated service of continuous music on FM, DAB and online. The only regular programming in its final weeks on air consisted of live commentaries on Tranmere Rovers matches and hourly Sky News Radio bulletins. [4]

Sky News Radio

Sky News Radio is the radio arm of Sky News, owned by Sky UK. It has been operating since June 1999, providing a news bulletin service for UK commercial radio stations operators across the UK and for a number of English-speaking radio stations across the world.

A crowdfunding campaign was launched to raise £40,000 to secure the station's future [5] along with an unscheduled 50-hour marathon show. The campaign's target was later revised to £10,000 but failed to raise the amount.

Wirral Radio officially ceased broadcasting on Thursday 1 March 2018. Shortly afterwards, OFCOM confirmed the station handed back its FM licence. [6]

Programming

Up until it ceased full-time broadcasting, the station's schedule consisted of music, talk and sports programming, alongside local news coverage and specialist music shows during the evenings and weekends. Apart from hourly bulletins from Sky News Radio, all of Wirral Radio's output was produced and presented locally.

Wirral Kids [7]

Wirral Kids was a charity campaign created by Wirral Radio, supported by the Cheshire Freemasons. The charity aimed to help raise money for local children in crisis.

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References

  1. "North West DAB Radio Stations". North West DAB. Retrieved 7 March 2015.
  2. Wirral Radio Joins Wrexham, Chester and Liverpool, Muxco, 16 June 2014
  3. Wirral Radio closes due to financial issues, Radio Today, 9 February 2018
  4. Wirral Radio creates lock-in studio stunt
  5. Wirral Radio launches a Crowdfunding page, RadioToday, 17 February 2018
  6. OFCOM radio broadcast update, OFCOM, 6 March 2018
  7. http://www.wirralradio.co.uk/wirral-kids/