 | |
| Founded | 2014 |
|---|---|
| Founder | Michael Lenke |
| Products | Intimate stimulation devices |
| Owner | Lovehoney Group |
| Website | https://www.womanizer.com/ |
Womanizer is a German brand that produces intimate stimulation devices. Womanizer is part of the internationally operating WOW Tech Group. In 2021, WOW Tech merged with Lovehoney to create Lovehoney Group. As part of the Lovehoney Group, Womanizer manufactures pleasure products based on patented Pleasure Air Technology. [1]
The first Womanizer clitoral massager was created in 2014 in Bavaria, Germany by Michael Lenke. [2] [3] [4] Lenke was inspired by a study concluding that about half of women experience issues in orgasming. The development process took about two years and his wife Brigitte helped to test the prototypes. [5] Lenke’s first prototypes worked with modified aquarium pumps designed to create clitoral massage and suction. [6] In the same year, the company launched its first product, W100 with patented Pleasure Air Technology. [7] From the following year, Womanizer gained international distribution. The W100 was recognized as the “Best new female product of the year” at the ETO-Awards 2015. [8]
In 2017, Johannes Plettenberg became the founder and CEO of Womanizer Group Management GmbH. [9]
In 2018, Womanizer merged with the Canadian sex toy manufacturer We-Vibe. [10] WOW Tech Group was formed through the merger. [11]
At EAN Erotix Award 2019, the brand was recognized as Best Luxury Product Line and as Highest Mainstream Appeal. [12]
At the ETO Awards 2020, Womanizer became the Best Luxury Brand. [13]
In 2020, Womanizer, in collaboration with Lunette, launched the Menstrubation Study, a clinical study to determine whether masturbation can relieve menstrual pain. [14]
In 2021, WOW Tech Group merged with pleasure product manufacturer and distributor Lovehoney to form Lovehoney Group. [15] Womanizer is part of the Lovehoney Group’s brand portfolio. [16] In the same year, brand launched the “Pleasure Fund”, which involves an investment of 250 thousand euros in research in the field of female sexual health and sexual pleasure. [17]
Womanizer won “Best of Best” in the “Product Brand of the Year” category at the German Brand Award 2021. [18]
According to reviews by Berliner Zeitung, Glamour Magazine and Vice Magazine Womanizer's "Pleasure Air Technology" is considered "a first-of-its-kind tech in the sex toy market". Instead of a simple vibration mechanism, the Womanizer relies on air vibrations. It is equipped with a small air window that opens and closes as quickly as a hummingbird's wing beat. [19] [20] [21]
The patented Pleasure Air Technology uses changes in air pressure to gently massage the sensitive clitoral nerve endings without contact, which means that the 8000 nerve endings in the clitoris are never overstimulated. [22]
The brand also has other patented features such as Autopilot and Smart Silence. [23] In 2019, Womanizer launched a product featuring Pleasure Air Technology stimulation for the clitoris and internal vibrations for the G-spot. [24]
The Womanizer OG features Pleasure Air technology for the G-spot as well as internal vibrations. [25] Womanizer also focuses on sustainability with patented Premium Eco sex toy made from biodegradable Biolene materials. [26]
The Swiss Blick.ch calls Womanizer “the world's best-selling sex toy for women”. [27]
Famous British singer Lily Allen mentioned Womanizer in her 2018 memoir My Thoughts Exactly. She joined Womanizer as Chief Liberation Officer from 2020 to 2023. Womanizer and Lily Allen also collaborated in creating the special edition Lily Allen Liberty designed to be discreet and travel ready. At PR Week Global Awards 2021, Liberty Lily Allen became a finalist. [28] [29] [30] [31]
Orgasm or sexual climax is the sudden discharge of accumulated sexual excitement during the sexual response cycle, resulting in rhythmic, involuntary muscular contractions in the pelvic region characterized by sexual pleasure. Experienced by males and females, orgasms are controlled by the involuntary or autonomic nervous system. They are usually associated with involuntary actions, including muscular spasms in multiple areas of the body, a general euphoric sensation, and, frequently, body movements and vocalizations. The period after orgasm is typically a relaxing experience, attributed to the release of the neurohormones oxytocin and prolactin as well as endorphins.
The G-spot, also called the Gräfenberg spot, is characterized as an erogenous area of the vagina that, when stimulated, may lead to strong sexual arousal, powerful orgasms and potential female ejaculation. It is typically reported to be located 5–8 cm (2–3 in) up the front (anterior) vaginal wall between the vaginal opening and the urethra and is a sensitive area that may be part of the female prostate.
A sex toy is an object or device that is primarily used to facilitate sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as sex swings; however, it is not applied to items such as birth control, pornography, or condoms. Alternative terms for sex toy include adult toy and the dated euphemism marital aid. Marital aid also has a broader meaning and is applied to drugs and herbs marketed to enhance or prolong sex.
Betty Dodson was an American sex educator. An artist by training, she exhibited erotic art in New York City, before pioneering the pro-sex feminist movement. Dodson's workshops and manuals encourage women to masturbate, often in groups.
Lily Rose Beatrice Allen is an English singer-songwriter and actress. She is the daughter of actor Keith Allen and film producer Alison Owen. Her musical career began in 2005 when she published her vocal recordings on the social networking site Myspace; their popularity resulted in airplay on BBC Radio 1 and led her to sign with Regal Recordings. Her 2006 debut commercial single, "Smile" reached number one on the UK Singles Chart by July of that year and received double platinum certification by the British Phonographic Industry (BPI). Her debut studio album, Alright, Still (2006) explored ska and reggae. It was met with positive critical reception, peaked at number two on the UK Albums Chart, and sold over 2.6 million copies worldwide. The album also yielded a Grammy Award nomination for Best Alternative Music Album and spawned the follow up singles "LDN" and "Alfie".
A vibrator, sometimes described as a massager, is a sex toy that is used on the body to produce pleasurable sexual stimulation. There are many different shapes and models of vibrators. Most modern vibrators contain an electric-powered device which pulsates or throbs. Vibrators can be used for both solo play and partnered play by one or more people. Devices exist to be used by couples to stimulate the genitals of both partners. They can be applied to erogenous zones, such as the vulva, vagina, penis, scrotum, or anus, for sexual stimulation, for the release of sexual frustration and to achieve orgasm. Vibrators may be recommended by sex therapists for women who have difficulty reaching orgasm through masturbation or intercourse.
A rabbit vibrator is a vibrating sex toy, usually made in the shape of a phallic shaft for vaginal stimulation with a clitoral stimulator attached to the shaft. The device's name is derived from the fact that the clitoral stimulator looks like a pair of rabbit ears. The first rabbit vibrator appeared on the market in 1984 and, along with the magic wand vibrator, is considered by Cosmopolitan magazine to be one of the classic sex toys.
A clitoral pump is a sex toy designed for sexual pleasure that is applied to the clitoris to create suction and increase blood flow and sensitivity. A clitoral pump is designed to be used on the entire external clitoris including the clitoral hood. Other designs of pump exist for the labia, the entire vulva and, in some cases, the nipples.
A G-spot vibrator is a sex toy with female and male varieties. The female version of the device is built to massage the G-spot, described as a bean-shaped area of the vagina. Some women report that it is an erogenous zone which, when stimulated, can lead to strong sexual arousal, powerful orgasms and female ejaculation. The male version of the G-spot vibrator is used for massaging the prostate for both sexual and health-related reasons.
Clitoral vibrators are vibrators designed to externally stimulate the clitoris for sexual pleasure and orgasm. They are sex toys created for massaging the clitoris, and are not penetrating sex toys, although the shape of some vibrators allows for penetration and the stimulation of inner erogenous zones for extra sexual pleasure.
The Hitachi Magic Wand is an AC-powered wand vibrator. It was originally manufactured for relieving tension and relaxing sore muscles; however, it is most known for its use as a sex toy. Japanese company Hitachi listed the device for business in the United States in 1968. Sex educator Betty Dodson popularized its use as a vibrator and masturbation aid for women during the sex-positive movement in the late 1960s. It functions effectively as a clitoral vibrator, to bring women to orgasm. The wand is 12 inches (30 cm) long and weighs 1.2 pounds (540 g) with stimulation provided by its rubberized 2.5-inch (64 mm) head.
Lovehoney is a British business that sells sex toys, lingerie and erotic gifts on the Internet. Their tagline is "the sexual happiness people". In addition to retailing, Lovehoney has over 400 own brand products and does development and publicity. In 2014 the company was the focus of a television show entitled Frisky Business, which looked at their day-to-day operations.
Human female sexuality encompasses a broad range of behaviors and processes, including female sexual identity and sexual behavior, the physiological, psychological, social, cultural, political, and spiritual or religious aspects of sexual activity. Various aspects and dimensions of female sexuality, as a part of human sexuality, have also been addressed by principles of ethics, morality, and theology. In almost any historical era and culture, the arts, including literary and visual arts, as well as popular culture, present a substantial portion of a given society's views on human sexuality, which includes both implicit (covert) and explicit (overt) aspects and manifestations of feminine sexuality and behavior.
Je Joue is a London-based luxury sex toy company that produces high end vibrators, G-spot vibrators, vibrating cock rings and Kegel exercise balls. Je Joue also has offices in China, Barcelona and US.
MysteryVibe is a British-American firm that focuses on sexual health devices. In 2023, their laboratory was featured in Popular Science and recognized by The Guardian as the "only facility in vibrator research and development in the UK". According to Femtech Insider, they are the "first pleasure-focused brand to offer FSA & HSA eligible vibrators". They beat Apple Watch at the 2018 Design Week Awards.
Sex technology, also called sex-tech or sextech, is technology and technology-driven ventures that are designed to enhance, innovate, or otherwise change human sexuality and/or the human sexual experience. Use of the term was propagated online by Cindy Gallop from MLNP and is associated with an advancement of the Digital Revolution from 2010 and its impact on society and culture. It is often used in conjunction or interchangeably with the term 'teledildonics' referring to the remote connection between Bluetooth enabled sex toys that use haptic feedback to reciprocate or mimic human, sexual interaction. However, teledildonics is far more representative of Bluetooth-enabled sex toys and captures the technological capacities of its time whereas sex-technology is rooted in more modern discourse. As such, the word sex-tech is an umbrella term used to describe multiple technologies spanning from VR porn, health and sexual wellness platform or app-based technology, Bluetooth enabled sex toys, pornography video scripting, remote sex interfaces and sex robots.
Lovense is a Singapore-based sex tech company specializing in the development of remotely controlled sex toys and pleasure products, as well as accompanying software.
We-Vibe is a brand of sex toys manufactured by Standard Innovation, a company founded by a Canadian couple in 2003. It is one of Canada's largest producers of adult toys. The company has sold millions of devices since the launch of its first vibrator in 2008. It has been the recipient of over twenty awards including the best couples sex toy at the Sexual Health Expo in Los Angeles.
Unbound Inc. is an American sexual wellness company based in New York. Unbound is better known for manufacturing women sexual accessories such as vibrators and lubricants. In 2018, the company was announced runner-up at the TechCrunch Disrupt - San Francisco.
IMbesharam is an Indian ecommerce website that sells sex toys, sexual wellness products and accessories. It was founded in 2013 by Raj Armani and Salim Rajan. The website sells sex toys, accessories such as lingerie and strap-ons, sexual wellness products such as lubricants and condoms, and other products such as games and edibles.
{{cite web}}: CS1 maint: multiple names: authors list (link){{cite web}}: CS1 maint: multiple names: authors list (link)