Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
A Bathing Ape is a Japanese fashion brand founded by Nigo in Ura-Harajuku in 1993. The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto. The Kyoto store also includes Bape Gallery, a space used for various events and art shows sponsored by Bape. There are also stores located in Hong Kong, Taipei, Beijing, Shanghai, Guangzhou, Chengdu, Qingdao, Shenyang, Seoul, Jakarta, Dubai, New York City, Kuala Lumpur, London, Paris, Miami and Los Angeles.
Adidas Originals is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.
Nigö is a Japanese fashion designer, disc jockey (DJ), record producer and entrepreneur. He is best known as the creator of the streetwear brand, A Bathing Ape (Bape), and currently serves as co-founder creative director for Kenzo. Additionally he is a member of the Japanese group Teriyaki Boyz, serving as their official in-house DJ since the group's 2005 debut.
Comme des Garçons is a Japanese fashion label based in Paris founded by Rei Kawakubo. Its French flagship store is located in Paris. The brand has physical retail stores in London, Melbourne, Hong Kong, New York City and in the Ginza district of Tokyo. Other than fashion, the label has expanded to include jewelry and perfume.
Supreme (səˈpriːm) is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art. VF Corporation, a US-based apparel and footwear company, bought Supreme for $2.1 billion in December 2020.
Jabari Shelton, better known as ASAP Bari or Young Lord, is an American streetwear designer and entrepreneur. He is known as a co-founder of the New York hip-hop collective ASAP Mob, which he formed in 2006 alongside ASAP Yams, ASAP Kham and ASAP Illz. He was also a co-founder of the streetwear clothing label VLONE, before being ousted in October 2022.
Napapijri is a premium lifestyle brand founded in 1987 in Aosta, Italy, seamlessly blending outdoor inspiration with urban energy to create iconic outerwear styles. The brand initially gained recognition as a maker of travel bags, utilising waxed cotton canvas borrowed from military field tents. Its inaugural product, the Bering Bag, introduced Napapijri's distinctive brand elements: vibrant colors, bold logos, and the Norwegian flag, symbolising its connection to polar exploration.
Austin Babbitt, known mononymously as Asspizza is an American fashion designer, artist, and internet celebrity best known for his eponymous clothing line.
Chrome Hearts is a luxury brand from Hollywood, founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. Its logo contains a cross with the brand name around it on a circular ribbon. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenwear, and random objects. They are known for using leather, silver, and ebony. The production site covers three blocks in the middle of Hollywood and consists of multiple buildings and factories around the world. Production is mainly done in-house at the big production site in Hollywood. As of 2021, they have 1000 staff at their Los Angeles production site. Although not officially disclosed by Chrome Hearts, the brand is estimated to be worth around $1 billion.
Jerry Lorenzo Manuel Jr. is an American fashion designer. He is the founder of the American streetwear label Fear of God. He is also the son of former MLB player, coach, and manager Jerry Manuel Sr.
Palace Skateboards is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir, along with Gareth Skewis. Palace focuses on skater fashion with heavy 90s and pop culture influences alongside VHS style clothing advertisements. The skate team promotes its branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles, and Tokyo. The brand has gained popularity within the streetwear community.
The Model 60 stacking stool is a wooden stool designed by Finnish designer Alvar Aalto in 1933. Manufactured by Artek, the stool is one of Aalto's most famous furniture designs.
Noah is an American men's clothing brand founded by Brendon Babenzien. Its flagship store is at 195 Mulberry St. in Soho, New York City. The brand draws from a range of influences streetwear and new wave to seaside Long Island. Responsible sourcing and other socially conscious issues have been a focus for the brand.
Kerwin Frost is an American entertainer, DJ, talk show host, and comedian. He first rose to prominence in New York City's Soho Youth streetwear scene.
Yoon Ahn is an American businesswoman and fashion designer. She studied graphic design at Boston University and graduated in 2000. She is known as the creative director of her brand Ambush and as Dior Men's jewelry design director. Ahn is currently based in Tokyo, Japan.
Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle. Originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.
Julia Lang is a German-Tanzanian creative director, image consultant and entrepreneur. She is the founder of unisex lifestyle brand, VEERT.
Kith is an American fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg.
Warren Lotas is a Los Angeles–based streetwear company. Started in 2014 and incorporated in 2018, Warren Lotas is best known for its graphic-heavy T-shirts and hoodies. While most items are sold via E-commerce, Warren Lotas also has a retail store location in Los Angeles, and its clothing can be found in luxury department stores around the world.
