History
Wooter was founded in 2014 by Alex Aleksandrovski, David Kleyman, and Alex Kagan. [2] The name "Wooter" is derived from the exclamations "woo" and "woot" expressing excitement. [3]
In 2015, Wooter raised $250,000 in a seed funding round. [3] By the late 2010s, Wooter was producing apparel for events associated with athletes such as Kawhi Leonard and Floyd Mayweather. [3] In 2016, Wooter was included in Entrepreneur's "100 Brilliant Companies" list and launched Wooter Apparel. [3] [4]
In 2019, Wooter pledged $2.5 million in apparel to youth sports programs over a three-year period. [4]
During the COVID-19 pandemic, Wooter launched CovCare, a division that supplied personal protective equipment (PPE) and donated face masks to hospitals. [5]
In 2021, Wooter formed a joint initiative with the National Federation of State High School Associations (NFHS). [6] That same year, Wooter began accepting cryptocurrency, including Dogecoin, as a form of payment. [7] Wooter also expanded its youth sponsorship initiative, committing to donate up to $10 million in sportswear over three years, building on a $2.5 million program started in 2019.
Operations
Wooter is a privately held company headquartered in Staten Island, New York. It designs and manufactures customizable sports uniforms and apparel for over 250 product categories, using manufacturing techniques such as sublimation. [8]
In addition to apparel, Wooter provides a digital league management platform. [2] The software enables sports organizations to create custom mobile applications and websites to manage schedules, statistics, and player profiles. [4] [9]
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