An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible.
Gadu-Gadu is a Polish instant messaging client using a proprietary protocol. At one time, Gadu-Gadu was the most popular IM service in Poland, with over 15 million registered accounts and approximately 6.5 million users online daily. Gadu-Gadu's casual gaming portal had some 500,000 active users as at the end of March 2009. Users send up to 300 million messages per day.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. In 2021, more than 38 million websites used AdSense. It is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
HCL Connections is a Web 2.0 enterprise social software application developed originally by IBM and acquired by HCL Technologies in July 2019. Connections is an enterprise-collaboration platform which aims to helps teams work more efficiently. Connections is part of HCL collaboration suite which also includes Notes / Domino, Sametime, Portal and Connections.
Microblogging is a form of blogging using short posts without titles known as microposts. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. Some popular social networks such as X (Twitter), Threads, Tumblr, Mastodon and Instagram can be viewed as collections of microblogs.
The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook.
Odnoklassniki, abbreviated as OK or OK.ru, is a social networking service primarily in Russia and former Soviet Republics. The site was launched on March 4, 2006 by Albert Popkov and is currently owned by VK.
GNU social is a free and open-source microblogging social networking service that implements the OStatus and ActivityPub standards for interoperability between installations. While offering similar functionality to social networks such as Twitter, GNU social seeks to provide the ability for open and federated communication between different microblogging communities, known as 'instances'. Both enterprises and individuals can install and control their own instances and user data.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Yahoo! Meme was a microblogging site launched by the Yahoo Latin America team in August 2009. The platform was conceived as a mash up of functionality derived from Twitter and Tumblr. Its beta version was originally launched to a Brazilian audience with later versions expanding into Spanish, English, Chinese, and Indonesian audiences.
Social spam is unwanted spam content appearing on social networking services, social bookmarking sites, and any website with user-generated content. It can be manifested in many ways, including bulk messages, profanity, insults, hate speech, malicious links, fraudulent reviews, fake friends, and personally identifiable information.
The term twitter bomb or tweet bomb refers to posting numerous Tweets with the same hashtags and other similar content, including @messages, from multiple accounts, with the goal of advertising a certain meme, usually by filling people's Tweet feeds with the same message, and making it a "trending topic" on Twitter. This may be done by individual users, fake accounts, or both.
Multiply was a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their "real-world" network. The website was launched in March 2004 and was privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. Multiply had over 11 million registered users. The company was headquartered in Boca Raton, Florida but moved to Jakarta, Indonesia early in 2012 and recently announced intentions to switch to e-commerce, dropping the social networking aspect entirely. Quantcast estimates Multiply had 2.47 million monthly U.S. unique visitors at their peak on July 30, 2012.
Display Inc., stylized as display, is an online social media and networking service based in Norwalk, Connecticut. The display app officially launched in May 2021.
Mastodon is free and open-source software for running self-hosted social networking services. It has microblogging features similar to Twitter, which are offered by a large number of independently run nodes, known as instances or servers, each with its own code of conduct, terms of service, privacy policy, privacy options, and content moderation policies.
The fediverse is a collection of social networking services that can communicate with each other using a common protocol. Users of different websites can send and receive status updates, multimedia files and other data across the network. The term fediverse is a portmanteau of "federation" and "universe".
Micro.blog is a microblogging and social networking service created by Manton Reece. It is the first large multi-user social media service to support the Webmention and Micropub standards published by the World Wide Web Consortium, and is part of the Fediverse, supporting ActivityPub.
The advent of social networking services has led to many issues spanning from misinformation and disinformation to privacy concerns related to public and private personal data.
