Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published.
Cola is a sweetened, carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Most contain caffeine, which was originally sourced from the kola nut, leading to the drink's name, though other sources are now also used. Cola became popular worldwide after pharmacist John Pemberton invented Coca-Cola in 1886, which was later imitated by other manufacturers. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' second wave of coffee culture. As of early 2020, the company operates over 30,000 locations worldwide in more than 70 countries. Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks including items such as chips and crackers; some offerings are seasonal or specific to the locality of the store.
Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007, in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.
Crystal Pepsi is a soft drink made by PepsiCo. It was first sold in Europe in the early 1990s. The United States and Canada received it from 1992 to 1994, with brief re-releases throughout the mid-2010s. It was briefly sold in the United Kingdom and Australia. The product's original market life was admittedly sabotaged by competitor Coca-Cola, in a "kamikaze" plan to create and market the diet soda Tab Clear as its competitor to Crystal Pepsi, in an attempt to mislead the public into believing that Crystal Pepsi was a diet soda. Crystal Pepsi is notable for a fanatical revival by the public decades later, leading to a corporate response with these re-releases. Its flavor is greatly similar to standard Pepsi, with the absence of caramel color allegedly making the drink less "acidic" tasting.
Tab is a diet cola soft drink created and produced by The Coca-Cola Company, introduced in 1963 and to be discontinued in 2020. Coca-Cola's first diet drink, Tab was popular throughout the 1960s and 1970s. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.
Howard D. Schultz is an American businessman. He served as the chairman and chief executive officer (CEO) of the Starbucks Coffee Company from 1986 to 2000, and then again from 2008 to 2017. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006.
OK Soda was a soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Things are going to be OK."
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity. All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines.
A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, Microsoft, and IBM. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.
Coca-Cola Zero Sugar, also called Coke Zero, is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar.
Caffeine-Free Pepsi is a version of the cola Pepsi that omits the caffeine that is customarily part of a cola. It was introduced, under the brand name Pepsi Free, in 1982 by PepsiCo as the first major-brand caffeine-free cola sold in years. A sugar-free variant, originally known as Diet Pepsi Free, was also introduced. The "Pepsi Free" name itself was phased out in 1987, and today these colas are known simply as Caffeine-Free Pepsi and Caffeine-Free Diet Pepsi.
Relentless is the brand name of an energy drink created in February 2006 by The Coca-Cola Company. The drink has also been the subject of court proceedings for breach of trademark by Relentless Records. In the year ending 2010, sales of the product in the UK increased by 28 percent. After a deal on 14 August 2014 seeing Coca-Cola purchase a 16.7% stake in Monster Energy, the ownership of the Relentless brand was transferred to Monster Energy and Monster Energy's non-energy brands transferred to Coca-Cola.
Fanta Kola Inglesa is a Peruvian soft drink. It is red in color and cherry-strawberry flavor. Introduced in 1912, Kola Inglesa currently comes in several sizes including a 3-liter bottle and a 500ml bottle. The drink is popular across Peru as in some Latin American markets in the United States. The brand was first owned by Manuel A. Ventura, who created the drink for the Peruvian market. In 1971 the recipe was sold to Mr. Enrique Heredia Alarcón. It was during this time that the drink became highly popular among Peruvians. In 1997, following CEPSA's bankruptcy, the brand was sold to The Coca-Cola Company along with Agua San Luis. In 2013 the name changed to Fanta Kola Inglesa.
Visual brand language is the unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style. This "alphabet", properly designed, results in an emotional connection between the brand and the consumer. Visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.
The Coca-Cola Sign is an electro-kinetic sculpture on the Two Times Square building in Times Square, Manhattan, New York City. The current sign, installed in 2017, stands at 68 ft. tall and 42 ft. wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920.
Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 165 different Coca-Cola drink products, as well as custom flavors. The machine allows users to select from mixtures of flavors of Coca-Cola branded products, which are then individually dispensed. The machines are currently located in major Coca-Cola partners and retail locations as a part of a gradual and ongoing deployment.
Sprite is a colorless, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up. Comes in multiple flavours, including, but not limited to, cranberry, cherry, grape, orange, and vanilla.
Café Allegro is a coffeeshop in University District in Seattle. It is notable for being one of the first espresso shops in Seattle and for its place in the history of Starbucks as the place where founding proprietor Dave Olsen designed the Starbucks coffee product line.
