American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
Floris is the oldest English retailer of fragrance and toiletries and is still family owned and run today by the 8th and 9th generations of the family.
Chypre is the name of a family of perfumes that are characterised by an accord composed of citrus top notes, a middle centered on cistus labdanum, and a mossy-animalic set of basenotes derived from oakmoss. Chypre perfumes fall into numerous classes according to their modifier notes, which include but are not limited to leather, florals, fruits, and amber.
The Demeter Fragrance Library is a Great Neck, New York company that sells over 200 different fragrances based on "everyday" scents, such as baby powder, dirt, gin & tonic, play-doh and tomato.
Molton Brown is a British fragrance brand founded in 1971 by Caroline Burstein and Michael Collis. The brand was conferred with a Royal Warrant for the supply of toiletries by appointment of Her Majesty Queen Elizabeth II in 2012. The brand is a member of the Walpole body for promoting, protecting and developing British luxury.
Cool Water is a men's fragrance introduced in 1988 by Davidoff and produced under license by Coty Inc. as part of its Coty Prestige brand portfolio.
Joy is a perfume created for Parisian couturier Jean Patou by perfumer Henri Alméras in 1929. It is considered to be one of the greatest fragrances created and is a landmark example of the floral genre in perfumery. It is no longer produced.
Killian Wells is a pop singer, songwriter, record producer, and entrepreneur from New York City.
Creed Fragrances is an Anglo-French multi-national niche perfume house, based in Paris.
In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume. These attributes may be the name, packaging or notes of the existing fragrance.
Jacques Cavallier-Belletrud is a French perfumer, formerly with the Swiss fragrance and flavor company Firmenich, who currently works for Louis Vuitton of the LVMH Luxury Group.
Michael Anthony Edwards is a British fragrance taxonomist, historian, and founding editor of Fragrances of the World, the largest guide to perfume classification. His lectures and writings, including the book Perfume Legends: French Feminine Fragrances, pioneered critical scholarship on the history of perfumery, while his fragrance wheel marked a major innovation in perfume retail. He resides in Australia, France, and the United States.
Terre d'Hermès is a fragrance launched by French luxury brand Hermès in March 2006. It was created by Jean-Claude Ellena, who was the exclusive in-house perfumier of Hermès.
The Art and Olfaction Awards are a non-profit award mechanism designed to celebrate excellence in international artisan, experimental and independent perfumery and olfactory art through a yearly blind-judged competition.
Yuri Gutsatz,, was a perfumer. He emigrated to Berlin in 1924 and then to Paris in 1933 where he worked for the Parfums de Mury. After the Second World War, he was hired by Louis Amic at Roure Bertrand Fils and Justin Dupont. As a perfumer, he created many perfumes like Carven Chasse Gardée in 1950. and PM of Mary Quant. He participated in perfume projects for Ungaro and Estee Lauder as well as for Cartier, Dior and Van Cleef & Arpels. On December 12, 1975, he registered the trademark Le Jardin Retrouve and founded the first niche perfume house, a few months before the I'Artisan Parfumeur (1976). Yuri Gutsatz was also a perfume critic and vice president of the Société Française des Parfumeurs, and one of the founders of Osmothèque- the perfume conservatory-, in 1990 with Jean Kerleo.
George William Septimus Piesse, known as Septimus Piesse, was an English chemist and perfumer. Piesse was a leading author and innovator of modern perfume ideas, inventing the concept of notes in perfumery that are still used universally today. He was the co-owner of Piesse and Lubin, a perfume house that created some of the most popular scents of its day.
Niche perfume is an alternative to mass perfume production. Niche is limited by the clientele and therefore with a limited sale range, thus the goal of niche houses is not to sell as much as possible.
