Yellow is a Bangladesh-based fashion brand and clothing retailer owned by Beximco.[1] Its corporate headquarters is located at Beximco Industrial Park, Dhaka, Bangladesh.[2] The largest of the Yellow stores are located in Bashundhara City Shopping Complex, Sanmar Ocean City Chittagong and Jamuna Future Park with other outlets at Banani, Gulshan, Dhanmondi, Mohammadpur, Mirpur, Uttara, Bailey Road, Wari and Maghbazar. There are several stores located in Pakistan.[3][4][5] In 2014, Beximco announced the opening of new outlets in Dubai, Toronto, and New York City.
Beximco Luxury Lawn was launched in 2014 by Beximco, dedicated only to Women's clothing.[6] Dubai will be the first overseas outlet to get the clothing line.
International Collaborations
Yellow has announced multiple collaborations with international brands like Marvel, Disney and Star Wars.[7] It is the first Bangladeshi fashion brand to do such collaboration. Yellow has also collaborated with the Japanese trading company ITOCHU, introducing the backpack brand 'Outdoor Products' to the Bangladeshi market.[8]
Expansion
In 2014, Beximco announced the opening of 102 Outlets in Bangladesh and several in Dubai, New York City, and Toronto in early 2015 and Seoul in mid-2015.[9]
2024 Expansion and Campaigns
In May 2024, Yellow launched its Eid campaign titled “Boldly Beautiful,” which featured modern cuts blended with traditional fabrics. The collection focused on both men's and women's festive wear, including formal panjabis, kurta sets, and statement saris.
Yellow also opened a new flagship outlet at Mirpur, Dhaka in late 2024, expanding its retail presence further into northern Dhaka. [10][11]
Eid 2024 Collection
In 2024, Yellow launched its Eid collection titled “Radiant Eid 2024,” featuring a wide range of traditional and contemporary outfits for men and women. The collection emphasized light, breathable fabrics suitable for the summer season, including cotton, lawn, and silk blends.[12]
The campaign was supported by a nationwide marketing drive, including social media promotions and exclusive in-store events.[13]
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