Yoshida & Co., Ltd.

Last updated

Yoshida & Co., Ltd.
Native name
吉田カバン株式会社
Company type KK
IndustryBags, fashion accessories
FoundedApril 1, 1935 (1935-04-01)
FounderKichizo Yoshida
Headquarters
Chiyoda, Tokyo
,
Japan
RevenueUS$152 million (2003)
Divisions PORTER
LUGGAGE LABEL
PORTER Girl
Website yoshidakaban.com

Yoshida & Co., Ltd. is a Japanese manufacturer based in Tokyo that designs and produces bags and accessories. Founded by Kichizo Yoshida in 1935, the company is best known for its PORTER and LUGGAGE LABEL brands of products. [1]

Contents

Popularity

Producing "Japan Made" products, Yoshida & Co. gained popularity among young people in the 1980s for its low-key wallets, bags and backpacks.[ citation needed ] The company's most popular brand, PORTER, often collaborates with other fashion brands and consumer electronics companies to produce limited-edition products, examples of which have included cases and bags for Sony PSP, VAIO, and Apple PowerBook, and iPod products. [2]

Yoshida & Co. distributes its products online and through over 700 stores worldwide, including three official company shops named Kura Chicka Yoshida located in Tokyo and Osaka, as well as in 28 Kura Chika partnership stores located domestically in Japan, and internationally in Hong Kong, Macau, and Taiwan. [3]

Brands

PORTER logo PORTER logo.png
PORTER logo
Porter

Porter, branded in 1962, is the main brand of Yoshida & Co., Ltd. The name of the brand refers to a porter who carries luggage. [4]

Luggage Label

Luggage Label was launched in 1984. This brand is oriented to adults. [4]

Porter Girl

Porter Girl, released in 2009, was the first women's oriented brand by Yoshida & Co., Ltd. There are many unisex Porter branded products, but Porter Girl adopts more feminine designs and fabrics. [4]

Collaboration

The private brand, Head Porter, [5] designed by Hiroshi Fujiwara selected Yoshida & Co., Ltd. as an OEM partner, and orders Yoshida & Co., Ltd. some of the branded products. The collaboration brand with Beams, Japanese fashion brand, is called B印YOSHIDA and produces that is collaborated with different category of businesses. For example, a plan case that is the collaboration with Masamichi Katayama, a Japanese architect, and a camera case that is the collaboration with Ichigo Sugawara, a Japanese photographer and so on.

Porter collaborated with Eric Clapton and C.F. Martin & Company and produced a pouch that is an extra item for a limited guitar. [6]

A collaboration brand to support the artist Yusuke Yoshimura, which is named Yusuke Shimura Tokyo New York, was launched in 2006. [7]

See also

Related Research Articles

<span class="mw-page-title-main">Orient Watch</span> Japanese watch brand owned by Epson

Orient is a Japanese watch manufacturer founded in 1950. Established as an independent company in 1950, it became a functional subsidiary of Epson in 2009 before being fully integrated into the company in 2017.

<span class="mw-page-title-main">Sanrio</span> Japanese entertainment company

Sanrio Company, Ltd. is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world. Sanrio's mission and vision statements are "everyone getting along together" and "One World, Connecting Smiles".

<span class="mw-page-title-main">Louis Vuitton</span> French international fashion house

Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewellery, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website.

<span class="mw-page-title-main">Samsonite</span> Luggage manufacturer

Samsonite International S.A. is an American luggage manufacturer and retailer, with products ranging from large suitcases to small toiletries bags and briefcases. The company was founded in 1910 in Denver, Colorado, United States.

<span class="mw-page-title-main">Armani</span> Italian international luxury fashion house

Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada.

<span class="mw-page-title-main">Maxell</span> Japanese electronics company

Maxell, Ltd., commonly known as Maxell, is a Japanese company that manufactures consumer electronics.

<span class="mw-page-title-main">Muji</span> Japanese retail company

Ryohin Keikaku Co., Ltd., or Muji is a Japanese retailer which sells a wide variety of household and consumer goods. Muji's design philosophy is minimalist, and it places an emphasis on recycling, reducing production and packaging waste, and a no-logo or "no-brand" policy. The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No-Brand Quality Goods on Muji's European website.

<span class="mw-page-title-main">Anna Sui</span> American fashion designer

Anna Sui is an American fashion designer. She was named one of the "Top 5 Fashion Icons of the Decade", and in 2009 earned the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America (CFDA), joining the ranks of Yves Saint Laurent, Giorgio Armani, Ralph Lauren, and Diane von Furstenberg. Her brand categories include several fashion lines, footwear, cosmetics, fragrances, eyewear, jewelry, accessories and home goods

Beams is a Japanese clothing brand established in 1976 in Harajuku, Tokyo by Etsuzo Shitara. The current CEO is Yō Shitara (設楽洋). The brand has 167 stores in Japan, and 10 stores overseas, including in New York City, Milan, London, and Paris.

<span class="mw-page-title-main">Nippon Columbia</span> Japanese record label

Nippon Columbia Co., Ltd., often pronounced Korombia, operating internationally as Nipponophone Co., Ltd., is a Japanese record label founded in 1910 as Nipponophone Co., Ltd. It affiliated itself with the Columbia Graphophone Company of the United Kingdom and adopted the standard UK Columbia trademarks in 1931. The company changed its name to Nippon Columbia Co., Ltd. in 1946. It used the Nippon Columbia name until October 1, 2002, when it became Columbia Music Entertainment, Inc.. On October 1, 2010, the company returned to its current name. Outside Japan, the company operated formerly as the Savoy Label Group, which releases recordings on the SLG, Savoy Jazz, and continues to operate as Denon. It also manufactured electronic products under the Denon brand name until 2001. In 2017, Concord Music acquired Savoy Label Group. Nippon Columbia also licensed Hanna-Barbera properties in Japan until those rights were transferred to Turner Home Entertainment sometime in 1997. Currently, these rights are owned by Warner Bros. Japan LLC.

<span class="mw-page-title-main">Longchamp (company)</span> French leather goods company

Longchamp is a French leather goods company, founded in Paris in 1948 by Jean Cassegrain. The company pioneered luxury leather-covered pipes before expanding into small leather goods. Longchamp debuted women's handbags in 1971, becoming one of France's leading leather goods makers. Today, the company designs and manufactures leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and women's ready-to-wear. The house is privately owned and managed by the Cassegrain founding family and does business in 80 countries through around 1,500 retail outlets.

Costume National is an Italian fashion house, founded in 1986 by Ennio Capasa, creative director, and his brother Carlo Capasa, CEO. Costume National's head office is located in Milan, Italy. The company produces clothing under the brands Costume National, Costume National Homme and C’N’C as well as scents including The Trilogy, Scent Gloss, Scent Cool Gloss, Intense, 21, and Homme.

<span class="mw-page-title-main">Tous (company)</span> Spanish fashion retailer

Tous is a Spanish jewelry, accessories and fashion retailer which was founded by Salvador Tous Blavi and Teresa Ponsa Mas. It is based in Catalonia, Spain.

<span class="mw-page-title-main">Goldpfeil</span>

Goldpfeil was a German luxury label founded in 1856 in Offenbach am Main.

<span class="mw-page-title-main">Comme des Garçons</span> Japanese fashion brand

Comme des Garçons is a Japanese fashion label based in Paris founded by Rei Kawakubo. Its French flagship store is located in Paris. The brand has physical retail stores in London, Melbourne, Seoul, Hong Kong, New York City and in the Aoyama district of Tokyo. Other than fashion, the label has expanded to include jewelry and perfume.

<span class="mw-page-title-main">Black Thunder (chocolate bar)</span> Japanese chocolate bar

Black Thunder is a chocolate bar made and sold in Japan by the Yuraku Confectionery Company. It contains a cocoa-flavored cookie bar mixed with Japanese-style rice puffs, coated with chocolate. The manufacturer's suggested retail price is ¥30, before tax. The main advertising slogan translates to "Delicious taste in a flash of lightning!" The story of the Yuraku Confectionery Company and its Black Thunder bar has been treated in the Japanese business press as something of a modern-day rags to riches story.

People Tree is a Fair Trade apparel company founded in 1991. The Company no longer has a London base after laying off most UK staff in 2023 amid financial trouble but maintains an office in Tokyo. People Tree Ltd, the UK business, went into liquidation in September 2023 with debts of £8.5m. People Tree was one of the early proponents of Fair Trade and Ethical Fashion and was the first fashion company to be awarded the World Fair Trade Organisation Fair Trade product label.

Rimowa GmbH, often stylized as RIMOWA, is a luxury luggage manufacturer. The company was founded in 1898, in Cologne, Germany.

<span class="mw-page-title-main">Yanase (car dealership)</span> Japanese car dealership

Yanase & Co., Ltd. is a retailer of new Chinese, European, and North American vehicles and used cars in Japan. As of the year 2002, Yanase had the rights of exclusive retailer of Mercedes-Benz, Volkswagen, Audi, BMW, Volvo, Saab, Cadillac, Chevrolet, Chrysler, Jeep, Dodge and Smart vehicles to Japanese consumers. It is part of the Itochu group.

<span class="mw-page-title-main">Tusting</span> British leathergoods maker

Tusting is a British leathergoods maker known for its luxury handbags and luggage. The firm was founded in 1875 and operates from a factory in the village of Lavendon, Buckinghamshire.

References

  1. "Yoshida & Co. – Company History" . Retrieved August 2, 2014.
  2. Sony Store Web Page Archived April 28, 2011, at the Wayback Machine
  3. "ショップ". 吉田カバンホームページ - YOSHIDA & Co. (in Japanese). Retrieved February 6, 2024.
  4. 1 2 3 Yoshida & Co., Ltd. history Archived May 7, 2011, at the Wayback Machine
  5. "Head Porter Official Web Page". Archived from the original on October 6, 2010. Retrieved October 6, 2010.
  6. "Martin Eric Clapton Signature Model 2011 Japan Limited Edition OOO-42ECJ Madagascar". Archived from the original on August 10, 2011. Retrieved August 10, 2011.
  7. "Yusuke Shimura". www.shimuexhibition.com. Retrieved February 6, 2024.