Yotta Savings

Last updated
Yotta Technologies
Company typePrivate
IndustryFinancial technology
FoundedOctober 2019
FoundersAdam Moelis, Ben Doyle
Headquarters,
USA
Key people
Adam Moelis (CEO)
ServicesPrize-linked savings account, fintech services
Website www.withyotta.com

Yotta Savings, incorporated as Yotta Technologies, is an American financial technology (fintech) company that offers a prize-linked savings account.

Contents

On May 11, 2024, due to the failure of Synapse, a fintech company on which Yotta depended, Yotta's customers lost access to the money held in their accounts. Because Yotta is not a bank, Yotta's customers were not entitled to deposit insurance. [1] [2] As of November 2024, depositors have been offered only some of the money they had provided to Yotta. [3]

History

A Yotta Savings prize winner with a check for $37,990 Prize Linked Savings winner, 2021.jpg
A Yotta Savings prize winner with a check for $37,990

Yotta was founded by Adam Moelis, the son of billionaire investment banker Ken Moelis, and Ben Doyle. The company was founded in October 2019, and its platform launched in July 2020. Early funders of Yotta include hedge fund manager Cliff Asness and Ken Moelis. In January 2021, Yotta announced that it had raised $13.2M in Series A funding, led by Base10 Partners, with additional funding from Y Combinator, Core Innovation Capital, and Slow Ventures. [4] [ non-primary source needed ]

Yotta originally offered depositors an interest rate of 0.2%, establishing a prize pool with the remaining deposit interest, with a top prize of $10 million. The top prize was later revised to $1 million, which has never been won as of July 2023. New York Times columnist, Peter Coy, described Yotta as "a smart way to turn gambling into a virtue". [5] Customers receive sweepstakes tickets based on the size of their deposit. [6] One Yotta user won $500,000 in a September 2022 sweepstakes drawing. [7] Coffeezilla, a YouTube producer focused on financial scams, observed that Yotta had pivoted from the sweepstakes model to offering casino-style games, including blackjack, dice, and roulette games, funded by microtransactions instead of savings account deposits. [8]

The company launched an influencer marketing campaign in 2022. [9] Popular influencers helped drive growth in Yotta's customer base. [10]

Funds availability issues

Yotta relied on Synapse, a fintech company based in San Francisco, to make funds available for deposit and withdrawal to partner banks, such as Arkansas-based Evolve Bank & Trust. Following a dispute between Synapse and Evolve, Synapse filed for Chapter 11 bankruptcy protection in 2024, affecting customers of Yotta and at least 24 other startups. Adam Moelis told CNBC in June 2024 that 85,000 Yotta customers, with a combined $112 million in deposits, could not access their funds. [11] Although the partner banks had deposit insurance through the Federal Deposit Insurance Corporation (FDIC), the FDIC has not intervened, because no bank has failed. [10]

In a letter filed with a bankruptcy court on June 20, 2024, Evolve wrote that on April 11, eight banks held a total of $109 million in deposits for Yotta customers and that about a month later, one bank held $1.4 million of Yotta funds. Neither customers nor Evolve received funds in the intervening time. Moelis had said that, as of May 17, Evolve held $112 million of Yotta's customers' funds; Evolve disputes this. [12] In September 2024, Yotta sued Evolve in the United States District Court for the Northern District of California, accusing the bank of conspiring with Synapse to take Yotta's customer funds. [13]

In November 2024, 13,725 Yotta depositors said that they were being offered $11.8 million of their $64.9 million in deposits. Several depositors reported being paid less than 1% of the funds they had put into Yotta. A volunteer group, Fight For Our Funds, has been formed to advocate for additional reimbursements. [3]

Related Research Articles

<span class="mw-page-title-main">Federal Deposit Insurance Corporation</span> US government agency providing deposit insurance

The Federal Deposit Insurance Corporation (FDIC) is a United States government corporation supplying deposit insurance to depositors in American commercial banks and savings banks. The FDIC was created by the Banking Act of 1933, enacted during the Great Depression to restore trust in the American banking system. More than one-third of banks failed in the years before the FDIC's creation, and bank runs were common. The insurance limit was initially US$2,500 per ownership category, and this has been increased several times over the years. Since the enactment of the Dodd–Frank Wall Street Reform and Consumer Protection Act in 2010, the FDIC insures deposits in member banks up to $250,000 per ownership category. FDIC insurance is backed by the full faith and credit of the government of the United States, and according to the FDIC, "since its start in 1933 no depositor has ever lost a penny of FDIC-insured funds".

The Philadelphia Savings Fund Society (PSFS), originally called the Philadelphia Saving Fund Society, was a savings bank headquartered in Philadelphia, Pennsylvania, United States. PSFS was founded in December 1816, the first savings bank to organize and do business in the United States. The bank would develop as one of the largest savings banks in the United States and became a Philadelphia institution. Generations of Philadelphians first opened accounts as children and became lifelong depositors.

The deposit market share is a way of measuring the size and performance of a bank in the United States based on the banks total amount of deposits. It is the amount on deposit at a particular bank divided by the total amount on deposit at all banks.

Deposit insurance or deposit protection is a measure implemented in many countries to protect bank depositors, in full or in part, from losses caused by a bank's inability to pay its debts when due. Deposit insurance systems are one component of a financial system safety net that promotes financial stability.

The Expedited Funds Availability Act was enacted in 1987 by the United States Congress for the purpose of standardizing hold periods on deposits made to commercial banks and to regulate institutions' use of deposit holds. It is also referred to as Regulation CC or Reg CC, after the Federal Reserve regulation that implements the act. The law is codified in Title 12, Chapter 41 of the US Code and Title 12, Part 229 of the Code of Federal Regulations.

<span class="mw-page-title-main">Korea Deposit Insurance Corporation</span> South Korean deposit insurer

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<span class="mw-page-title-main">Bank</span> Financial institution which accepts deposits

A bank is a financial intermediary which mobilizes deposits from saver surplus to deficit spenders. A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital markets.

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<span class="mw-page-title-main">Prize-linked savings account</span> Type of savings account

A prize-linked savings account (PLSA) or lottery-linked deposit account is a savings account in which some of the interest payment on bank deposits or marketing dollars are distributed as prizes based on chance. They are attractive to consumers as they function both as a sweepstakes or game of chance and as savings vehicle. PLSAs are similar to lottery bonds, except they are offered by banks, credit unions, prepaid card companies, and financial technology companies, and they can be held for a period of time determined by the consumer. Sometimes the returns are in-kind prizes rather than cash.

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Brex Inc. is an American financial service and technology company that offers business credit cards and cash management accounts to technology companies. Brex cards are business charge cards, which require at least $50,000 in a bank account if professionally invested, if not with $100,000 to open, and cardholders who default won't damage their personal credit or assets. Emigrant Bank issues the Brex cards.

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Mercury is an American fintech company that provides banking services to early stage start-up companies. The company is not a bank, but works with banking service providers to provide bank accounts and other financial services. The company was founded in 2017 in San Francisco, California.

Evolve Bank & Trust, formerly First State Bank, is an American bank headquartered in West Memphis, Arkansas. It is best known since 2010 for partnering with fintech companies to offer banking services to their customers. Evolve has been recognized multiple times as an Inc. 5000 company and has also received several honors from Top Workplace USA.

<span class="mw-page-title-main">Varo Bank</span> American neobank

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<span class="mw-page-title-main">Synapse Financial Technologies</span> American banking as a service company

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References

  1. Dayen, David (2024-05-23). "Fintech Fight Leads to Hundreds of Thousands of Frozen Accounts". The American Prospect . Retrieved 2024-08-28.
  2. Copeland, Rob (July 9, 2024). "What Happens When Your Bank Isn't Really a Bank and Your Money Disappears?". The New York Times. Retrieved 2024-08-28.
  3. 1 2 Son, Hugh (November 22, 2024). "'I have no money': Thousands of Americans see their savings vanish in Synapse fintech crisis". CNBC. Retrieved November 22, 2024.
  4. "Yotta Rewards Smart Financial Habits with a Chance to Win $10M to Encourage More Americans to Save". BusinessWire (Press release). January 28, 2021. Retrieved June 28, 2024.
  5. Coy, Peter (July 28, 2023). "A Smart Way to Turn Gambling Into a Virtue". The New York Times. Retrieved June 21, 2024.
  6. Basak, Sonali (September 10, 2020). "Startup Bets People Will Save Money for a Chance to Win $10 Million". Bloomberg. Retrieved June 21, 2024.
  7. Gelsi, Steve (September 28, 2022). "Fintech startup Yotta customer wins $500,000 in sweepstakes drawing". MarketWatch. Retrieved June 21, 2024.
  8. Findelsen, Stephen (2024-06-03). Youtuber Bank Wont Let You Withdraw Money . Retrieved 2024-07-17 via YouTube.
  9. "Yotta Launches Affiliate Program with Fintel Connect to Expand Reach of Rewards-Based Savings App". PR Newswire (Press release). Fintel Connect.
  10. 1 2 Mason, Emily (June 18, 2024). "Is Your Money Really Safe In An 'FDIC-Insured' Fintech Account?". Forbes. Retrieved June 21, 2024.
  11. Son, Hugh (June 1, 2024). "Savings app CEO says 85,000 accounts locked in fintech meltdown: 'We never imagined a scenario like this'". CNBC. Retrieved June 21, 2024.
  12. Son, Hugh (June 21, 2024). "Nearly $109 million in deposits held for fintech Yotta's customers vanished in Synapse collapse, bank says". CNBC. Retrieved June 21, 2024.
  13. Williams, Claire (September 19, 2024). "Yotta accuses Evolve of 'grotesque misconduct' in Synapse collapse". American Banker. Retrieved September 21, 2024.