Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
TiVo is a digital video recorder (DVR) developed and marketed by Xperi and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "OnePass" schedules which record every new episode of a series, and "WishList" searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provides a range of features when the TiVo DVR is connected to a home network, including film and TV show downloads, advanced search, online scheduling, and at one time, personal photo viewing and local music playback.
ReplayTV was a former DVR company that from 1999 until 2005, produced a brand of digital video recorders (DVR), a term synonymous with personal video recorder (PVR). It is a consumer video device which allows users to capture television programming to internal hard disk storage for later viewing. ReplayTV was founded in September 1997 by future Roku founder Anthony Wood, who was president and CEO of ReplayTV until August 2001.
A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers are often connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices; such devices may alternatively be referred to as personal video recorders (PVRs), particularly in Canada. Similar small devices with built-in displays and SSD support may be used for professional film or video production, as these recorders often do not have the limitations that built-in recorders in cameras have, offering wider codec support, the removal of recording time limitations and higher bitrates.
Yahoo! Music Radio was an Internet radio service offered by Clear Channel Communications' iHeartRadio through Yahoo! Music. The service, formerly offered by LAUNCH Media, and originally developed by Todd Beaupré, Jason Snyder and Jeff Boulter, debuted on November 11, 1999, and was purchased by Yahoo! on June 28, 2001. Previously, LAUNCHcast combined with CBS Radio beginning in 2009, then iHeartRadio in 2012. The service closed in early 2014.
MythTV is a free and open-source home entertainment application with a simplified "10-foot user interface" design for the living room TV. It turns a computer with the necessary hardware into a network streaming digital video recorder, a digital multimedia home entertainment system, or home theater personal computer. It can be considered a free and open-source alternative to TiVo or Windows Media Center. It runs on various operating systems, primarily Linux, macOS, and FreeBSD.
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming TV stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to media that combines various forms of entertainment with elements of advertising to promote products or brands. An example would be product placement in a film. The word is a portmanteau of advertising and entertainment.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online advertising.
Commercial skipping is a feature of some digital video recorders that makes it possible to automatically skip commercials in recorded programs. This feature created controversy, with major television networks and movie studios claiming it violates copyright and should be banned.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.
In broadcasting, time shifting is the recording of programming to a storage medium to be viewed or listened to after the live broadcasting. Typically, this refers to TV programming but it can also refer to radio shows via podcasts.
PlayOn is a streaming media brand and software suite that enables users to view and record videos from numerous online content providers. The suite consists of two main products: PlayOn Cloud and PlayOn Desktop. PlayOn Cloud is an online service for recording digital video streams, accessible via native iOS or Android mobile device applications. PlayOn Desktop is Windows-based software that acts as a streaming dashboard and hub on the PC. The available streaming websites are organized as channels in both products. Users browse through or search the video content found in those channels in order to record the videos for later viewing. PlayOn Desktop allows watching the videos real-time on the PC, or casting the videos to a TV via a streaming device or gaming console.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Hopper is a line of digital video recording (DVR) set-top boxes offered by the U.S. direct-broadcast satellite television provider Dish Network. First introduced at Consumer Electronics Show in January 2012, the Hopper was released in March 2012 as a component of the provider's whole-home DVR system, which networks the main Hopper unit with smaller "Joey" set-top boxes to form a client-server architecture.
Innerscope Research was an integrated consumer neuroscience research firm that was acquired by Nielsen in 2015. Founded in 2006, Innerscope was based in Boston, Massachusetts with an office in New York City. Using applied neuroscience tools such as biometrics, eye tracking, facial coding as well as fMRI, often integrated with traditional measures of self-report, the company aims to measure in a more comprehensive way consumers’ non-conscious emotional connection to brands, products and services.
Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national, and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, even attracts a subset of viewers interested primarily in the advertising content. This type of advertisement is an increasingly common television phenomenon as televised mega-events become more popular and available globally.
Facebook Watch is a video on demand service operated by American company Meta Platforms. The company announced the service in August 2017 and was availability to all U.S. users that month. Facebook Watch's original video content is produced for the company by others, who earn 55% of advertising revenue.
An annoyance factor, in advertising and brand management, is a variable used to measure consumers' perception level of annoyance in an ad, then analyzed to help evaluate the ad's effectiveness. The variable can be observed or inferred and is a type that might be used in factor analyses. An annoyance effect is a reference to the impact or result of an annoying stimulus, which can be a strategic aspect of an advertisement intended to help a message stick in the minds of consumers. References to annoyance effects have been referred to as annoyancedynamics. While the words "factor" and "effect," as used in the behavioral sciences, have different meanings, in casual vernacular, they have been used interchangeably as synonymous. A more general or umbrella term would simply be advertising annoyance.
