Zevs (artist)

Last updated

Zevs
Zevs (cropped).jpg
Portrait of Zevs
Born
Christophe Aguirre Schwarz

(1977-11-17) 17 November 1977 (age 44)
NationalityFrench
Known forGraffiti

Zevs (born Christophe Aguirre Schwarz on 17 November 1977 in Saverne, France) is a French street artist, best known for his trademark "liquidation" technique.

Contents

He was an early and influential graffiti artist and active as a tagger in Paris in the 1990s. He is named after a regional train, Zeus, that almost ran him over one day he was down in the metro. Working with other French artists in the second half of the 1990s like André and Invader, Zevs has been among the prominent figures who pioneered the French street art scene.[ citation needed ]

By the end of the 1990s he became known for his poetic drawings of shadows in Paris, shortly after the departure of Facundo Newbery from Paris. Later he 'bombed' models on the billboards between the eyes. Though his interventions have been very popular, it has been discussed in France whether it is vandalism or art. [1]

In 2008 Zevs had his first major survey exhibition at the classical art museum the Ny Carlsberg Glyptotek in Copenhagen, Denmark. His work, including selections of all of his major series to that point, was displayed alongside masterpieces in the museum's permanent collections such as Édouard Manet's The Absinthe Drinker and Auguste Rodin's The Thinker . [2]

Street art

In the early 2000s, Zevs embarked on a campaign of creating "Electric Shadows" on the streets of Paris. In this series, he created outlines of the shadows around common objects on the streets, such as streetlights, benches and entrances to the Paris Metro using spray paint. The original shadows would disappear under daylight, but the Electric Shadows remained as lasting reminders of the city's appearance at night.

In 2002 he cut out a model of a gigantic Lavazza-poster at Alexanderplatz in Berlin. Above the hole in the poster he wrote: "VISUAL KIDNAPPING – PAY NOW!" This intervention not only struck a chord with art lovers and people in Berlin, it has also inspired political activists. Stealing an image from a poster in Germany is now spoken of in the media as a visual kidnapping. [3]

"Visual kidnapping is like entering an interactive game: If the brand on the billboard kidnaps the attention of the public with the purpose of consumer demand, I reverse the situation and I kidnap the model on the poster and I demand a ransom of 500,000€ from the brand. This sum represents the symbolic price of an advertising campaign for the brand."

Interview with PingMag, 11 August 2008

Zevs' Visual Attacks similarly utilized existing advertisements as a means to literally attack commercialism. In these pieces, Zevs painted billboards of major fashion lines, including Gap, H&M and Yves Saint Laurent, so that the models look as if they have been shot.

Zevs has been doing what he calls 'proper graffiti' since the beginning of the 2000s, where he writes on dirty walls with a high pressure jet.

"In the logic of walls made dirty by graffiti, Zevs, the graffiti writer and author of painted shadows has executed proper graffiti. It is about graffiti painted by use of a high pressure jet on walls." Alain Milon in Prétentaine, 16/17, Winter 2003–04

Liquidated Logos

In November 2007 Zevs has his one-man show Liquidated Logos at Lazarides Gallery, London. [4] In 2009, Zevs had this show that was his first solo exhibition in Asia at Hong Kong-based gallery Art Statements, documenting how ZEVS cleverly distorts the logos of big brands. He kickstarted the exhibition by daubing a dripping, black Chanel logo on the outer wall above the window of a Giorgio Armani boutique in central Hong Kong, which led to his arrest and brief imprisonment for damages done to the building. [5]

"Of course, there is a graffiti aesthetic to my art but I primarily play with the visual effect. I use the original colours and re-paint the logo with excess. By pouring paint over them, the logo dissolves in front of the viewer’s eyes, drawing attention to, and visually disturbing the recognisable and omnipresent trademark. By doing so, I try to investigate the logo’s visual power. It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy."

Interview with PingMag, 11 August 2008

In 2011 Zevs launched his first solo exhibition in New York, titled "Liquidated Version", in which he continued his artistic commentary on various corporations. Some of the subject matter included many well-known entities such as Coca-Cola, Louis Vuitton and several financial institutions including Morgan Stanley, Merrill Lynch, Lehman Brothers and Goldman Sachs. Many of the works utilize Zevs' trademark liquidation technique, which seems to dissolve the various logos in front of viewers' eyes, creating an overall drippy aesthetic. In addition to these paintings, Zevs also used various other media in this show to present his agenda and create an environment. This exhibition took place from 24 February – 7 April 2011 at De Buck Gallery, with a second show taking place in May 2013. [6] [7] Following his interest for liquidation and dripping logos, in 2016 Zevs created ‘Big Oil Splash’ based on Hockney's 1967 iconic 'Bigger Splash'. The exhibition, hosted at Lazarides Gallery that represents the artist, showcased a series of provocative works targeting globalization and the oil industry. [8]

In September 2016 Zevs's work was featured in a major exhibition at the Château de Vincennes on the outskirts of Paris, called 'Noir Eclair'. Most of the works in the exhibition were specifically conceived for the exhibition and were inspired by the history and features of this historical building. [9]

Related Research Articles

Graffiti Drawings and paintings on walls

Graffiti is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written words to elaborate wall paintings, and has existed since ancient times, with examples dating back to ancient Egypt, ancient Greece, and the Roman Empire.

Banksy Pseudonymous England-based graffiti artist, political activist, and painter

Banksy is a pseudonymous England-based street artist, political activist and film director whose real name and identity remain unconfirmed and the subject of speculation. Active since the 1990s, his satirical street art and subversive epigrams combine dark humour with graffiti executed in a distinctive stenciling technique. His works of political and social commentary have appeared on streets, walls and bridges throughout the world. Banksy's work grew out of the Bristol underground scene, which involved collaborations between artists and musicians. Banksy says that he was inspired by 3D, a graffiti artist and founding member of the musical group Massive Attack.

Futura (graffiti artist) American graffiti artist

Leonard Hilton McGurr, known as Futura, and formerly known as Futura 2000, is an American graffiti artist.

Shepard Fairey American contemporary street artist, graphic designer activist and illustrator

Frank Shepard Fairey is an American contemporary artist, activist and founder of OBEY Clothing who emerged from the skateboarding scene. In 1989 he designed the "Andre the Giant Has a Posse" (...OBEY...) sticker campaign while attending the Rhode Island School of Design (RISD).

Tavar Zawacki American abstract artist

Tavar Zawacki formerly known as 'ABOVE' is an American abstract artist living and working in Lisbon, Portugal. For twenty years (1996–2016) Tavar Zawacki created and signed all of his artworks with his street artist pseudonym, 'ABOVE'. Tavar was born and raised in California until the age of 19, at which time, Zawacki bought a one-way flight from California to Paris, France, bringing with him a backpack full of art supplies, all the money in his bank account (US$1,500), and a 'rise above your fears' approach to starting his art career. Starting in Paris in 2000, Tavar transitioned from painting traditional letter style graffiti of A-B-O-V-E, to his 'Above arrow' icon that represented his optimistic mentality to 'rise above fears, challenges, and anything holding you back from your goals.' During a 20-year period, the artworks of ABOVE could be seen in over 100 cities spanning 50 countries around the world.

Jonathan Yeo British artist (born 1970)

Jonathan Yeo is a British artist who rose to international prominence in his early 20s as a contemporary portraitist, having painted Kevin Spacey, Dennis Hopper, Cara Delevingne, Damien Hirst, Prince Philip, Erin O'Connor, Tony Blair, and David Cameron among others. GQ has called him 'one of the world's most in-demand portraitists'. He was educated at Westminster School.

D*Face

Dean Stockton, better known by his alias D*Face, is an English multimedia street artist who uses spray paint, stickers, posters, and stencils.

Blek le Rat French graffiti artist

Blek le Rat is a French graffiti artist. He was one of the first graffiti artists in Paris, and has been described as the "Father of stencil graffiti".

Richard Hambleton

Richard Art Hambleton was a Canadian artist known for his work as a street artist. He was a surviving member of a group that emerged from the New York City art scene during the booming art market of the 1980s, which also included Keith Haring and Jean-Michel Basquiat. While often associated with graffiti art, Hambleton considered himself a conceptual artist who made both public art and gallery works.

Vhils

Vhils is the tag name of Portuguese graffiti and street artist Alexandre Manuel Dias Farto.

Blu (artist)

Blu is the pseudonym of an Italian artist who conceals his real identity. He was born in Senigallia. He lives in Bologna and has been active in street art since 1999.

JR (artist) Pseudonymous French artist

JR is the pseudonym of a French photographer and street artist. JR stands for the initials of JR's first name, which is Jean-René.

Morley is a street artist based in Los Angeles, California. He specializes in wheatpaste prints that feature bold text and an image of the artist drawing the words with a Sharpie marker. Morley has indicated that he studied at The School of Visual Arts in New York. In 2011 his work caught the eye of former Banksy manager Steve Lazarides, whose Outsiders division began selling screen prints of his work shortly after. His work has been featured in the books: "It's A Stickup: Posters from the World's Greatest Street Artists", "Stay Up! Los Angeles Street Art", "Happy Graffiti: Street Art with Heart", "New Street Art", and "The Popular History of Graffiti: From the Ancient World to the Present", "New Street Art".

KATSU

KATSU is a graffiti artist who is active in New York City. He works with technology and public intervention to comment on commercialism, privacy and digital culture. As a result, his work includes traditional graffiti, digital media, and conceptual artwork. He is a member of the BTM graffiti crew.

Steve Lazarides

Steve Lazarides is a British-Greek Cypriot publisher, photographer, collector and curator. He has helped popularise street art and underground art.

FAILE is a Brooklyn-based artistic collaboration between Patrick McNeil and Patrick Miller. Since its inception in 1999, FAILE has been known for a wide-ranging multimedia practice recognizable for its explorations of duality through a fragmented style of appropriation and collage.

Conor Harrington

Conor Harrington is an Irish street/graffiti artist based in London, England.

Kim Prisu, a pseudonym for Joaquim António Gonçalves Borregana, is a Portuguese painter. After 34 years in France, he once again lives in Portugal. His work combines Figuration Libre, French street art of the 1980s, digital imaging and Art singulier.

Hiwa Pashaei Kurdish artist (born 1979)

Hiwa Pashaei or Hiva Pashaei is a Kurdish painter, photographer, calligrapher, graphist, curator and publisher from Iran, living in the United States. He is active in the fields of painting, graphic design, research and education of visual arts. Pashaei is known for his spearhead role in pixel art in Iran and Kurdistan. Pashaei is also renowned because of his innovative use of Kurdish culture themes, specially culture of Kermanshah region Kurds, creating figurative works with the subject of Kurdish women, and presenting these themes in the form of modern and post modern art. He is manager of Rouge Art Gallery and Founder of Jowan Visual Art School in Tehran, and also CEO & Founder of Art & Culture Center of California "ACCC" in Los Angeles. Pashaei has held several individual and group exhibitions in Iran and other countries like Iraq, Japan, Italy, France and United States.

References

  1. Artistes ou terroristes ?, Blast, No. 185, February 1999
  2. "Street art på Glyptoteket". Politiken. 25 March 2008. Retrieved 9 May 2009.
  3. Der Spiegel (11 August 2006). "Werbe-Models auf Abwegen". Der Spiegel. Retrieved 27 June 2007.
  4. "Lazarides - Zevs - Liquidated Logos" . Retrieved 19 July 2017.
  5. "International Edition".
  6. De Buck Gallery
  7. "ZEVS: LIQUIDATED LOGOS - press release - EXHIBITION - DE BUCK GALLERY". Archived from the original on 20 January 2012. Retrieved 14 August 2011.
  8. "Lazarides - Zevs - The Big Oil Splash" . Retrieved 19 July 2017.
  9. "Home". zevs-noireclair.fr.