Ziegenbock

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A bottle of Ziegenbock Texas Bock beer A bottle of Ziegenbock Texas Bock beer.jpg
A bottle of Ziegenbock Texas Bock beer

Ziegenbock (Ziegen Bock) is a German amber lager brewed by Karbach Brewing. It is billed as "for Texans by Texans," and distributed in the U.S. state of Texas and nearby states. [1] Ziegenbock is the German word for a billy goat.

Contents

Ziegenbock is marketed as a Texas-brewed Bock-Style Beer (Import - Craft - Specialty) and positioned as a Texan beer to compete with Shiner Bock.[ citation needed ] Ziegenbock is brewed at Anheuser-Busch owned Karbach Brewing. AB-InBev decided the brand made enough money in Texas to still be profitable; however, the brand occupied valuable fermenter space that could otherwise be used for even more profitable brands. As such, AB-InBev decided to re-brand the beer and had Karbach Brewing take over production. Like Shiner Bock and Amber Bock, it does not conform to the BJCP style guidelines [2] for a Bock, either in terms of flavor profile or potency because the brewery uses food coloring to achieve the desired color, as opposed to using malt to achieve the desired color.

Ziegfest

Ziegfest is an annual music festival sponsored by Ziegenbock and its parent company, Anheuser-Busch. Ziegfest typically features Texas/Red Dirt musicians. There are typically several venues with the events scheduled around a month apart.

References

  1. ↑ D'aveni, Richard (11 May 2010). Strategic Supremacy: How Industry Leaders Create Spheres of Influence from Their Product Portfolios to Achieve. Free Press. ISBN   9780743217637.
  2. ↑ "2008 BJCP Style Guidelines Category 5 — Bock". Beer Judge Certification Program. Archived from the original on 11 August 2020. Retrieved 16 August 2021.


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