 | This article reads like a press release or a news article and may be largely based on routine coverage .(December 2016) |
Zignal Labs is a SaaS-based media intelligence software service company that serves marketing and public relations departments. It was founded in 2011 and is headquartered in San Francisco. [1]
Zignal Labs was founded in 2011 by Josh Ginsberg, Adam Beaugh and Jim Hornthal, who saw a need to modernize the media war rooms used in political campaigns. [1] They aimed to create a solution that would provide information on candidates in realtime from a variety of media sources.
After seeing success in the 2012 election under the original moniker Politear, the company changed the name to Zignal Labs and launched the media intelligence software platform into other industries. [2] With this transition, the company used the software’s capabilities to analyze conversations and track the key influencers, issues and sentiment around enterprises. [3] Since expanding to serve enterprise customers, Zignal Labs has provided media intelligence to a variety of different companies, ranging from AirBNB, to the Brunswick Group. [4]
The 2016 election provided Zignal Labs with a large amount of exposure, where Zignal Command Centers were used at both the Republican and Democratic National Conventions. [5] The company partnered with the Washington Post’s “The Daily 202” [6] segment to provide innovative graphics around the presidential campaign and were a part of the “CNN Politics Campaign 2016: Like, Share, Elect” exhibit at the Newseum, along with Facebook and Instagram. [7]
In 2022, Zignal Labs was in talks with Anomaly Six about a potential partnership. The two companies decided not to proceed. [8] [9]
The media intelligence platform uses Big Data to provide information for marketing and PR departments. It pulls in data from TV, radio, traditional print media, online media and social media into one location, in realtime and displays it using "visualization widgets". [10] The platform allows users to view data from a high level and then dig into discover the content that is driving the conversation. [10]
The customizable multi-screen command center displays the data. [11]
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois. In addition to offering Cision-branded services, the company owns a portfolio of companies including PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire.
Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations.
Networked Insights Inc. is an analytics software company headquartered in Chicago, IL with additional offices in New York City and Madison. Founded in 2006 by entrepreneur Dan Neely, the company aims to help its customers make marketing and advertising more effective by capturing and analyzing social media conversations from blogs, internet forums, microblogs like Twitter and social networks like Facebook.
Webtrekk GmbH is a German company that offers marketing analytics and customer intelligence software. With Webtrekk, companies can connect, analyze and activate user and marketing data across all devices. Since 2019, Webtrekk is part of the marketing technology service provider, Mapp.
Palantir Technologies Inc. is a public American company that specializes in software platforms for big data analytics. Headquartered in Denver, Colorado, it was founded by Peter Thiel, Nathan Gettings, Joe Lonsdale, Stephen Cohen, and Alex Karp in 2003. The company's name is derived from The Lord of the Rings where the magical palantíri were "seeing-stones," described as indestructible balls of crystal used for communication and to see events in other parts of the world.
Recorded Future is a privately held cybersecurity company founded in 2009, with headquarters in Somerville, Massachusetts.
Meltwater is an online media monitoring company. It is listed on the Oslo Stock Exchange. The company was founded in Oslo, Norway, by Jørn Lyseggen, in 2001 and is headquartered in San Francisco, California, with additional offices across Europe, North America, Asia/Pacific, Australia, and Africa. The company employs around 2,200 people and has approximately 27,000 clients internationally. In February 2023, Meltwater reported $439 million USD in revenue for the full 2022 fiscal year.
Bluefin Labs was a Cambridge, MA-based social TV analytics company that used publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.
General Sentiment, Inc. was a Long Island-based social media and news media analytics company.
Topsy Labs was a social search and analytics company based in San Francisco, California. The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in the hundreds of billions, dating back to Twitter's inception in 2006.
Media intelligence uses data mining and data science to analyze public, social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information. This allow organizations to measure and manage content performance, understand trends, and drive communications and business strategy.
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making."
Frrole, Inc. is a Palo Alto–based social intelligence company founded in Jan 2014. It provides contextual topical and people insights to brands, media and technology companies by analyzing social data in real-time. In addition to its standard API provision, Frrole also provides custom built command centers for its clients. The bulk of Frrole’s operations is carried out from its office in Bangalore, India.
Morning Consult is an American business intelligence company established in 2014. It was named one of the fastest growing technology companies in North America by Deloitte in both 2018 and 2019 and was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco.
Geofeedia is a social media intelligence platform that associates social media posts with geographic locations. It has offices in Chicago, Illinois; Naples, Florida; and Indianapolis, Indiana.
Nuvi is a software and marketing services company that develops a SaaS customer experience management (CXM) and social media marketing platform. The Nuvi platform has eight tools: Listen, Plan, Publish, Engage, Analyze, Locate, Review, and Capture. The tools aggregate data from across public and private sources of social media, print media, blog, forum, video, and online review content, apply artificial intelligence algorithms to highlight key marketing insights, and enable teams to plan and publish original marketing content.
Data-driven marketing is a process used by marketers to gain insights and identify trends about consumers and how they behave — what they buy, the effectiveness of ads, and how they browse. Modern solutions rely on big data strategies and collect information about consumer interactions and engagements to generate predictions about future behaviors. This kind of analysis involves understanding the data that is already present, the data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.
Anomaly Six (A6) is a media intelligence company. It sells global-location-data products to the United States government and the private sector. The company has embedded its software in over 500 mobile applications, giving it the ability to track hundreds of millions of mobile phones. In one presentation, the company claimed it could track 3 billion phones in real time.
InMoment is an American multinational software company headquartered in Salt Lake City, Utah. The company was originally founded as Mindshare Technologies by John Sperry, and Kurt Williams, and Richard D. Hanks in 2002. The current chair and chief executive officer (CEO) is John Lewis. The company provides businesses with insights on customers and employees from information such as comments, surveys, and review data and provides cloud-based software to collect and analyze data from voice, text, and video.