Zupee (Ludo)

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Zupee (Ludo)
Company type Private
IndustryOnline Gaming, Mobile gaming
Founded2018
FounderDilsher Singh Malhi, Siddhant Saurabh
Headquarters Gurgaon, Haryana, India
Area served
 India
ProductsLudo Supreme, Snakes & Ladders Plus, Ludo Ninja, Zupee app
ServicesOnline Skilled Based Games, Casual gaming
Revenue(FY24): ₹1,123 crore [1]
Number of employees
400+
Parent Cashgrail Private Limited
Website https://www.zupee.com

Zupee(Ludo) is an online multiplayer gaming app [2] [3] [4] where users can play against other users for entertainment. [5] [6] [7] [8] As per The Promotion and Regulation of Online Gaming Bill, 2025, cash games and contests have been discontinued on Zupee.

Contents

Background

Zupee is an online skilled-based gaming company. Its flagship game is Ludo. [2] [3] [9]

The platform has over 150 million users. [10]

Zupee was founded in 2018 by Dilsher Singh Malhi and Siddhant Saurabh [11] under Cashgrail Private Ltd. [12]

AIGF has certified Zupee’s games as skill-based and fair. [13]

Zupee is backed by investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners. [14]

In 2021, Zupee introduced a skilling academy and partnered with NIIT Foundation to offer vocational skills programs. [15]

Format

Zupee was one of the first platforms in India to adapt traditional games such as Ludo and Snakes & Ladders into digital, skill-based formats. [16]

Zupee offers ludo in four formats: Ludo Supreme, Ludo Supreme League, Ludo Turbo, Trump Cards Mania. [10]

Brand ambassadors

References

  1. ↑ "Zupee turns profitable with Rs 146 crore PAT in FY24; revenue crosses Rs 1,000 crore mark". Money Control.
  2. 1 2 "Smile Group backs gaming startup Zupee". VCCircle. Retrieved 12 September 2023.
  3. 1 2 "Playing games can boost learning, improve complex business trainings: Zupee founder". The Economic Times. 9 June 2021. ISSN   0013-0389 . Retrieved 12 September 2023.
  4. ↑ "Zupee raises $8mn". The Hindu. 8 April 2020. ISSN   0971-751X . Retrieved 12 September 2023.
  5. ↑ Mittal, Apoorva (17 August 2021). "Zupee raises $30 million in funding led by WestCap Group, Tomales Bay Capital". The Economic Times. ISSN   0013-0389 . Retrieved 12 September 2023.
  6. ↑ Kaur, Harpreet (13 October 2021). "How Zupee Has Revolutionized Gaming In India". Chandigarh Metro. Retrieved 31 August 2023.
  7. ↑ Mittal, Apoorva (5 January 2022). "Gaming startup Zupee racks up $72 million as part of larger round, valuation hits $600 million". The Economic Times. ISSN   0013-0389 . Retrieved 31 August 2023.
  8. ↑ "Zupee hits 150 million users, gameplay count doubles in eight months". Business Standard.
  9. ↑ "What is Zupee Ludo and How to Play it: A Comprehensive Guide in 2023 (18th September)". 18 September 2023. Retrieved 18 September 2023.
  10. 1 2 "Skill gaming platform Zupee crosses 150 million users". Moneycontrol.
  11. ↑ Chengappa, Sangeetha (8 April 2020). "Skill-based gaming company Zupee raises $8 million in Series A, led by Matrix Partners India". BusinessLine. Retrieved 31 August 2023.
  12. ↑ "DoT orders immediate blocking of 23 rogue gaming websites impersonating Zupee platform". Storyboard18.
  13. ↑ "How this gaming app is transforming the Indian online leisure space". Econominc Times.
  14. ↑ Singh, Shubham (11 January 2021). "Gaming Platform Zupee Raises $10 Mn From WestCap To Build On 2020 Growth". Inc42 Media. Retrieved 27 March 2024.
  15. ↑ "Zupee launches skilling academy; ties up with NIIT Foundation for vocational skills programme". The Times of India. 21 June 2021. ISSN   0971-8257 . Retrieved 27 March 2024.
  16. ↑ "How Zupee is Revolutionizing Ludo with Skill-Based Innovation". The Hindu.
  17. ↑ Khosla, Varuni (30 June 2023). "Gaming platform Zupee signs Kapil Sharma as brand ambassador for new ad film". mint. Retrieved 12 September 2023.
  18. ↑ "Online gaming platform Zupee names Salman Khan as brand ambassador". Financialexpress. 17 February 2023. Retrieved 31 August 2023.
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