Zweirad Einkaufs Genossenschaft

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The Zweirad-Einkaufs-Genossenschaft (ZEG) is a purchasing association of over 1000 bicycle shops in Europe. The seat of the cooperative is in Cologne.

Contents

History

ZEG was founded in 1966 by Bernhard Lakamper, Hans Krämer, Lisa Ludwigs († March 24, 2016), [1] Paul Jung, [2] Otto Dürr [3] and three other bicycle dealers. The goal was to jointly create cheaper shopping opportunities for bicycle retailers. In 1978 the first own wheels were manufactured.

With NSU-Rubin, the first own brand was brought onto the market in 1983, which was a great success with 55,000 bicycles sold within one year. In the years that followed, ZEG continued to grow.

In 1994, specialist bicycle dealers outside of Germany joined the ZEG for the first time. First, dealers from the Netherlands joined, in 1999 bicycle dealers from Belgium, Austria and Switzerland joined the cooperative. French dealers followed in 2002 and Italian dealers in 2004. With Veloland, ZEG took over a dealer group in France in 2008, under whose name ZEG has been appearing in France ever since. Bicycle dealers from Lithuania, Latvia, Estonia and Poland were added in 2009. In 2014, ZEG had a turnover of 543 million euros with around 110 employees. [4]

Since 1983, ZEG has not only acted as a purchasing cooperative, but also appears as a manufacturer on the bicycle market with its own brands, with the different brands being geared towards different areas. There has been a profit and loss transfer agreement with the Paul Nettersheim company since 1988. In 2002 there were 900 specialist shops in Germany alone. [5] The current logo was introduced in the same year. From 2000 to 2009, ZEG also sold bicycles directly to end customers via its own online shop. [6]

Since 2013, the Wanderer bicycle manufacturer has belonged to ZEG, which has thus expanded its range. [7]

ZEG has the exclusive distribution rights for numerous products, e.g. B. for the folding bikes from the Dahon brand (until 2018) or the racing bikes from the Italian brand Pinarello. Pegasus, Bulls and Yazoo own-brand bicycles are manufactured in Vietnam and Cambodia. [8]

In 2014, ZEG acquired the rights to the Hercules brand from the Accell Group. [9]

In December 2015, ZEG took over the Rilchingen-Hanweiler (Saarland)-based bicycle division of the manufacturer Kettler, who was in insolvency proceedings at the time. [10]

In 2016, ZEG entered the bike rental business [11] and expanded into Switzerland. [12] At the same time, it was announced that it would no longer be represented at the Eurobike trade fair. [13] In 2019, the company returned there again. [14] In the same year, uniform quality standards for bicycle workshops were developed together with TÜV Nord for the first time. [15]

In 2017, ZEG took over the Swiss e-bike manufacturer Biketec AG [16] (Flyer brand), which has since been renamed FLYER AG. In the same year, the first e-scooter was presented together with BMW. [17]

Pedelecs with ABS were presented for the first time in 2018. [18]

From 2017 to 2019, the site E-Bike.com was operated, which provided information about pedelecs. [19]

Brands of ZEG

Only the brands currently in active use are listed.

Bikes

Accessories

Other

Sponsoring

The mountain bike team BULLS has been sponsored by ZEG since 2007.

Other

In 2015, the entire Bulls Green Mover series had to be called to workshops for a software update due to faulty software. [23]

Using merchandise management software specially issued for members, the ZEG can show the customer on the websites of the affiliated dealers which partner has the bike they are looking for. The customer can have the desired bicycle or e-bike delivered to the dealer of his choice or to his home address.

Dealer training courses, which ZEG offers its members in various areas, take place on ZEG premises in Cologne.

Although the Bull brand has long since been abandoned, their website continued to exist until mid-2021.

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References

  1. ↑ Haselhorst, Renate (2016-04-15). "ZEG trauert um Lisa Ludwigs". RadMarkt (in German). Retrieved 2022-08-29.
  2. ↑ "Über uns". web.archive.org. 2017-03-27. Retrieved 2022-08-29.
  3. ↑ Beckendorff, Jo (2017-01-12). "Keller Fahrräder eröffnet bald Laden-Großprojekt in Friedrichshafen". RadMarkt (in German). Retrieved 2022-08-29.
  4. ↑ Bundesanzeiger: Annual financial statements for the financial year from January 1, 2014 to December 31, 2014
  5. ↑ "ZEG eG - Fahrräder, Mountainbikes, Trekkingbikes, Motorroller, Heimtrainer, und Motorroller". web.archive.org. 2002-06-04. Retrieved 2022-08-29.
  6. ↑ "ZEG Online-Shop". web.archive.org. 2002-05-26. Retrieved 2022-08-29.
  7. ↑ "ZEG Zweirad-Einkaufs-Genossenschaft eG | Presse, Pressemitteilungen, ZEG übernimmt Fahrradmanufaktur "Wanderer"". web.archive.org. 2020-09-22. Retrieved 2022-08-29.
  8. ↑ "Qualitätsrat: ZEG-Fahrräder werden in Asien fair produziert / PEGASUS-Beratergremium besuchte Werke in Vietnam sowie Kambodscha und ZEG tritt UN Global Compact bei | Pressemitteilung ZEG Zweirad Einkaufs Genossenschaft eG". web.archive.org. 2015-07-31. Retrieved 2022-08-29.
  9. ↑ Schindler, Christian (2014-02-02). "Accell Group verkauft Hercules an die ZEG". ebike-news.de (in German). Retrieved 2022-08-29.
  10. ↑ Pressemitteilung (2015-11-17). "ZEG übernimmt die Fahrradsparte von Kettler". Pedelecs und E-Bikes (in German). Retrieved 2022-08-29.
  11. ↑ Georg (2016-01-20). "Travelbike der ZEG deckt E-Bike Vermietung und E-Bike Urlaub ab". Pedelecs und E-Bikes (in German). Retrieved 2022-08-29.
  12. ↑ Beckendorff, Jo (2016-04-12). "ZEG: Bulls und Pegasus go Switzerland". RadMarkt (in German). Retrieved 2022-08-29.
  13. ↑ "ZEG zieht sich mit BULLS, Hercules und Kettler von der Eurobike zurück". Velomotion (in German). 2016-09-13. Retrieved 2022-08-29.
  14. ↑ Wetzstein, Jürgen (2018-09-19). "ZEG kehrt wieder zur Eurobike nach Friedrichshafen zurück". velobiz.de. Retrieved 2022-08-29.
  15. ↑ "Zukunft der Fahrradwerkstatt heißt ZEG-Qualitätswerkstatt". Velomotion (in German). 2016-11-18. Retrieved 2022-08-29.
  16. ↑ Oesterreich, Julia (2017-07-28). "Deutsche ZEG übernimmt Flyer e-Bikes". ebike-news.de (in German). Retrieved 2022-08-29.
  17. ↑ Beckendorff, Jo (2017-07-13). "Neuer BMW E-Scooter surrt bald über die ZEG in den Markt". RadMarkt (in German). Retrieved 2022-08-29.
  18. ↑ Zierler, Anja. "Sicherheit auf dem Elektrorad: Erstes ABS für E-Bikes". Elektroniknet (in German). Retrieved 2022-08-29.
  19. ↑ "ZEG startet neues E-Bike-Portal: JOM entwickelt Media und Kreation". presseportal.de (in German). Retrieved 2022-08-29.
  20. ↑ "50 Jahre ZEG – eine Erfolgsstory". Pedelecs und E-Bikes (in German). 2016-04-06. Retrieved 2020-11-08.
  21. ↑ von Georg • veröffentlicht am 26 07 2018 um 15:05 (2018-07-26). "Die A-N.T. – das neue Heavy Duty E-Cargobike". Pedelecs und E-Bikes (in German). Retrieved 2020-06-07.
  22. ↑ "Bull Sports" . Retrieved 2020-11-08.
  23. ↑ Silen, W.; Machen, T. E.; Forte, J. G. (September 1975). "Acid-base balance in amphibian gastric mucosa". The American Journal of Physiology. 229 (3): 721–730. doi:10.1152/ajplegacy.1975.229.3.721. ISSN   0002-9513. PMID   2015.
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