African-American beauty

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African Americans and their skin color and hair were once considered unattractive by white people. Black women and their bodies have been devalued and rejected by white ideal beauty standards. [1]

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African American beauty focuses on the beauty of African Americans, as beauty is viewed differently by various groups. [2] Similar to other cultures, ideals of beauty in African-American communities have varied throughout the years. Influenced by the racial perspectives on beauty, lighter skin tones and straight hair have been considered desirable characteristics by different groups, including African Americans. [3] [4]

History

Racialized perspectives on beauty which led to lighter skin tones being considered desirable characteristics by different groups including African Americans can be traced back to slavery. [5] [6] The view of lighter skin tones as the ideal beauty standard are linked to colorism, which affects African Americans perceptions of themselves, with African women being disproportionately affected. [7] [8]

Beauty Standards

Despite some similarities between how African Americans and other groups view beauty, African Americans also view beauty as seen in body ideals as not being limited to one specific type that has been portrayed in the media. [9] This view of beauty transcends the physical perception of beauty and recognizes that beauty is not limited to physical characteristics only. [9]

Cornrow hairstyle Mybraids.jpg
Cornrow hairstyle

Hair

African Americans hair is politicized, and this affects how African Americans choose to wear their hair as there is no way to know how it will be perceived, and the treatment that will arise from this. [4]

Effects of beauty standards

Similar to other minority groups, African Americans have been subject to Western beauty ideals which portray slim body types as the standard to aspire to. The portrayal of slim body types as the ideal in Western beauty ideals has been linked to various eating disorders. There have been limited studies that show the effects of Western beauty ideals and the resulting eating disorders amongst African Americans. [10]

Media

African American beauty takes into consideration the intersectionality of African Americans and how this intersectionality has affected the representation of African Americans in media, which plays a significant role in communicating what society's beauty standards are. [11] [5]

Portrayals of straight hair in the media have set a beauty standard which is exclusionary of the different hair textures of African Americans. [12] Despite the role played by media in setting beauty standards for hair, social media has provided a platform for African Americans who are progressing beauty standards by wearing their hair in different states, including its natural state. [12]

See also

Related Research Articles

<span class="mw-page-title-main">Beauty</span> Characteristic that provides pleasure or satisfaction

Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, one of the major branches of philosophy. As a positive aesthetic value, it is contrasted with ugliness as its negative counterpart.

<span class="mw-page-title-main">Human skin color</span>

Human skin color ranges from the darkest brown to the lightest hues. Differences in skin color among individuals is caused by variation in pigmentation, which is the result of genetics, exposure to the sun, natural and sexual selection, or all of these. Differences across populations evolved through natural selection or sexual selection, because of social norms and differences in environment, as well as regulations of the biochemical effects of ultraviolet radiation penetrating the skin.

An eating disorder is a mental disorder defined by abnormal eating behaviors that negatively affect a person's physical or mental health. Only one eating disorder can be diagnosed at a given time. Types of eating disorders include binge eating disorder, where the patient eats a large amount in a short period of time; anorexia nervosa, where the person has an intense fear of gaining weight and restricts food or overexercises to manage this fear; bulimia nervosa, where individuals eat a large quantity (binging) then try to rid themselves of the food (purging); pica, where the patient eats non-food items; rumination syndrome, where the patient regurgitates undigested or minimally digested food; avoidant/restrictive food intake disorder (ARFID), where people have a reduced or selective food intake due to some psychological reasons ; and a group of other specified feeding or eating disorders. Anxiety disorders, depression and substance abuse are common among people with eating disorders. These disorders do not include obesity. People often experience comorbidity between an eating disorder and OCD. It is estimated 20-60% of patients with an ED have a history of OCD.

<span class="mw-page-title-main">Human physical appearance</span> Look, outward phenotype

Human physical appearance is the outward phenotype or look of human beings.

Discrimination based on skin color, also known as colorism, or shadeism, is a form of prejudice and discrimination in which people who share similar ethnic traits and people who are perceived as belonging to a darker skinned race are treated differently based on the social implications that come with the cultural meanings that are attached to their darker skin color.

Body dysmorphic disorder (BDD), occasionally still called dysmorphophobia, is a mental disorder characterized by the obsessive idea that some aspect of one's own body part or appearance is severely flawed and therefore warrants exceptional measures to hide or fix it. In BDD's delusional variant, the flaw is imagined. If the flaw is actual, its importance is severely exaggerated. Either way, thoughts about it are pervasive and intrusive, and may occupy several hours a day, causing severe distress and impairing one's otherwise normal activities. BDD is classified as a somatoform disorder, and the DSM-5 categorizes BDD in the obsessive–compulsive spectrum, and distinguishes it from anorexia nervosa.

<span class="mw-page-title-main">Body image</span> Aesthetic perception of ones own body

Body image is a person's thoughts, feelings and perception of the aesthetics or sexual attractiveness of their own body. The concept of body image is used in a number of disciplines, including neuroscience, psychology, medicine, psychiatry, psychoanalysis, philosophy, cultural and feminist studies; the media also often uses the term. Across these disciplines, there is no single consensus definition, but broadly speaking body image consists of the ways people view themselves; their memories, experiences, assumptions, and comparisons about their own appearances; and their overall attitudes towards their own respective heights, shapes, and weights—all of which are shaped by prevalent social and cultural ideals.

<span class="mw-page-title-main">Physical attractiveness</span> Aesthetic assessment of physical traits

Physical attractiveness is the degree to which a person's physical features are considered aesthetically pleasing or beautiful. The term often implies sexual attractiveness or desirability, but can also be distinct from either. There are many factors which influence one person's attraction to another, with physical aspects being one of them. Physical attraction itself includes universal perceptions common to all human cultures such as facial symmetry, sociocultural dependent attributes and personal preferences unique to a particular individual.

Self-objectification is when people view themselves as objects for use instead of as human beings. Self-objectification is a result of objectification, and is commonly discussed in the topic of sex and gender. Both men and women struggle with self-objectification, but it is most commonly seen among women. According to Calogero, self-objectification explains the psychological process by which women internalise people’s objectification of their bodies, resulting in them constantly criticizing their own bodies.

<span class="mw-page-title-main">Cosmetics advertising</span> Promotion of cosmetics and beauty products

Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing.

<i>The Beauty Myth</i> 1990 nonfiction book by Naomi Wolf

The Beauty Myth: How Images of Beauty Are Used Against Women is a nonfiction book by Naomi Wolf, originally published in 1990 by Chatto & Windus in the UK and William Morrow & Co (1991) in the United States. It was republished in 2002 by HarperPerennial with a new introduction.

<span class="mw-page-title-main">Chinese ideals of female beauty</span> Beauty standards within China or Chinese communities

Female Chinese beauty standards have become a well-known feature of Chinese culture. A 2018 survey conducted by the Great British Academy of Aesthetic Medicine concluded that Chinese beauty culture prioritizes an oval face shape, pointed, narrow chin, plump lips, well defined Cupid's bows, and obtuse jaw angle. The importance of feminine beauty in China has been deeply ingrained into the culture: historically, a woman's livelihood was often determined by her ability to find an eligible husband, a feat aided by fitting into the cultural ideals of beauty.

The figure rating scale (FRS), also known as the Stunkard scale, is a psychometric measurement originally developed in 1983 to communicate about the unknown weights of a research subject's absent relatives, and since adapted to assess body image.

The 'effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. "These days we know that the media and body image are closely related. Particularly, the body image advertising portrays affects our body image. Of course, many other things influence our body image: parenting, education, intimate relationships, and so on. The popular media does have a big impact, though" This is because thousands of advertisements contain messages about physical attractiveness and beauty, examples of which include commercials for clothes, cosmetics, weight reduction, and physical fitness. Researchers have conducted studies in an attempt to see if such advertisements have effects on teenage body image, and what those effects might be.

The thin ideal is the concept of the ideally slim female body. The common perception of this ideal is a woman who possesses a slender, feminine physique with a small waist and little body fat. The size that the thin ideal woman should be is decreasing while the rate of female obesity is simultaneously increasing, making this iconic body difficult for women to maintain. This creates a gap between the actual appearance of an average woman’s body and its expected appearance which, depending on the extent to which a woman internalizes the necessity of living up to this ideal for her well-being and peace of mind, may have serious psychological effects.

Body shape refers to the many physical attributes of the human body that make up its appearance, including size and countenance. Body shape has come to imply not only sexual/reproductive ability, but wellness and fitness. In the West, slenderness is associated with happiness, success, youth, and social acceptability. Being overweight is associated with laziness. The media promote a weight-conscious standard for women more often than for men. Deviance from these norms result in social consequences. The media perpetuate this ideal in various ways, particularly glorifying and focusing on thin actors and actresses, models, and other public figures while avoiding the use or image of overweight individuals. This thin ideal represents less than 5% of the American population.

Whitewashing in beauty is a phenomenon in the intersection of the fashion industry, digital photography, mass media, marketing and advertising. It describes a situation in which the skin tone of non-white people – when depicted in magazine covers, advertisements, commercials, music videos, etc. – is digitally retouched or physically modified to appear whiter. Whitewashing can also present itself in the alteration of hair texture to resemble Eurocentric beauty ideals of straight hairPassage(s) to be sourced. Whitewashing can be seen in the form of skin whitening, either digitally or with harmful skin bleaching products, or by chemically relaxing textured hair to make it conform to Eurocentric beauty standardsPassage(s) to be sourced. Additionally, plastic surgery can be used to alter features to make them appear more European, such as double eyelid surgery.

The feminine beauty ideal is a specific set of beauty standards regarding traits that are ingrained in women throughout their lives and from a young age to increase their perceived physical attractiveness. It is a phenomenon experienced by many women in the world, though the traits change over time and vary in country and culture.

<span class="mw-page-title-main">Cosmetic industry</span> Industry that manufactures and distributes cosmetic products

The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap. The manufacturing industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses.

<span class="mw-page-title-main">Body positivity</span> Movement advocating the mental quality that seeks to accept oneself and ones body

Body positivity is a social movement focused on the acceptance of all bodies, regardless of size, shape, skin tone, gender, and physical abilities, while challenging present-day beauty standards as an undesirable social construct. Proponents focus on the appreciation of the functionality and health of the human body, instead of its physiological appearance.

References

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