 | This article needs additional citations for verification .(May 2017) |
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| Industry | Cosmetics |
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| Founded | 1931 |
| Headquarters | New York City, New York , United States |
Key people |
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| Products | |
| Parent | Revlon (Rev Holdings, LLC.) |
| Website | www |
Almay is an American cosmetics brand owned by Revlon which markets products toward people with sensitive skin. [1] [2]
The Almay Brand was originally established in 1931 and was named after the founders, Alfred and Fanny May Woititz. The creation of this cosmetic brand began when Fanny May Woititz was in need of cosmetic products that did not irritate her sensitive skin. Her husband Alfred, who was a professional chemist, started experimenting with makeup to find ingredients that were purer and gentler. With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [3]
Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.[ citation needed ] It was also the first to create a cosmetic line for consumers with specific skin types and those who wear contact lenses.[ citation needed ] In 1987, Almay was acquired by Revlon and today it has expanded to a full line of skincare and makeup products.
Almay has products for skin, face, lips and eyes. The natural ingredients used include meadowsweet ( Filipendula ulmaria ) for oily skin, grape seed ( Vitis vinifera ) for normal skin, and cucumber ( Cucumis sativus ) for dry skin. Other ingredients in the products include moringa ( Moringa oleifera ), aloe ( Aloe barbadensis ), milk thistle ( Silybum marianum ), licorice ( Glycyrrhiza glabra ), soybean ( Glycine max ), and rosehips ( Rosa canina ).
Elaine Irwin Mellencamp became the spokesperson for Almay in 2004. [4] In 2010, Kate Hudson became a spokesmodel after, and most recently Carrie Underwood.
On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [5]
Almay has not conducted animal testing for over 20 years. The company has eliminated testing in all phases of research, development and manufacturing of all their products. They do not support, nor request that suppliers do animal testing. However, they do obey "local laws" in which countries may require animal testing in order to sell products to customers.
In May 2015, the nonprofit organization, Truth in Advertising, filed complaints with the Federal Trade Commission and the New York Attorney General alleging that Almay’s “Simply American” marketing campaign was misleading to consumers. The FTC and New York Attorney General claimed that the TV and Internet adverts, which depict the former “American Idol” star Carrie Underwood decked out in red, white and blue along with other patriotic imagery, implied that Almay products were made in the United States, when they contain “non-US components”, misleading consumers.
It was revealed that three of the seven makeup products in the Almay’s “Simply American” commercials were made entirely overseas, in China, Germany and the Czech Republic. Revlon chairman, Ron Perelman, responded that the adverts neither claimed nor implied that Almay cosmetics are made in America. Perelman said their products celebrate the “simple, luminous and fresh-faced” look of American beauty, much as rival L’Oréal depicts the “French look.” Perelman also highlighted that the company employs 1,900 workers at its North Carolina manufacturing plant as evidence of its commitment to American jobs. [6] [7]
In 2017, Almay hired a new spokesperson, the half-Black/half-Jewish comedienne and producer Rashida Jones. [8] The brand's Marketing Director Antoanette Bivona has admitted that "somewhere along the way, Almay lost its way, targeting a small range of skin tones. We need to reach a more diverse audience." [9]
Some of the actresses and models that have appeared in Almay advertising include:
Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body and skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body.
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
L'Oréal S.A. is a French multinational personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.
Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.
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Elaine Irwin is an American model. She was the face of Almay Cosmetics and Ralph Lauren.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.
Aveeno is an American brand of skin care and hair care products owned by American consumer health company Kenvue.
The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments including crayons associated with the emergence of Homo sapiens in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.
Charles of the Ritz is a former cosmetics brand known for its line of perfumes.
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally referred to as "body painting" or "body makeup".
ULTIMA II (cosmetics line) is an American-based cosmetics and skincare brand owned by Revlon Inc.
Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.
The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap. The manufacturing industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. Cosmetics must be safe when customers use them in accordance with the label's instructions or in the conventional or expected manner. One measure a producer may take to guarantee the safety of a cosmetic product is product testing. FDA occasionally does testing as part of its research program or when looking into potential safety issues with a product. Both the cosmetics business and consumers can benefit from the FDA's resources on product testing.
Tarte Cosmetics, also known in Japan as Yamazaki Beauty, is an American-Japanese cosmetics company headquartered in New York City and Tokyo.
K-Beauty is an umbrella term for skincare products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.
Beautycounter is an American direct to consumer company that sells skin care and cosmetic products. As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers.
Inoherb is a Chinese skincare brand which originated from Shanghai, China and was conceived by a traditional Chinese medicine doctor who was deeply influenced by Chinese medicine since her childhood. The brand targets young consumers with herbal skin care products which including whitening, moisturizing, oil control, sunscreen, men and many other categories.
Male cosmetics include all cosmetic products marketed towards men, such as makeup, skincare products, hair care products, body care products, sun care products, perfumes, and other decorative cosmetics.
C-Beauty, or Chinese beauty is an umbrella term encompassing contemporary beauty products, practises, and ideals originating from China. China has the second largest beauty market in the world, after the United States. Common C-Beauty products include cosmetics, skin care, hair care, perfumes, and nail art. C-Beauty often incorporates influences from traditional Chinese medicine and Chinese art.
Revlon Inc. | ||
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| Former brands, under new ownership | ||
