Hard Candy (cosmetics)

Last updated
Hard Candy
Founded1995
Headquarters
USA
Key people
Dineh Mohajer
Benjamin A. Einstein
Pooneh Mohajer
Products cosmetics
Website http://www.hardcandy.com

Hard Candy is an American cosmetics company, founded in 1995 by Iranian-American sisters Dineh Mohajer and Pooneh Mohajer (who now owns tokidoki), along with Dineh's ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics and several successful sport media companies). The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstroms. In that same year, actress Alicia Silverstone appeared on the Late Show with David Letterman and, when asked about her pastel blue fingernails, replied, "It's sky blue," causing an overnight explosion of the brand.[ citation needed ] Ben and Dineh appeared on segments of MTV House of Style program several times. A mere 18 months later, the brand was quoted as generating $10 million a year in a Forbes advertisement featuring Dineh.

Louis Vuitton Moët Hennessy (LVMH), who owns Donna Karan, Givenchy, Sephora, TAG Heuer, and Veuve Clicquot, acquired Hard Candy in 1999 for an undisclosed amount. [1] The acquisition afforded Hard Candy greater distribution and a larger brand to attach itself to. It was later sold to Falic Fashion Group,[ citation needed ] a Hollywood, Florida-based corporation operating on the duty-free market, and a subsidiary of Duty Free America. In 2009, Hard Candy announced a partnership with Wal-Mart to take the brand to mass. [2]

NuWorld Beauty and Wal-Mart have worked together for over a year on the marketing concept, product creation, and package development of Hard Candy.[ citation needed ]

Hard Candy's new line, which premiered in the fall of 2009, consists of 261 products.[ citation needed ] The company kept some of the original Hard Candy products, among them their iconic nail polish, and introduced new products, such as Kaleyedescope Baked Eyeshadow, Eye Tattoo, Press-On Eyeshadow, and Take Me Out Eyeliner, which doubles as a hair stick.

Related Research Articles

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body.

Shoppers Drug Mart Inc., commonly known as Shoppers is a Canadian retail pharmacy chain based in Toronto, Ontario. It has more than 1,300 stores in ten provinces and two territories.

Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.

Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.

<span class="mw-page-title-main">Sephora</span> French cosmetics retailer

Sephora is a French multinational retailer of personal care and beauty products with nearly 340 brands, along with its own private label, Sephora Collection, and includes beauty products such as cosmetics, skincare, fragrance, nail color, beauty tools, body lotions and haircare.

<span class="mw-page-title-main">Coty</span> French American beauty company

Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 77 brands as of 2018.

<span class="mw-page-title-main">Urban Decay (cosmetics)</span> American cosmetics line

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal.

<span class="mw-page-title-main">Parfums Christian Dior</span>

Parfums Christian Dior is the perfumery and cosmetics line of the French fashion house, Christian Dior SE. However, the line belongs to the perfumes and cosmetics portfolio of the world's largest luxury group, the LVMH Group. Nevertheless, both Christian Dior SE and LVMH are headed by chairman Bernard Arnault, and Christian Dior SE is the major shareholder of LVMH.

<span class="mw-page-title-main">McLane Company</span> American wholesale supply chain services company

McLane is an American wholesale supply chain services company that distributes products to convenience stores, discount retailers, wholesale clubs, drug stores, military bases, fast-food restaurants, and casual dining restaurants throughout the United States. It is also a wholesale distributor of distilled beverages in some parts of the country.

<span class="mw-page-title-main">Cutex</span>

Cutex is a brand of nail care products, owned by Revlon, Inc. The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut.

Paula Beth Begoun, also known as "The Cosmetics Cop", is an American talk radio host, author, and businesswoman. She is the founder of Paula's Choice and Beginning Press Publishing.

Snapper, Inc. was an American company, formerly based in McDonough, Georgia, that manufactured residential and professional lawn-care and snow-removal equipment. Snapper was known for their high-quality products, including rear-engine riding lawnmowers capable of standing on end for storage or repair, and for their invention of the first self-propelled rotary lawn mower.

<span class="mw-page-title-main">Simone Legno</span> Italian artist (born 1977)

Simone Legno is an Italian artist best known for the creation of the tokidoki brand. Legno's designs are influenced by his interest in Japan and its culture, as well as street art and graffiti.

Naterra International, Inc., is a privately held based consumer products sales and marketing company based in Coppell, Texas. Naterra manages several brands, including Baby Magic and Tree Hut. Mr. Jin K. Song is CEO. Naterra is headquartered in Coppell, Texas.

<span class="mw-page-title-main">Julep (company)</span> American cosmetics company

Julep Beauty, Inc. New York based cosmetics company founded in 2007 by Jane Park. The company sells its products online and in its own branded beauty parlors

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997, in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In 2023, the company was reported to be worth approximately $500 million, with $240 million in annual revenue.

<span class="mw-page-title-main">Jeffree Star Cosmetics</span> American cosmetics company

Jeffree Star Cosmetics is an American cosmetics company founded by Internet personality and musician Jeffree Star. Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. The company is estimated to sell US$100 million annually. All products are vegan and cruelty-free. The company is co-owned by Star and his business partner Jeff Cohen.

<span class="mw-page-title-main">Jackie Aina</span> Nigerian American YouTuber

Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina, better known as Jackie Aina, is an American beauty YouTuber. She was born to an African-American mother and a Nigerian father of Yoruba descent. She is a YouTuber and social influencer known for advocating for the visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.

Lime Crime is an American cosmetics brand that was founded and launched by Doe Deere. The brand is well known in the beauty community for its eccentric and colourful products, as well as the controversies surrounding Deere and the company. In addition, the brand was independently owned by Deere until its acquisition by Stacy Panagakis and the Tengram Capital Partners in 2018. Lime Crime is also certified as vegan and cruelty-free by both PETA and the Leaping Bunny. The brand is currently stocked at retailers such as ASOS, Revolve, Cult Beauty, Ulta and Bloomingdale's.

Ever Bilena, Inc. (EB) is a Philippine cosmetics company based in Caloocan, Metro Manila, Philippines.

References

  1. Marla Dickerson (May 13, 1999). "LVMH Acquires Cosmetics Maker Hard Candy". LA Times. Retrieved 17 December 2014.
  2. Chavon Sutton and Nicole Maestri (August 18, 2009). "Wal-Mart to offer "Hard Candy" to woo high-end shoppers". Reuters. Retrieved 17 July 2013.