Beer in Thailand

Last updated
Various brands of Thailand's craft beer Craft beer of Thailand many brands khraafthebiiyraithy hlaayyiih`.jpg
Various brands of Thailand's craft beer

Brewing beer in Thailand began in 1933 with the granting of a brewing license to 57-year-old Phraya Bhirom Bhakdi, born Boon Rawd Sreshthaputra. [1] His company, Boon Rawd Brewery, produces Thailand's oldest and best-known lager, Singha (pronounced "sing"). Singha is sold in Thailand in standard (5 percent ABV), light (4.5 percent ABV), and draught versions. [2]

Contents

Singha's largest competitor is Chang beer, made by Thai Beverages and well known worldwide to compete with Leo for taste and popularity. Chang is noted globally for its sponsorship of Everton's football club, as its name and logo appeared on the team uniform from 2004 to 2017.

The Thai Asia Pacific Brewery (TAPB) at its Nonthaburi plant brews Heineken (since 1995), Tiger, Cheers, and Cheers X-Tra (6.5 percent ABV). It is the Thailand importer of Guinness and Kilkenny. [3]

Boon Rawd Brewery also makes Leo, a standard lager. In addition, Thai Beverages sells Archa, a mass-market, non-premium lager which doesn't sell well. Boon Rawd Brewery also sold a global brand called Mittweida, but this was replaced by a beer brewed in partnership with InBev, Kloster. It also sells a 6.5 percent lager called Thai Beer.

Other locally brewed Thai beers are Phuket Beer and Siam, both in Pathum Thani Province. Siam Beer exports Bangkok Beer abroad, but does not sell it in Thailand. Phuket Beer and Federbräu are the only Thai beers brewed in accordance with the German purification law, the Reinheitsgebot . Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards. [4]

Klassik beer is another local beer brewed in Pathum Thani Province.

Foreign beers are not very popular in Thailand, mainly because the government protects its domestic breweries by the imposition of import duties up to 60 percent. [5] In addition, all imported beer must bear an import sticker on the bottle cap. As a result, Thai brewers have entered into partnerships with Western brewers, such as Carlsberg's former partnership with Thai Beverages (since abrogated), or Asahi's partnership with Boon Rawd.

Economics

In the past, the economics of beer market in Thailand were stable but last year[ when? ] it grew due to innovation amongst Thai beer companies such as Singha, Chang, and others in an attempt to attract new customers.[ citation needed ]

Even though mainstream beer in Thailand is more than 80% and costs is 1.8 hundred thousand million. Nowadays, super premium beer is less than 1% but it will rise up quickly because new generation of consumers likes to try and taste something new, so that according with trend of the beer market in worldwide.[ citation needed ]

Thailand has two big companies: Boon Rawd Brewery and Thai Beverages, with the following turnovers.

Thai Beverages:

Boon Rawd Brewery:

In 2018, the proportions were Leo 53%, Chang 38%, and Singha 5%. [6]

All the above reasons make us know why economics of beer market in Thailand are growing. Even super premium beer group is rising up but cost will be increasing again because it will bring 2% to elderly fund followed by new law.[ citation needed ]

Craft beer

Label on a bottle of the well-known Thai craft beer Phuket says that it, indeed, was brewed in Vietnam, mostly due to strict laws on breweries Craft beer of Thailand "Phuket" brand khraafthebiiyraithy "phuuekt".jpg
Label on a bottle of the well-known Thai craft beer Phuket says that it, indeed, was brewed in Vietnam, mostly due to strict laws on breweries

Two types of licenses are available in Thailand for would-be beer producers. Thailand's 1950 Liquor Act states that beer can only be made in a factory making more than 1,000,000 litres per year or in a brewpub producing at least 100,000 litres per year for sale on-site with no bottling permitted. Brewpub beers cannot be sold off-premises. [7] The finance ministry in 2000 ruled that, for either type of producer to be legal, they must be a limited company with capital of at least 10 million baht. [5] [8] The maximum penalty for "home brewing" under the 1950 Liquor Act used to be 200 baht for making it and 5,000 baht for selling it. A new law passed by the National Legislative Assembly in December 2016 raised the maximum penalty for illegal production to 100,000 baht or a prison sentence of six months, or both. The maximum fine for selling illegal beer was raised to 50,000 baht. [9] To sell craft beers off-premises, one small brewer explained, "We have two choices: Either hire an overseas factory to make it or build a factory abroad on our own,..." and import it. [5]

Meanwhile, military-controlled ASEAN neighbour Myanmar, in January 2017, got its first craft beer microbrewery, "Burbrit". Its name is derived from "Burma" and "Britain", in recognition of British influence on Burma's brewing history. [10]

Thai industrial breweries

See also

Related Research Articles

<span class="mw-page-title-main">Singha</span> Thailand beer brand

Singha is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama VIII by allowing the royal Garuda symbol on the bottle. It is available in over 50 countries worldwide in both standard and light (3.8%) versions. Singha is brewed with 100% premium barley malt, three kinds of hops from Europe, and 100% artesian water. The brew is golden yellow in color, full-bodied, and rich in taste. It is packaged in bottles, cans, and on tap.

<span class="mw-page-title-main">ThaiBev</span> Thai beverage company

Thai Beverage, better known as ThaiBev (Thai: ไทยเบฟ), is Thailand's largest and one of Southeast Asia's largest beverage companies, with distilleries in Thailand, UK, and China. It is owned by Thai Chinese billionaire business magnate Charoen Sirivadhanabhakdi. Listed on the Singapore Stock Exchange, Thai Beverage plc has a market capitalization in excess of US$13 billion.

<span class="mw-page-title-main">Beer in China</span>

Beer in China has become increasingly popular in the last century due to the popularity of local and imported brands. Chinese beer has also seen a rise in popularity internationally in the last few decades. While most Chinese beers are pale lagers, other styles are occasionally found, such as Tsingtao Dark Beer.

<span class="mw-page-title-main">Grolsch Brewery</span> Dutch brewery

Grolsch Brewery , known simply as Grolsch, is a Dutch brewery founded in 1615 by Willem Neerfeldt in Groenlo. In 1895 the de Groen family bought the brewery. They had started their own brewery in Enschede the Netherlands in the early 19th century. It held a significant stake until November 2007. Today the main brewery is located in Enschede.

<span class="mw-page-title-main">Tennent Caledonian</span> Brewery in Glasgow, Scotland

Tennent Caledonian is a brewery based in Glasgow, Scotland. The Wellpark Brewery is situated in the city's East End, between the Townhead and Dennistoun districts along Duke Street.

<span class="mw-page-title-main">Kirin Company</span> Japanese beverage company

Kirin Brewery Company, Limited is a Japanese integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member of the Mitsubishi Group.

<span class="mw-page-title-main">Beer in Canada</span> Overview of the beer culture in Canada

Beer was introduced to Canada by European settlers in the seventeenth century. The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668. Many commercial brewers thrived until prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928. It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.

<span class="mw-page-title-main">Beer in Belgium</span> Overview of beer in Belgium

Beer in Belgium includes pale ales, lambics, Flemish red ales, sour brown ales, strong ales and stouts. In 2018, there were 304 active breweries in Belgium, including international companies, such as AB InBev, and traditional breweries including Trappist monasteries. On average, Belgians drink 68 liters of beer each year, down from around 200 each year in 1900. Most beers are bought or served in bottles, rather than cans, and almost every beer has its own branded, sometimes uniquely shaped, glass. In 2016, UNESCO inscribed Belgian beer culture on their list of the intangible cultural heritage of humanity.

In India, traditional beer has been prepared from rice or millet for thousands of years. In the 18th century, the British introduced European beer to India. Beer is not as popular as stronger alcoholic beverages like desi daru and Indian-made foreign liquor, such as Indian whiskey. The most popular beers in India are strong beers.

<span class="mw-page-title-main">Beer in the United States</span> Overview of the beer culture in the United States of America

Beer in the United States is manufactured by more than 7,000 breweries, which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels (23.0 GL) of beer in 2012, and consumes roughly 28 US gallons (110 L) of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China.

<span class="mw-page-title-main">Asahi Breweries</span> Japanese food and beverage company

Asahi Group Holdings, Ltd. is a Japanese global beer, spirits, soft drinks and food business group headquartered in Sumida, Tokyo.

<span class="mw-page-title-main">Grupo Modelo</span> Large Mexican brewery

Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 1960s, Grupo Modelo used red poppy flowers in most of its advertising.

<span class="mw-page-title-main">Beer in South Korea</span> Overview of beer in South Korea

Beer, called maekju in Korean, was first introduced to Korea in the early 20th century. Seoul's first beer brewery opened in 1908. Two current major breweries date back to the 1930s. The third brewery established in Korea, Jinro Coors Brewery, was founded in the 1990s. It was later acquired by Oriental Breweries (OB). Hite Breweries's former name was Chosun Breweries, which was established in 1933. The company changed its name to Hite Breweries in 1998. OB Breweries established as Showa Kirin Breweries in 1933. The company changed its name to OB Breweries in 1995.

<span class="mw-page-title-main">Boon Rawd Brewery</span>

Boon Rawd Brewery is a well-known Thai brewery founded in 1933 by Phraya Bhirom Bhakdi. It also produces soft drinks and bottled drinking water. Their best-known product is the pale lager Singha.

<span class="mw-page-title-main">Oriental Brewery</span> South Korean brewery

Oriental Brewery or OB is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.

<span class="mw-page-title-main">Budweiser Budvar Brewery</span> Czech brewery

Budweiser Budvar is a brewery in the Czech city of České Budějovice, best known for its original Budweiser or Budweiser Budvar pale lager brewed using artesian water, Moravian barley and Saaz hops. Budweiser Budvar is the fourth largest beer producer in the Czech Republic and the second largest exporter of beer abroad.

<span class="mw-page-title-main">Beer in Asia</span> Overview of beer in Asia

Beer in Asia began when beer was produced in Sumer, Mesopotamia circa 6000 years ago. It was introduced by Europeans in the 19th century, with modern breweries established in British India, the Dutch East Indies, China, and Japan. Asia's first modern brewery was established in 1830 in India entirely using European brewing technology.

<span class="mw-page-title-main">Phuket Beer</span>

Phuket Lager Beer is an Asian beer brand founded in 2002 in Thailand. The beer is brewed with premium German hops and Thai jasmine rice.

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.

Charoen Sirivadhanabhakdi is a Thai business magnate and investor.

References

  1. "About us". History. Boon Rawd Brewery Co., Ltd. Archived from the original on 2017-01-16. Retrieved 2015-02-01.
  2. "Beer and Alcohol Products". Singha Corporation Co., Ltd. Archived from the original on 12 June 2017. Retrieved 26 May 2015.
  3. "Background". Thai Asia Pacific Brewery. Archived from the original on 18 April 2014. Retrieved 26 May 2015.
  4. "Phuket Beer Asian beer brand" (PDF). Phuket Magazine. Archived from the original (PDF) on 4 April 2016. Retrieved 16 Mar 2015.
  5. 1 2 3 Itthipongmaetee, Chayanit (22 January 2017). "THAI CRAFT BEER'S NEW STRATEGY: KEEP BREWING UNTIL LAW CATCHES UP". Khaosod English. Retrieved 24 January 2017.
  6. ThaiBev vs Boon Rawd Trends of Beer Thai market. Retrieved 27 April 2018
  7. "Craft support for craft beer" (Editorial). Bangkok Post. 4 February 2017. Retrieved 4 February 2017.
  8. Nikomborirak, Deunden (n.d.). "Thailand's competition law dead since arrival". Asian Correspondent. Retrieved 29 July 2019.
  9. "Boutique brewer faces jail". Bangkok Post. 22 January 2017. Retrieved 24 January 2017.
  10. Corbin, Luke (1 February 2017). "Brewing anew in Burma". New Mandala. Retrieved 11 February 2017.
  11. "About TROPBEVCO". Tropical Beverage Company. Archived from the original on 2015-04-30. Retrieved 23 March 2016.
  12. "San Miguel Brewery Thailand". San Miguel Brewery Thailand LTD. Archived from the original on 2016-04-04. Retrieved 23 March 2016.