A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Everyday Rewards, formerly Woolworths Rewards, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
SparkBase, LLC was a stored-value and gift card transaction processor located in Cleveland, Ohio, United States from 2004 to 2016. It provided private-label, stored-value, specialty gift cards, customer loyalty, and community rewards programs to Independent Sales Organizations. ISOs then sold these gift and loyalty products to merchant customers along with credit card services and processing equipment.
Listia is a free online marketplace and mobile app for trading goods between individuals without using money. The platform has a system known as Listia credits to facilitate the trades. Users earn credits for giving away items they no longer need and can then use credits to get items that other users have listed. The marketplace uses an auction system where users bid on each other's items until the auction ends and the highest bidder wins. The user who listed the item then arranges for a pickup or ships the item directly to the winner.
Andreessen Horowitz is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. As of April 2023, Andreessen Horowitz ranks first on the list of venture capital firms by assets under management, with $35 billion as of March 2022.
Jeffrey D. Jordan is an American venture capitalist at the Silicon Valley firm Andreessen Horowitz and the former President and CEO of OpenTable.
Apple Wallet is a digital wallet developed by Apple Inc. and included with iOS and watchOS that allows users to store Wallet passes such as coupons, boarding passes, student ID cards, government ID cards, business credentials, resort passes, car keys, home keys, event tickets, public transportation passes, store cards, and – starting with iOS 8.1 – credit cards, and debit cards for use via Apple Pay.
Lightbank is a financial organization that specializes in making venture capital investments including seed investments, Series A round and late-stage investments in companies across the United States. The company was founded in 2010, and is headquartered in Chicago, Illinois, United States.
BloomNation is an American online floral marketplace with about 3,500 florists delivering to nearly 5,000 cities across the country. As an “Etsy-type” site for flowers, customers connect directly with local florists whose flower arrangements are highlighted in the marketplace. The florists upload their own real photos of their floral design as no stock catalog images are allowed. In the marketplace, customers can browse flower arrangements and reviews from participating florists all in one place.
Lemon Wallet was a cloud-based digital wallet that allowed users to store digital copies of credit cards, debit cards, reward cards, as well as identification, and other card information. The service was released in July 2011 and the company is based in Palo Alto, California, United States. Wences Casares was the company's CEO.
TinyCo is a mobile video game studio and the creator of Family Guy: The Quest for Stuff, Futurama Worlds of Tomorrow, Marvel Avengers Academy, Guess!, Spellstorm, Tiny Castle, Tiny Monsters, Tiny Village, and Tiny Zoo.
SignalFx is a SaaS-based monitoring and analytics platform based in San Mateo, California, which allows customers to analyze, visualize, automate, and alert on metrics data from infrastructure, applications, microservices, containers, and functions. The platform utilizes a streaming architecture to separate metric data points into two streams: one for metadata and one for time-series values. These data streams are routed through a pub-sub bus to SignalFlow, an analytics language accessible via the SignalFx GUI and programmable APIs. With impressive speed and efficiency, the platform can handle millions of data points per second at a 1-second resolution, achieving less than 2 seconds of latency from ingestion to alert.
Flok was an American tech startup based in New York City that provides marketing services such as chatbots/AI, customer loyalty programs, mobile apps and CRM services to local businesses.
Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards. Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with. The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta. The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials.
Smartcar, Inc. is a software company based in Mountain View, California. It allows software developers to locate, unlock, and read data from vehicles using an API.
AnyRoad is an American company that develops and sells experiential marketing software. AnyRoad's platform combines operational tools that streamline event management with robust data capture and actionable analytics, providing an end-to-end solution for marketing teams. Brands that use AnyRoad's platform are able to more effectively optimize their experiential programs, achieving greater brand loyalty and increased revenue from their events.
AwardWallet is frequent flyer miles and points tracking site. It is considered to be the first in the genre, founded in 2004, and tracked more than 400 sites as of 2011. AwardWallet is based out of Bethlehem, Pennsylvania. As of 2021, it has 700,000 users, despite some airlines blocking access to the app citing privacy concerns.
Google Wallet is a digital wallet platform developed by Google. It is available for the Android, Wear OS, and Fitbit OS operating systems, and was announced on May 11, 2022, at the 2022 Google I/O keynote. It began rolling out on Android smartphones on July 18.
