Beyond Live

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Beyond LIVE
Online live concerts tour by SMTOWN and JYP Nation artists
Beyond LIVE Logo.png
Venue V Live platform
Start dateApril 26, 2020 (2020-04-26)
No. of shows91 (as of April 23, 2023)
ProducersBeyond LIVE Corporation
Website Official website

Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series [1] by South Korean entertainment company SM Entertainment in partnership with Naver. It is a paid concert streaming service. It provides full-scaled live online concerts using technology such as augmented reality and with real-time interactions between artists and live audience enabled. [2] [3] [4] [5] [1] On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the COVID-19 pandemic. [2] [6] The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audiences from 109 countries. [3] [7] [8] In August 2020, JYP Entertainment joined with SM Entertainment to create the Beyond Live Corporation, a joint venture operating and expanding the Beyond Live platform. It was launched on December 23, 2021. [9] Since its creation, multiple artists from SM and JYP have delivered full-length live online concerts within the Beyond Live series, and other K-pop entertainment enterprises started to produce virtual live concerts in a similar format.

Contents

Background, technology and media reaction

In April 2020, South Korea's largest entertainment company SM Entertainment and South Korean Internet search platform and media corporation Naver signed a Memorandum of Understanding (MOU) with the purpose to expand the reach of concerts to a global audience. [3] [2] [4] The joint effort lead to the creation of Beyond Live, a series of online live concerts. [4] On April 20, SM Entertainment released a trailer on their official YouTube channel announcing the upcoming series of live concerts, with the first live show to be headlined by K-pop boy group SuperM. [10] [6] Initially, Beyond Live was scheduled with four concert dates in April and May 2020. The concerts were hosted on the V Live application and made available to audiences across the world. [11] [1] Subtitles in different languages were made available to the live audience. [1] Together with real-time access to the live concert, the paid audience had rights to on-demand viewing of the concerts afterwards. [12]

Beyond Live enables the diffusion of real-time performances for full-length and full-sized arena live concerts in which there are no in-person audience. [2] [13] The format and design of the concert is optimized for the online audience with the aid of technology including augmented reality (AR) technology, three-dimensional backdrop graphics, live sync camera walk, and digital communication to enable real-time interactions (two-way) between performers and the online audience. [2] [1] [14] [15] Specifically, Beyond Live concerts implement augmented reality graphics . [4] [2] Artists perform on a stage before "a backdrop of screens and visuals [...] directed in real-time" by camera operators personnel. [2] Real-time communication and Q&A sessions between artists and online audience are conducted via video calls. [2]

Media reception

Global media outlets like Forbes , Rolling Stone , and ABC News have commended the platform as a viable and timely alternative to traditional in-person concerts, which were being cancelled around the world as a result of the COVID-19 pandemic, as well as ensuing rules on social distancing and restricted travels enforced in various countries. [6] [3] [2] [14] [7] The Beyond Live concert series is also regarded as a digital innovation created to foster interactions between artists and the "technical-savvy audience." [6] In addition, Forbes remarked that, even if the impact of the COVID-19 pandemic is to be ignored, the concert streaming service still addresses a prevalent need from international K-pop fans located across regions K-pop acts rarely travel to, highlighting that for areas outside certain countries in Asia, the Americas, Europe, and Australia, fans lack the chance for in-person concerts and would need to turn to online alternatives regardless. [6]

On August 4, 2020, SM Entertainment and JYP Entertainment announced the establishment of the Beyond Live Corporation, a joint company for virtual concerts. It was formed to grow Beyond Live into a global online concert brand by strengthening global joint business development by adding synergy between SM's content production capabilities and Naver's technology. [16] [17]

Shows

Piracy concerns

Illegal live-streaming has been identified as a potential concern. Before the first concert in the series, the SuperM: Beyond the Future show, SM Entertainment had warned of legal actions against copyright violation streaming. [3] However, Forbes noted it is possible that many people had attempted to stream the first live show via unofficial sources. [3]

Related Research Articles

<span class="mw-page-title-main">SM Entertainment</span> South Korean entertainment company

SM Entertainment Co., Ltd. is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the careers of many K-pop stars garnering huge global fanbases. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. SM Entertainment is known for having led the worldwide K-pop phenomenon and the musical side of "Hallyu", also known as the "Korean Wave", with early overseas successes such as H.O.T., S.E.S. and BoA.

<span class="mw-page-title-main">Super Junior</span> South Korean boy band

Super Junior , also known as SJ or SuJu, is a South Korean boy band composed of Leeteuk, Heechul, Yesung, Shindong, Sungmin, Eunhyuk, Siwon, Donghae, Ryeowook, and Kyuhyun. Han Geng, Kibum, and Kangin were originally part of the group before departing in 2011, 2015 and 2019, respectively. The group was formed by the founder of SM Entertainment, Lee Soo-man in 2005 as a 12-piece group with rotational members but the concept was abandoned after addition of Kyuhyun in 2006. They are also dubbed by the media as the "King of Hallyu Wave" due to their contributions in Korean Wave.

<span class="mw-page-title-main">JYP Entertainment</span> South Korean entertainment company

JYP Entertainment Corporation is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, talent agency, music production company, event management company, concert production company, and music publishing house. In addition, the company operates various subsidiary ventures and divisions worldwide.

<span class="mw-page-title-main">Henry Lau</span> Canadian singer-songwriter (born 1989)

Henry Lau, known mononymously as Henry, is a Canadian singer-songwriter, multi-instrumentalist, and record producer based in South Korea and China. He debuted in 2008 as a member of Super Junior-M and launched his solo career in 2013 with Trap. His song "It's You", released in 2017, became the most streamed Korean original soundtrack song on Spotify for two consecutive years in 2018 and 2019. In 2018, Henry left SM Entertainment following the expiration of his contract, and subsequently joined Monster Entertainment Group.

<span class="mw-page-title-main">Sorry, Sorry (Super Junior song)</span> 2009 single by Super Junior

"Sorry, Sorry" is a song performed by South Korean boy band Super Junior. It was released as a digital single on March 9, 2009, and was later included as the title single in the group's third studio album, Sorry, Sorry, released on March 12, 2009. This song was Super Junior's comeback single as a complete group since their subgroup activities in Mainland China and South Korea in 2008. It was Super Junior's most successful single on the music charts, winning a total of 10 recognitions during the song's promotional period.

<span class="mw-page-title-main">SM Town Live '10 World Tour</span> 2010–11 concert tour by SM Town

SM Town Live '10 World Tour was the 2010–11 worldwide live concert tour by SM Town. The tour commenced with one show in Seoul in August 2010 and continued on to the United States, Japan, China and France.

<span class="mw-page-title-main">Mnet (TV channel)</span> South Korean television channel

Mnet is a South Korean pay television music channel owned by CJ E&M, a division of CJ ENM, part of CJ Group.

<span class="mw-page-title-main">Taemin</span> South Korean singer and actor (born 1993)

Lee Tae-min, better known mononymously as Taemin, is a South Korean singer and actor. He debuted as a member of the boy band Shinee in May 2008 and the supergroup SuperM in 2019, both under SM Entertainment, and has subsequently been labeled by media outlets as the "Idol's Idol" due to the large number of idols citing him as an inspiration. As an actor, Taemin's first role was as Junsu in the 2009 MBC comedy Tae-Hee, Hye-Kyo, Ji-Hyun.

<span class="mw-page-title-main">Virtual concert</span> Performance with virtual avatars

A virtual concert, also called V-concert or virtual live, refers to a performance in which the performers are represented by virtual avatars. Virtual concerts can take place in real life, where digital representations of the performers are projected in on stage, or within fully digital virtual worlds. Real life concerts are popular in South Korea, where performances by groups such as Girls' Generation have attracted thousands of fans. Performers in virtual concerts may represent real individuals, but can also be entirely fictitious characters like Hatsune Miku.

<span class="mw-page-title-main">Baekhyun</span> South Korean singer (born 1992)

Byun Baek-hyun, known mononymously as Baekhyun, is a South Korean singer, songwriter and actor. He is a member of the South Korean-Chinese boy band Exo, its subgroup Exo-K and its subunit Exo-CBX. In 2019, Baekhyun became a leader of the supergroup SuperM.

<span class="mw-page-title-main">Twice</span> South Korean girl group

Twice is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Twice was formed under the television program Sixteen (2015) and debuted on October 20, 2015, with the extended play (EP) The Story Begins, and has received the honorific title of "The Nation's Girl Group" in their home country.

<span class="mw-page-title-main">V Live</span> South Korean live video streaming service

V Live, sometimes referred to as V App, was a South Korean live video streaming service that allowed celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows and award shows on the internet. The service was available for streaming via web browsers on Windows, macOS, and Linux, as well as apps on iOS and Android devices. The company was launched by Naver Corporation in late August 2015, and transferred to Weverse Company on March 2, 2022. It was shut down after merging with Weverse on December 31, 2022.

<span class="mw-page-title-main">SuperM</span> South Korean boy band

SuperM is a South Korean supergroup formed in 2019 by SM Entertainment and Capitol Music Group. The group consists of seven members from four SM Entertainment boy bands: Taemin from Shinee, Baekhyun and Kai from Exo, Taeyong and Mark from NCT 127, Ten from WayV, and Lucas, who is a former NCT and WayV member. The group debuted on October 4, 2019, with their self-titled EP, which entered the US Billboard 200 at number one, making SuperM the first Asian artist in history to top the chart with a debut release. Their debut single, "Jopping", was among Billboard's Critics' Picks for the "25 Best K-pop Songs" of 2019.

<span class="mw-page-title-main">Super Show 8: Infinite Time</span> 2019–20 concert tour by Super Junior

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<span class="mw-page-title-main">Aespa</span> South Korean girl group

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<span class="mw-page-title-main">SM Town Live 2022: SMCU Express at Kwangya</span> 2022 online live concert by SM Entertainment artists

SM Town Live 2022: SMCU Express at Kwangya was an online live concert held on January 1, 2022, by SM Entertainment. Similar to the 2021-new-year online concert SMTOWN Live "Culture Humanity", the concert was broadcast free of charge online through various streaming platforms and selected broadcasting network in selected countries.

SM Town Live 2022: SMCU Express is a concert tour by SM Town. The tour commenced with one show in Suwon, South Korea, and then continued with three shows in Tokyo, Japan. The concert is SM Town's first in-person concert in almost three years since SM Town Live 2019 in Tokyo (2019), and the first South Korea concert in five years since SM Town Live World Tour VI (2017–2018).

References

  1. 1 2 3 4 5 "SuperM Promises to Perform Unreleased Songs During Augmented Reality Live Stream Concert". Billboard. April 24, 2020. Archived from the original on April 29, 2020. Retrieved April 30, 2020.
  2. 1 2 3 4 5 6 7 8 9 Chan, Tim (April 25, 2020). "SuperM Set Unprecedented Live Streaming Concert to Give Back to Fans". Rolling Stone . Archived from the original on April 30, 2020. Retrieved April 30, 2020.
  3. 1 2 3 4 5 6 Herman, Tamar. "SuperM's Virtual K-Pop Concert Sees Major Earnings". Forbes . Archived from the original on May 2, 2020. Retrieved April 30, 2020.
  4. 1 2 3 4 "K-pop stars look to online platforms to fill gap left by canceled performances". The Hankyoreh (english.hani.co.kr). Archived from the original on September 12, 2020. Retrieved April 30, 2020.
  5. ↑ "SM, 세계 최초 온라인 전용 콘서트 26일 첫 선..콘서트의 새로운 미래". Naver News . Retrieved April 30, 2020.
  6. 1 2 3 4 5 Herman, Tamar. "'Beyond Live' K-Pop Concert Streaming Service Launches With SuperM, WayV, NCT Dream And NCT 127". Forbes . Archived from the original on May 9, 2020. Retrieved April 30, 2020.
  7. 1 2 Kwak, Kristine (April 26, 2020). "Love Beyond Live: SuperM Livestream Concert From Seoul Is a Win for Fans, Despite Technical Issues". Variety . Archived from the original on October 20, 2020. Retrieved April 30, 2020.
  8. ↑ "Beyond Live: K-pop band SuperM sell 75,000 virtual tickets". IQ . April 27, 2020. Archived from the original on May 3, 2020. Retrieved April 30, 2020.
  9. ↑ "SM Entertainment, JYP Entertainment to launch joint online concert company | Yonhap News Agency". August 5, 2020. Archived from the original on October 30, 2020. Retrieved December 28, 2020.
  10. ↑ Beyond Live : A new era of live concert begins, archived from the original on December 4, 2020, retrieved April 30, 2020– via YouTube
  11. ↑ "K-pop boy band SuperM announces a new album on the way". The National. April 28, 2020. Archived from the original on May 1, 2020. Retrieved April 30, 2020.
  12. ↑ Smith, Sophie (April 24, 2020). "SuperM Will Debut New Songs In Cutting-Edge Broadcast". uDiscover. Archived from the original on January 16, 2021. Retrieved April 30, 2020.
  13. ↑ "SuperM, 신개념 온라인 콘서트 '비욘드 라이브' 첫 주자..26일 V라이브 생중계[공식]". Naver News . Retrieved April 30, 2020.
  14. 1 2 "K-pop boy band SuperM thrills fans as it performs concert online during coronavirus pandemic". ABC News . Archived from the original on January 31, 2021. Retrieved April 30, 2020.
  15. ↑ "K-pop Innovates with Online Concerts Amidst Coronavirus Woes". April 28, 2020. Archived from the original on April 29, 2020. Retrieved April 30, 2020.
  16. ↑ "SM and JYP join hands to lead global online concert brand growth!". SM Entertainment . August 4, 2020. Archived from the original on February 6, 2021. Retrieved August 6, 2020.
  17. ↑ Yoon, So-Yeon (August 4, 2020). "SM Entertainment, JYP Entertainment join forces for Beyond LIVE Corporation". Korea JoongAng Daily . Archived from the original on August 4, 2020. Retrieved August 6, 2020.
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