Min Hee-jin

Last updated

Min Hee-jin
Min Hee-Jin.jpg
Min in 2024
Born1979 (age 44–45)
Seoul, South Korea
Other namesMHJ
Education Seoul Women's University
Occupations
  • Art director
  • graphic designer
Years active2002–present
Korean name
Hangul
민희진
Revised Romanization Min Hui-jin
McCune–Reischauer Min Hŭichin

Min Hee-jin (Korean : 민희진) is a South Korean art director and graphic designer. She is the current CEO of ADOR, a subsidiary of entertainment company Hybe Corporation, where she previously served as chief brand officer. She was formerly a creative director at SM Entertainment, where she was responsible for the branding of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.

Contents

Early life

Min was born in 1979. She attended Seoul Women's University, where she received a degree in visual design. [1]

Career

2002–2018: SM Entertainment

Min joined SM Entertainment in 2002 as a graphic designer. She was later promoted to creative director and led the visual branding of groups such as Girls' Generation, Shinee, f(x), Exo and Red Velvet. [2] Her role involved overseeing the planning and production of album artwork, costumes and music videos, as well as building the artist's brand identity through non-visual means. For instance, she created an exhibition to commemorate the release of f(x)'s 4 Walls album (2015), and engaged fans in a deductive game titled "Pathcode" as part of promotions for Exo's 2015 album Exodus . [3] During her tenure at SM, she received attention for her innovative, experimental approach to art direction, which differed from the formulaic style used by first-generation K-pop idols. [4] Min is credited with shifting the visual direction of the K-pop industry to become more concept-driven, [5] [6] and is particularly noted for her work on f(x)'s 2013 album Pink Tape . [7] She joined SM's board of directors in 2017, [2] but left the company at the end of 2018 due to burnout. [1] [8]

2019–present: Hybe Corporation

Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding. [2] , including the design of the new logo and the new work space in Yongsan. [9] [10] [11] She was appointed CEO of Hybe's new subsidiary ADOR (All Doors One Room) in November 2021. Min shared in a statement, "Our label won't hesitate to accept new challenges and strive to create artist IP and content containing ADOR's unique philosophy." [12] The label unveiled its first girl group NewJeans in July 2022, [13] with Min leading their creative direction and development. [12] They released their debut self-titled extended play on August 1. [13] In 2023, Min was awarded the Seoul City Culture Award by the Seoul Metropolitan Government for her work with NewJeans. [14]

Controversies

Sexualization of minors

Min has been accused by online users of drawing inspirations for the groups she manages from sexually charged media that involve minors. Min was seen sharing pictures of her apartment on Instagram which showcased images that refer to the 1974 film I'll Take Her Like a Father , among others. Min has also been accused of allowing revealing clothes that mimic those of school girls for f(x) and sexual innuendos on the lyrics of the track "Cookie" for NewJeans. In response, ADOR announced they have taken legal action against the allegations. [15] [16] [17] [18]

Dispute with Hybe

On April 22, 2024, Hybe Corporation started an internal audit on Min Hee-Jin and other ADOR executives for allegedly attempting to seize full control of the subsidiary company and publicly called for Min's resignation as the CEO. [19] [20] In response, Min issued a public statement refuting the allegations and accused Hybe of mismanagement, claiming that it would have been impossible for her to seize control of ADOR since Hybe owns 80% of the shares. [21] Min claimed that she was asked to resign because of her complaints towards the artistic direction of the newly formed group Illit, who debuted in March 2024 under the subsidiary label Belift Lab. She blamed Hybe chairman Bang Si-hyuk, who oversaw the production of Illit debut, for failing to address the alleged creative similarities of NewJeans and Illit. [22] Following the dispute Hybe Corporation's share value fell, loosing a total of 12.17% in the month of April. [23] On May 22, Illit label, Belift Lab, filed a complaint to authorities against Min for defamation regarding her copycat accusations. [24]

On April 24 and 25, Hybe team released more evidence to support their claims, including KakaoTalk chats between Min and ADOR's vice CEO where the latter listed various methods for them to take full control of NewJeans activities, ranging from the intervention of foreign investors that could buy Hybe's shares to forming a new unit with NewJeans members. [25] [26] On the same day, Hybe filed a complaint to authorities against Min Hee-jin for breach of trust. [27] Min addressed the allegations raised against her on April 25, 2024, at an emergency press conference, accompanied by her two lawyers. She stated that there was no concrete plan to leave Hybe and that tensions with Hybe top executives started when another group managed by a Hybe subsidiary, Le Sserafim, was pushed to debut before NewJeans and then continued regarding Min's contract. [28] Following the press conference Min gathered korean public support for her desire to be heard by Hybe, while being criticized for mentioning other groups. [29]

In May 7, Min filed an injunction against Hybe to prevent the company from exercising its voting rights at the next shareholders' meeting, where she would have likely be removed as CEO of ADOR. [30] [31] On May 17, the hearing for Min's injuction begun, and the members of NewJeans, who "have been known to have a close relationship with Min" [32] , filed a petition with the Seoul Central District Court to prevent the dismissal of Min from ADOR. [33] [34] That same day, Min's KakaoTalk chats were leaked, showing Min allegedly making disparaging remarks about NewJeans as well as their fans with a colleague. [35] [36] On May 19 NewJeans parents submitted their own petition to the court in Min's favor. [37] On May 30, the court upheld the injunction filed by Min, disallowing Hybe from exercising its voting rights to dismiss her as CEO, [38] stating that there was no actual implementation stage to gain full control of ADOR. [39] During the shareholders' meeting on May 31, two ADOR executives close to Min and not protected by the injunction were dismissed from their functions and replaced by Hybe, [40] while still being able to work for ADOR. [41]

Awards and nominations

Name of the award ceremony, year presented, category, nominee(s) of the award, and the result of the nomination
Award ceremonyYearCategoryNominee/workResultRef.
Golden Disc Awards 2024 Producer AwardMin Hee-jinWon [42]
Korea Content Awards2023Presidential CommendationWon [43]
MAMA Awards 2016 Best Visual & Art DirectorWon [44]
2022 Breakout ProducerWon [45]

Listicles

Name of publisher, year listed, name of listicle, and placement
PublisherYearListiclePlacementRef.
Billboard 2023International Power PlayersPlaced [46]
Women in Music – MultisectorPlaced [47]

Related Research Articles

Hybe Co., Ltd. is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. It has multiple subsidiaries, including Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and ADOR, collectively known as Hybe Labels.

<span class="mw-page-title-main">Le Sserafim</span> South Korean girl group

Le Sserafim is a South Korean girl group formed by Source Music. The group consists of five members: Sakura, Kim Chae-won, Huh Yun-jin, Kazuha, and Hong Eun-chae. Originally a six-member group, Kim Ga-ram left on July 20, 2022, after the termination of her exclusive contract.

<span class="mw-page-title-main">NewJeans</span> South Korean girl group

NewJeans is a South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They are known for their girl next door image and musical stylings reminiscent of the 1990s and 2000s.

<i>New Jeans</i> (EP) 2022 EP by NewJeans

New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans. It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation. Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop, hip hop, and R&B and infuses elements of musical styles from the 1990s and 2000s decades. The songs "Attention", "Hype Boy", and "Cookie" were released as singles.

"Attention" is the debut single recorded by South Korean girl group NewJeans for their debut extended play (EP) New Jeans. It was released by ADOR as the first single from the EP on July 22, 2022.

"Hype Boy" is the second single by the South Korean idol girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released the song for download and streaming on July 23, 2022. The song was accompanied by four music videos, each featuring individual characters and their narratives.

"Cookie" is a song by South Korean girl group NewJeans. It was released as the third single from their debut self-titled extended play by ADOR on August 1, 2022.

<span class="mw-page-title-main">Danielle Marsh</span> Australian singer (born 2005)

Danielle June Marsh, known mononymously as Danielle (Korean: 다니엘), is a Korean-Australian singer. She began her career in the entertainment industry by making several appearances on television as a child, before debuting as a member of South Korean girl group NewJeans in 2022. The following year, Marsh ventured into acting, voicing Ariel in the Korean dub of the live-action adaptation of The Little Mermaid (1989).

<i>OMG</i> (single album) 2023 single album by NewJeans

OMG is the first single album by South Korean girl group NewJeans. It was released on January 2, 2023 by ADOR. It contains the lead single of the same name and "Ditto", which was released prior to the single album on December 19, 2022.

"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. The lyrics, written by Dimberg, Gigi, and NewJeans member Hanni, were inspired by high school dramas and explore themes of young love, dedication, and one-sided affection. It blends R&B, hip hop, and pop, featuring hip-hop percussion, trap rhythms, and a UK garage-inflected groove. The song includes plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion.

<span class="mw-page-title-main">Ditto (song)</span> 2022 single by NewJeans

"Ditto" is a song by the South Korean girl group NewJeans, released on December 19, 2022, by ADOR, a label of Hybe Corporation. The producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with the Black Skirts, Oohyo, and NewJeans' member Minji. With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. The lyrics are about reminiscing a platonic love.

<i>Get Up</i> (EP) 2023 EP by NewJeans

Get Up is the second EP by the South Korean girl group NewJeans, released on July 21, 2023 by ADOR. Park Jin-su, 250, Frankie Scoca, Catharina Stoltenberg, and Henriette Motzfeldt produced the EP, which consists of six tracks. Its production draws from R&B and dance styles such as UK garage, drum and bass, Baltimore and Jersey club, characterized by lively beats and synthesizers. Lyrically, the EP mainly revolves around feelings ensued from friendship and love.

<span class="mw-page-title-main">Super Shy</span> 2023 single by NewJeans

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References

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  44. ↑ Choi, Hyun-seok (December 2, 2016). MAMA 베스트 제작자상 방시혁·프로듀서상 블랙아이드필승 [MAMA Best Producer Award Bang Si-hyuk, Producer Award Black Eyed Pilseung]. Yonhap News Agency (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022– via Naver.
  45. ↑ Yoon, Ki-baek (November 30, 2022). "뉴진스 제작자' 민희진, 브레이크아웃 프로듀서상 [2022 MAMA AWARDS]" ['New Jeans Producer' Min Hee-jin, Breakout Producer Award [2022 MAMA AWARDS]]. Edaily (in Korean). Archived from the original on November 30, 2022. Retrieved November 30, 2022– via Naver.
  46. ↑ Duffy, Thom (April 25, 2023). "Billboard's 2023 International Power Players Revealed". Billboard . Archived from the original on September 20, 2023. Retrieved September 19, 2023.
  47. ↑ "Billboard Women in Music 2023 – Management, Legal, Finance, Business Management, Branding, and Multisector". Billboard . Archived from the original on June 1, 2023. Retrieved September 19, 2023.
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