New Jeans (EP)

Last updated

New Jeans
New Jeans (EP).jpg
Digital cover
EP by
ReleasedAugust 1, 2022 (2022-08-01)
Recorded2022
StudioHybe Studio (Yongsan, Seoul)
Genre
Length12:47
Language
  • Korean
  • English
Label ADOR
Producer
NewJeans chronology
New Jeans
(2022)
OMG
(2023)
Singles from New Jeans
  1. "Attention"
    Released: July 22, 2022
  2. "Hype Boy"
    Released: July 23, 2022
  3. "Cookie"
    Released: August 1, 2022

New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans. It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation. Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop, hip hop, and R&B and infuses elements of musical styles from the 1990s and 2000s decades. The songs "Attention", "Hype Boy", and "Cookie" were released as singles.

Contents

Music critics generally complimented the EP's musical styles and considered it a solid debut effort. Rolling Stone ranked it among the best albums of 2022 in their year-end list. In South Korea, New Jeans debuted at number one on the Circle Album Chart and has achieved a Million certification from the Korea Music Content Association. It additionally charted in Croatia, Germany, Hungary, and Japan.

Background and release

The lineup for NewJeans was reportedly finalized in March 2022 under ADOR (All Doors One Room), a subsidiary record label of Hybe Corporation. The group was created under the direction of Min Hee-jin, a former visual director at SM Entertainment at chief brand officer (CBO) at Hybe's predecessor, Big Hit Entertainment. [1] [2] On July 22, 2022, "Attention" and its music video were released without prior announcements regarding the group's lineup. [3] The single was followed by the announcement of their debut self-titled extended play (EP), which contains four tracks and two of which would be released as further singles. [4] [5]

Pre-orders for the EP opened on July 25. [5] "Hype Boy" was released as the second single on July 23, with a 50-second clip revealing the members and four additional music videos customized for each member being released on the same day. [6] Two days later, a music video for the track "Hurt" was released. [6] On August 1, the group released the final music video the third single, "Cookie", following the digital release of the EP on the same day. [5] The EP was distributed physically on August 8. [6] Min explained that having three singles for a four-track EP was because of how "confident" she was in the music and how "it's such a pity how it's the lead singles that get all the attention". [7]

Musical styles

New Jeans incorporates musical styles of the 1990s and 2000s decades, [8] predominantly pop and R&B. [9] [10] Kim Do-heon, a music critic writing for the Korean Dispatch, characterized the EP as a coalition of synth-pop and hip hop/R&B. [11] The songs are instrumented by mellow beats and atmospheric synthesizers. [9] "Attention" has a minimal 2000s R&B instrumentation with key changes between major and minor chords. [12] "Hype Boy" is an upbeat future bass song [13] with elements of 1990s R&B [14] and moombahton in its rhythms. [15] "Cookie" is a pop-R&B track with pulsing synthesizers, a fluttering bassline, and faint 808 kicks; [8] its bridge incorporates Jersey club elements. [10] The closing song, "Hurt", is a mellow R&B track backed by groovy drums. [8] [16]

Critical reception

Professional ratings
Review scores
SourceRating
IZM Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [17]
NME Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [18]

Carmen Chin of NME gave three out of five stars, stating that "with their musical ability and the label's bold artistic vision, NewJeans have managed to lay some solid groundwork for a bright future as trailblazers". [8] Joshua Minsoo Kim of Pitchfork wrote, "NewJeans' launch has been the most elaborate campaign in K-pop this year", stating that the EP is "a plush and stylish collection of '90s and '00s-indebted R&B production". [10] In December 2022, Rolling Stone ranked it as number 46 in their list of best 100 albums of 2022, describing the EP as "a unique sound and fresh visual component, leaning heavily into a Nineties pop aesthetic that suits this band well and guarantees replays". [19]

Year-end lists for New Jeans
PublicationListRankRef.
Billboard The 25 Best K-Pop Albums of 202215 [20]
EBS Top 100 Korean Albums (2004–2023)Included [21]
Idology The 20 Albums of the YearIncluded [22]
Rolling Stone The 100 Best Albums of 202246 [23]
Uproxx The Best K-pop Albums of 2022Included [24]

Awards and nominations

Awards and nominations for New Jeans
YearCeremonyAwardResultRef.
2022Asian Pop Music Awards [note 1] Best New Artist (Overseas)Nominated [26]
Melon Music Awards Album of the Year Nominated [27]
2023 Circle Chart Music Awards New Artist of the Year – PhysicalNominated [28]
Korean Music Awards Album of the YearNominated [29]
Best K-pop AlbumWon [30]

Commercial performance

On July 28, it was announced that pre-orders of New Jeans exceeded 444,000 copies, breaking the record for the highest number of stock pre-orders for any Korean girl group debut album in history. [31] After the release of New Jeans, all tracks immediately ranked high on major South Korean domestic music charts such as Melon, Genie, Bugs!, and Vibe. [32] On the first day of its release, the EP achieved 2.06 million streams on Spotify Korea, the most for any K-pop girl group that debuted in 2022. Singles "Attention" and "Hype Boy" placed in the top two of Korean Spotify's Daily Top Songs chart for two consecutive days, while "Cookie" ranked third on the second day of release. [33] [34] Overseas, the three singles managed to enter the real-time charts of Line Music, Japan's largest music site. [35] On the first day of release alone, New Jeans sold over 262,800 combined copies, breaking the record set by labelmate Le Sserafim's Fearless, which recorded 175,000 first-day album sales in May earlier same year. [36]

Promotion

Following the release of New Jeans, NewJeans held a live countdown on YouTube on the same day to introduce the extended play and communicate with their fans. [37] On August 4, they held their debut stage on Mnet's M Countdown, where they performed all three lead singles. [38] The promotions continued through Music Bank on August 5, where they performed "Attention", [39] and Inkigayo on August 7, where the quintet performed "Attention" and "Cookie". A pop-up store on The Hyundai, Seoul to commemorate the release of New Jeans is scheduled to open from August 11 to 31 and sell official merchandise of New Jeans and ADOR. [40]

Track listing

Track listing for New Jeans
No.TitleLyricsMusicArrangementLength
1."Attention"
  • 250
  • Duckbay
2503:00
2."Hype Boy"
  • 250
  • Ylva Dimberg
2502:59
3."Cookie"
  • Gigi
  • Ylva Dimberg
Park Jin-su 3:55
4."Hurt"
  • Gigi
  • Amanda Lundstedt
  • 250
  • Amanda Lundstedt
2502:57
Total length:12:52

Charts

Certifications

Certifications for New Jeans
RegionCertification Certified units/sales
South Korea (KMCA) [56] Million993,562 [57]
South Korea (KMCA) [58]
Weverse Album
Platinum445,610 [59]

Release history

Release history for New Jeans
RegionDateFormatLabelRef.
VariousAugust 1, 2022ADOR [60]
August 8, 2022 CD [61]
United StatesMarch 23, 2023
[62]

Notes

  1. Hosted by the Hong Kong Asia Pacific International Group and Sunway Records, the Asian Pop Music Awards bases its winners on the "Asian Pop Music Chart" which opened in September 2019. [25]

Related Research Articles

Hybe Co., Ltd. is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. It has multiple subsidiaries, including Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and ADOR, collectively known as Hybe Labels.

<span class="mw-page-title-main">Le Sserafim</span> South Korean girl group

Le Sserafim is a South Korean girl group formed by Source Music. The group consists of five members: Sakura, Kim Chae-won, Huh Yun-jin, Kazuha, and Hong Eun-chae. Originally a six-member group, Kim Ga-ram left on July 20, 2022, after the termination of her exclusive contract.

<i>Fearless</i> (Le Sserafim EP) 2022 EP by Le Sserafim

Fearless is the debut extended play by South Korean girl group Le Sserafim. It was released by Source Music on May 2, 2022, and contains five tracks, including the lead single of the same name. Fearless is the group's only release to include Kim Ga-ram, who was removed from the lineup on July 20, 2022.

<span class="mw-page-title-main">NewJeans</span> South Korean girl group

NewJeans is a South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They are known for their girl next door image and musical stylings reminiscent of the 1990s and 2000s.

<span class="mw-page-title-main">Min Hee-jin</span> South Korean art director (born 1979)

Min Hee-jin (Korean: 민희진) is a South Korean art director and graphic designer. She is the current CEO of ADOR, a subsidiary of entertainment company Hybe Corporation, where she previously served as chief brand officer. She was formerly a creative director at SM Entertainment, where she was responsible for the branding of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.

<span class="mw-page-title-main">Forever 1 (song)</span> 2022 single by Girls Generation

"Forever 1" is a song recorded by South Korean girl group Girls' Generation for their seventh studio album of the same name. It was released as the album's lead single by SM Entertainment on August 5, 2022.

"Attention" is the debut single recorded by South Korean girl group NewJeans for their debut extended play (EP) New Jeans. It was released by ADOR as the first single from the EP on July 22, 2022.

"Hype Boy" is the second single by the South Korean idol girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released the song for download and streaming on July 23, 2022. The song was accompanied by four music videos, each featuring individual characters and their narratives.

"Cookie" is a song by South Korean girl group NewJeans. It was released as the third single from their debut self-titled extended play by ADOR on August 1, 2022.

<span class="mw-page-title-main">Danielle Marsh</span> Korean-Australian singer (born 2005)

Danielle June Marsh, known mononymously as Danielle (Korean: 다니엘), is a Korean-Australian singer. She began her career in the entertainment industry by making several appearances on television as a child, before debuting as a member of South Korean girl group NewJeans in 2022. The following year, Marsh ventured into acting, voicing Ariel in the Korean dub of the live-action adaptation of The Little Mermaid (1989).

<span class="mw-page-title-main">NewJeans videography</span>

South Korean girl group NewJeans have appeared in 19 music videos and several commercials over the course of their career. Their first music video, "Attention", was surprise-released on July 22, 2022, through YouTube. To promote their first extended play (EP) New Jeans (2022), they released music videos for all the tracks — "Attention", "Hype Boy", Cookie" and "Hurt". Three music videos for the songs "Ditto" and "OMG" accompanied their next release, the single album OMG (2023). In 2023, they released music videos for all the tracks — "New Jeans", "Super Shy", "Cool with You", "ETA", "Get Up" and "ASAP" — of their second EP Get Up (2023).

<i>OMG</i> (single album) 2023 single album by NewJeans

OMG is the first single album by South Korean girl group NewJeans. It was released on January 2, 2023 by ADOR. It contains the lead single of the same name and "Ditto", which was released prior to the single album on December 19, 2022.

"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood.

<span class="mw-page-title-main">Ditto (song)</span> 2022 single by NewJeans

"Ditto" is a song by the South Korean girl group NewJeans, released on December 19, 2022, by ADOR, a label of Hybe Corporation. The producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with the Black Skirts, Oohyo, and NewJeans' member Minji. With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. The lyrics are about reminiscing a platonic love.

<i>Get Up</i> (EP) 2023 EP by NewJeans

Get Up is the second EP by the South Korean girl group NewJeans, released on July 21, 2023 by ADOR. Park Jin-su, 250, Frankie Scoca, Catharina Stoltenberg, and Henriette Motzfeldt produced the EP, which consists of six tracks. Its production draws from R&B and dance styles such as UK garage, drum and bass, Baltimore and Jersey club, characterized by lively beats and synthesizers. Lyrically, the EP mainly revolves around feelings ensued from friendship and love.

"Super Shy" is a song by the South Korean girl group NewJeans from their second extended play (EP), Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023. In the United States, Interscope Records released "Super Shy" to contemporary hit radio on August 15, 2023. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, "Super Shy" is an incorporation of liquid drum and bass, bubblegum, and Jersey club using a club-inflected bass drum pattern. The lyrics are about the nervousness of confessing to a first love. Directed by Shin Hee-won, the music video features NewJeans flash mobbing in Lisbon, Portugal.

"New Jeans" is a song by South Korean girl group NewJeans, taken from their second extended play (EP), Get Up (2023). ADOR, an independent division of Hybe, released the track for digital download and streaming as a B-side to the single "Super Shy" on July 7, 2023.

<span class="mw-page-title-main">How Sweet</span> 2024 song by NewJeans

"How Sweet" is a song by South Korean girl group NewJeans. It was released by ADOR as a CD single on May 24, 2024, along with the B-side track "Bubble Gum". NewJeans began promoting the single in April 2024, by releasing the music video for "Bubble Gum" on YouTube, having the song's Japanese version be featured in advertisements and television programs in Japan, and appearing on music shows and variety shows in South Korea.

"Supernatural" is a song by South Korean girl group NewJeans. ADOR will release it as a CD single on June 21, 2024, along with the B-side track "Right Now". Produced by 250, "Supernatural" samples the 2009 track "Back of My Mind" by Manami and songwriter Pharrell. "Supernatural and "Right Now" will be NewJeans's first releases in Japanese, marking their debut in the Japanese music market. NewJeans began promoting in the country in April 2024, by announcing a fan meeting, opening pop-up stores in partnership with Kao and Shibuya109, having "Right Now" be featured in advertisements ahead of the official release, and teasing collaborations with Japanese artists Takashi Murakami and Hiroshi Fujiwara.

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