Attention (NewJeans song)

Last updated

"Attention"
Single by NewJeans
from the EP New Jeans
ReleasedJuly 22, 2022 (2022-07-22)
Genre
Length3:00
Label ADOR
Composer(s)
Lyricist(s)
Producer(s) 250
NewJeans singles chronology
"Attention"
(2022)
"Hype Boy"
(2022)
Music video
"Attention" on YouTube

"Attention" is the debut single recorded by South Korean girl group NewJeans for their debut extended play (EP) New Jeans . It was released by ADOR as the first single from the EP on July 22, 2022.

Contents

Background and release

On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept. [1] [2] [3] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play (EP), which was confirmed to contain four tracks, including two additional singles. [4]

Composition

With a length of two minutes and 58 seconds, [5] "Attention" was described as having "a groovy je ne sais quoi highlighted by a bustling beat" and "key changes that jump between major and minor which keeps its early 2000s R&B-influenced instrumentation minimal". [6] NewJeans member Danielle participated in writing lyrics for the track. [7]

Critical reception

Professional ratings
Review scores
SourceRating
IZM Star full.svgStar full.svgStar full.svgStar half.svgStar empty.svg [8]

Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways". [8]

"Attention" on select listicles
PublicationListRankRef.
Billboard The 25 Best K-Pop Songs of 20226 [9]
CNN Philippines CNN Philippines' 25 Favorite K-pop Songs of 2022No order [10]
Cosmopolitan The 15 Best K-Pop Songs of 20226 [11]
Dazed The best K-pop tracks of 20227 [12]
IZM 10 Best Songs of 2022No order [13]
Music Y Best Songs of 20221 [14]
NME The 25 best K-pop songs of 20227 [15]
Teen Vogue The 79 Best K-Pop Songs of 2022No order [16]
21 Best K-Pop Music Videos of 2022 [17]
YouTube Korea Top 10 Most Popular YouTube Videos in 20222 [18]

Accolades

Awards and nominations for "Attention"
YearCeremonyAwardResultRef.
2022 MAMA Awards Song of the Year Nominated [19]
Best Dance Performance Female Group Nominated
2023 Circle Chart Music Awards New Artist of the Year – DigitalWon [20]
Artist of the Year – Global Digital Music (August)Nominated [21]
Golden Disc Awards Digital BonsangWon [22]
Digital DaesangNominated
Korean Music Awards Song of the YearNominated [23]
Best K-pop SongWon
Music program awards for "Attention"
ProgramDateRef.
M Countdown August 18, 2022 [24]
Music Bank August 19, 2022 [25]
Show! Music Core August 20, 2022 [26]
Inkigayo August 21, 2022 [27]
August 28, 2022 [28]
Melon Popularity Award
AwardDate (2022)Ref.
Weekly Popularity AwardAugust 22 [29]

Commercial performance

"Attention" debuted at number one and number two on the Billboard 's South Korea Songs and on the Circle Digital Chart, respectively. [30] [31] It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20. [30] Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022. [32] On the Global 200 the song peaked at 54. [33] In Singapore and Vietnam the song debuted at eleven. [34] [35]

Credits and personnel

Credits adapted from the EP's photo book. [36]

Locations

Credits and personnel

Charts

Certifications

Certifications for "Attention"
RegionCertification Certified units/sales
Streaming
Japan (RIAJ) [49] Gold50,000,000
South Korea (KMCA) [50] Platinum100,000,000

Streaming-only figures based on certification alone.

Release history

Release history for "Attention"
RegionDateFormatLabel
VariousJuly 22, 2022ADOR

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