Super Shy

Last updated

"Super Shy"
NewJeans - Super Shy.png
Promotional graphics
Single by NewJeans
from the EP Get Up
Language
  • English
  • Korean
B-side "New Jeans"
ReleasedJuly 7, 2023 (2023-07-07)
Genre
Length2:34
Label ADOR
Composer(s)
Lyricist(s)
Producer(s) Frankie Scoca
NewJeans singles chronology
"OMG"
(2023)		"Super Shy"
(2023)		"Cool with You"
(2023)
Music video
"Super Shy" on YouTube

"Super Shy" is a song by the South Korean girl group NewJeans from their second extended play Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023. In the United States, Interscope Records released it to contemporary hit radio on August 15, 2023. It is an incorporation of liquid drum and bass, bubblegum, and Jersey club using a club-inflected bass drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about the nervousness of confessing to a first love.

Contents

Music critics lauded "Super Shy" for what they deemed a refreshing and catchy production. Many publications including NME , The Guardian , Pitchfork, and Rolling Stone ranked the song in their 2023 year-end lists. The single was NewJeans' third number-one hit on the South Korean Circle Digital Chart, where it spent eight weeks at number one. It also reached number one on the Singaporean chart and on Billboard's Hits of the World charts for Hong Kong, Malaysia, and Taiwan. Elsewhere, it became the group's best-charting song on the Billboard Global 200 peaking at number two and on charts of several countries including the United Kingdom and the US Billboard Hot 100.

Directed by Shin Hee-won, the music video features NewJeans flash mobbing in Lisbon, Portugal. The choreography, by Black.Q and Eunju Kim, showcases the members performing waacking and accessible moves, with NewJeans dressed in youthful outfits and featuring Wes Anderson-inspired visuals. To promote the single, they appeared on various South Korean music programs, resulting in six first-place music program awards, including a triple crown on Inkigayo .

Background and release

Following the release of their first single album, OMG , in January 2023, ADOR CEO Min Hee-jin first revealed in an interview with Cine21 that NewJeans was preparing a new album. [1] In April 2023, Min stated in an interview with Billboard that the group had finished recording in early April. [2] South Korean media outlets reported that the album would be released in July 2023, preceded by one of its B-side tracks set to be released on July 7. [3] In June 2023, ADOR announced that NewJeans would release their second extended play (EP), Get Up , on July 21 and revealed the release date for the lead single, "Super Shy", and one of the B-side tracks, "New Jeans". [4] In an interview with Rolling Stone , member Hanni described the upcoming tracks as "fresh", saying that the EP "definitely has a lot more variety to offer, in not just genre of music and dance style, but what we are striving to express and show to you". [5]

Two days before the release, ADOR posted a video teaser on YouTube Shorts featuring the instrumental version of the song in the background and showing NewJeans' official light stick, the hashtag "ImSuperShy", and the release date. [6] In an accompanying press release, they presented "Super Shy" as the perfect song for the summer. [6] "Super Shy" was released by ADOR for digital download and streaming on July 7, 2023. [7] [8] NewJeans promoted the song in partnership with YouTube Shorts through a dance challenge released under the hashtag "ImSuperShy". [8] For the campaign's design, YouTube won silver at the 2024 Clio Music Awards. [9] "Super Shy" was sent to US pop radio format by NewJeans' local distributor Interscope on August 15, 2023. [10]

Music and lyrics

"Super Shy" was composed by Erika de Casier, Kristine Bogan, and Frankie Scoca, who also handled the production. [7] [11] It is a liquid drum and bass and bubblegum Jersey club song that features a staccato kick drum pattern. [12] [11] The Guardian 's Ben Beaumont-Thomas said that the production "sits somewhere between liquid drum'n'bass, UK garage and Jersey club", [13] and Pitchfork 's Olivia Horn wrote that the drums evoked "a hiccuping heartbeat". [14] The lyrics of the song were written by de Casier and Bogan along with Gigi, Kim Dong-hyun, and NewJeans member Danielle. [7] NewJeans sing "I'm super shy, super shy / But wait a minute while I / Make you mine, make you mine / I'm trembling even now / You're on my mind / All the time / I wanna tell you but I'm / Super shy, super shy", wishing to muster the courage to confess to their first love, a recurring theme in their discography. [15]

Music video

Produced by Min, the music video for "Super Shy" was released on Hybe's YouTube channel in conjunction with the song. [16] It was directed by Shin Hee-won, [16] who had previously directed music videos for NewJeans' songs "Attention" and "Hurt". [17] [18] The musical-style video starts with Danielle riding a red bicycle through the streets of Lisbon, Portugal, to go meet the other members in a park. [19] [20] They notice that an exercise group is dancing to "Attention" and soon join them to perform "Super Shy", prompting flash mobs in squares, parks, streets, and markets among others. [21] [11] [22] Created by Black.Q and Eunju Kim, [23] the fast high-energy choreography was based on waacking and purposefully includes accessible moves. [8] [11] In the video, NewJeans are dressed in a youthful style, donning hairstyles like bleached blonde hair and bangs and wearing cheerleading uniforms and tennis skirts. [20] [24] David Renshaw of The Fader noted the influence of filmmaker Wes Anderson's visual style throughout the video. [25] Jaeden Pinder of Pitchfork named it the best music video choreography of the year. [23]

Reception

Professional ratings
Review scores
SourceRating
IZM Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [26]
The Singles Jukebox 7.6/10 [27]

"Super Shy" was met with critical acclaim from music critics. Kim Ho-hyeon wrote for IZM that "although it is simpler than a typical dance song filled with sound, it brings out a new kind of emotion optimized for short-form content by combining bright visual images with music in a stylish way". [26] "Super Shy" was named the best K-pop song of 2023 by Billboard and NME, and appeared within the top 10 on multiple other critic lists. Times of India' opined "the Song encapsulates the innovative spirit of K-pop in 2023, leaving an indomitable imprint on the musical landscape. [28]

"Super Shy" on select year-end critic lists
PublicationListRankRef.
Beats Per Minute Top 50 Songs of 202327 [29]
Billboard The 100 Best Songs of 202338 [30]
The 25 Best K-pop Songs of 20231 [31]
British GQ The Best Songs of 2023N/A [32]
Crack The Top 25 Tracks of the Year17 [33]
Consequence The 200 Best Songs of 202360 [34]
Dazed Top 50 Best K-pop Tracks of 202347 [35]
Exclaim! 25 Best Songs of 202321 [36]
The Fader The 100 Best Songs of 20231 [37]
Grammy 15 K-Pop Songs That Took 2023 By StormN/A [38]
The Guardian The 20 Best Songs of 20233 [13]
i-D The 100 Best Songs of 20232 [39]
NME The 25 Best K-pop Songs of 20231 [40]
The 50 Best Songs of 20232 [41]
NPR Best Songs of 2023N/A [42]
Pitchfork The 100 Best Songs of 20237 [14]
The Quietus Top 75 Tracks of 202336 [43]
Rolling Stone The 100 Best Songs of 20236 [44]
Stereogum 50 Favorite Songs of 20233 [45]
Vulture The 10 Best Songs of 202310 [46]

Commercial performance

"Super Shy" debuted at number 27 on South Korea's Circle Digital Chart in the issue dated July 2–8, 2023. [47] It rose to number one the following week, earning NewJeans their third number-one song in the country after "Attention" (2022) and "Ditto" (2022). [48] "Super Shy" debuted at number one on both Singapore's Top Streaming Chart and the Malaysia International chart. [49] [50] The song debuted at number one on the Billboard Hits of the World charts for Hong Kong and Taiwan, earning NewJeans their first and third number-one in the country, respectively. [51]

"Super Shy" became NewJeans best-performing song in the United Kingdom, debuting at number 59 on the UK Singles Chart in the issue dated July 14–20, 2023. [52] [53] In the United States, it debuted at number 66 on the Billboard Hot 100 in the chart issue dated July 22, 2023, with 9.2 million official US streams and 2,000 downloads sold, becoming their highest-charting song in the country. [54] A week later, the song peaked at number 64. [51] [55] The song debuted at number two on both the Billboard Global 200 and the Billboard Global Excl. US in the chart issue dated July 22, 2023, with 63 million streams and 6,000 downloads sold worldwide, becoming NewJeans' best-performing song on both charts and attaining their largest amount of one-week streams for a song, surpassing "Ditto"'s peak of 46.5 million one-week streams. [51] [56]

Live performances

NewJeans usually perform "Super Shy" accompanied by 20 backup dancers. They performed the song for the first time on South Korean music show Music Bank on July 14, 2023, along with "New Jeans". [57] They also performed both songs on Inkigayo on July 16, 2023. [58] NewJeans appeared on Music Bank to perform all three singles from Get Up on July 23, 2023, the day of the EP's release. [59]

Accolades

"Super Shy" won six first place music program awards, including a triple crown (or three wins) on Inkigayo . It received a nomination for Best Music – Fall at the 2023 The Fact Music Awards. [60] "Super Shy" won Artist of the Year – Global Streaming at the 13th Circle Chart Music Awards [61]

Awards and nominations for "Super Shy"
Award ceremonyYearCategoryResultRef.
Asian Pop Music Awards2023Song of the Year (Overseas)Nominated [62]
Top 20 Songs of the Year (Overseas)Won
Circle Chart Music Awards 2024 Artist of the Year – Global StreamingWon [63]
The Fact Music Awards 2023Best Music – FallNominated [60]
iHeartRadio Music Awards 2024 K-pop Song of the YearNominated [64]
Music program awards
ProgramDateRef.
M Countdown July 13, 2023 [65]
Show! Music Core July 22, 2023 [66]
Inkigayo July 23, 2023 [67]
August 20, 2023 [68]
August 27, 2023 [69]
Show Champion August 16, 2023 [70]

Track listing

  1. "New Jeans" – 1:48
  2. "Super Shy" – 2:34

Credits and personnel

Credits adapted from the EP's lyric book. [71]

Locations

Credits and personnel

Charts

Certifications

Certifications for "Super Shy"
RegionCertification Certified units/sales
Streaming
Japan (RIAJ) [95] Gold50,000,000†

† Streaming-only figures based on certification alone.

Release history

Release history for "Super Shy"
RegionDateFormatLabelRef.
VariousJuly 7, 2023ADOR [7]
United StatesAugust 15, 2023 Contemporary hit radio Interscope [10]

See also

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