Chips Deluxe

Last updated
Chips Deluxe
Chips deluxe logo.png
Chips-Deluxe-Rainbow.jpg
Product type Cookie
Owner Ferrero SpA
Produced by Keebler
Related brands Chips Ahoy!
Previous owners Kellogg Company
Website keebler.com/chipsdeluxe

Chips Deluxe is a brand of cookies made by the Keebler Company (a division of the Ferrara Candy Company, itself a subsidiary of Ferrero SpA) and distributed in the United States. [1]

Contents

Varieties

Originally released as a chocolate chip cookies, the Chips Deluxe have evolved to other variations, also featuring M&M's multicolored chocolate candies.

See also

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food (biscuit)

A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Chocolate chip cookie</span> Drop cookie featuring chocolate chips

A chocolate chip cookie is a drop cookie that features chocolate chips or chocolate morsels as its distinguishing ingredient. Chocolate chip cookies are claimed to have originated in the United States in 1938, when Ruth Graves Wakefield chopped up a Nestlé semi-sweet chocolate bar and added the chopped chocolate to a cookie recipe; however, historical recipes for grated or chopped chocolate cookies exist prior to 1938 by various other authors.

<span class="mw-page-title-main">Keebler Company</span> American cookie and former cracker manufacturer

The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.

<span class="mw-page-title-main">Ferrero SpA</span> Italian multinational food corporation

Ferrero International SpA, more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero SA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world.

<span class="mw-page-title-main">Reese's Pieces</span> Peanut butter candy

Reese's Pieces are a peanut butter candy manufactured by The Hershey Company; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The Reese company was founded by H.B. Reese. The H.B. Reese Candy Company was merged with The Hershey Company in 1963.

Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. The name was chosen by a popularity contest.

<span class="mw-page-title-main">Hershey's Kisses</span> Chocolate candy brand manufactured by the Hershey Company

Hershey's Kisses is a brand of chocolate first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. A narrow strip of paper, called a plume, sticks out from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products.

<span class="mw-page-title-main">100 Grand Bar</span> Brand of chocolate bar

100 Grand is a candy bar produced by the Ferrara Candy Company, a subsidiary of Ferrero. The candy bar was created in 1964 by Nestlé. It weighs 1.5 ounces (43 g) and includes chocolate, caramel and crisped rice. The bar contains 201 calories; it is low in cholesterol and sodium, but high in saturated fat and sugar. Its first slogan was "Tastes so good it's almost illegal!" Its current slogan is "That's Rich!"

<span class="mw-page-title-main">Orkla ASA</span> Norwegian consumer good conglomerate

Orkla ASA is a Norwegian conglomerate operating in Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminium solutions and financial investment sectors. Orkla ASA is listed on the Oslo Stock Exchange and its head office is in Oslo, Norway. As of 31 December 2021, Orkla had 21,423 employees. The Group's turnover in 2021 totalled NOK 50.4 billion.

<span class="mw-page-title-main">Chunky (candy bar)</span> Candy bar

Chunky is a candy bar with milk chocolate, raisins, and roasted peanuts — using a sectioned and truncated pyramid shape. Chunky is produced by Ferrara Candy Company, a division of Ferrero SpA.

<span class="mw-page-title-main">Mrs. Fields</span> American food company specializing in cookies

Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly-baked-on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt in the country. In addition, it operates a gifts and branded retail business, entering into many licensing arrangements. Its franchise systems include over 300 franchised and licensed locations throughout the United States and in 22 other countries. It also offers retail grocery products and a gifting catalog under the name of Mrs. Fields Gifts. It is headquartered in Broomfield, Colorado.

<span class="mw-page-title-main">Mint chocolate</span> Chocolate with mint flavoring

Mint chocolate is a popular type of chocolate, made by adding a mint flavoring, such as peppermint, spearmint, or crème de menthe, to chocolate. Mint chocolate can be found in a wide variety of confectionery items, such as candy, mints, cookies, mint chocolate chip ice cream, hot chocolate, and others. In addition, it is marketed in a non-edible format as cosmetics. Depending widely on the ingredients and the process used, mint chocolate can give off a very distinctive mint fragrance. The chocolate component can be milk chocolate, regular dark chocolate, or white chocolate; due to this, mint chocolate has no one specific flavor, and so each chocolate-plus-flavor combination can be unique.

<span class="mw-page-title-main">Famous Amos</span> Cookie company founded by Wally Amos

Famous Amos is a brand of cookies founded in Los Angeles in 1975 by Wally Amos, a former talent agent with William Morris Agency.

<span class="mw-page-title-main">Maryland Cookies</span> A type of cookie (biscuit) produced in the UK

Maryland Cookies are a brand name of cookie produced by Burton's Biscuit Company in the United Kingdom.

The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Cookie Dough Bites (candy)</span> American confectionery brand

Cookie Dough Bites is an American candy owned by Taste of Nature, Inc. With a cookie dough confectionery center, they are chocolate covered and most typically sold in theater-sized boxes. Although launched as a chocolate-chip cookie dough flavor, since their introduction, there have been a variety of flavors released. Originally launched in movie theaters in the US in 1997 they are now available in many areas of the world including Canada, the Caribbean, Mexico, UK, Europe/EU, several Middle Eastern countries, Australia and New Zealand

References

  1. "Chips Deluxe® Original". The Ferrero Group. 2021. Archived from the original (web) on May 12, 2021. Retrieved February 14, 2021.