Vienna Fingers

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Close up of a Vienna Finger Viennafingers2.JPG
Close up of a Vienna Finger

Vienna Fingers is an American brand of cookie made by the Keebler Company, a division of Ferrara. They consist of a sandwich of vanilla flavored outer crust filled with vanilla cream flavored filling. Akin to an Oreo, the surface is textured and embossed with the product name, but Vienna Fingers have a round-ended 'finger' shape. They come in a red and yellow accented rectangular package with the words "Vienna Fingers" in white lettering. Nabisco's Cameo is similar.

Contents

History

Vienna Fingers were one of the products originally sold by Sunshine Biscuits. [1] The cookies first were marketed by Sunshine Biscuits in 1915 and trademarked as "Vienna Fingers Sandwich" in November 1947. [2] The popularity of the Vienna Fingers cookies was memorialized by American playwright and screenwriter Neil Simon in his 1965 play The Odd Couple , which was adapted into a 1968 comedy film. [3] In the play, Oscar Madison attempts to distract a depressed Felix Ungar with snack food: "How about vanilla wafers? Or Vienna fingers? I got everything." [4]

In January 1985, the product was renamed "Vienna Fingers". [5] At the Food Marketing Institute's 1994 Supermarket convention, both low-fat Hydrox cookies and reduced-fat Vienna Fingers were introduced by Sunshine Biscuits. [6] [7]

In late August 1994, Sunshine Biscuits donated over 21,000 Vienna Fingers and Hydrox cookies to a contingent of American troops from Fort Eustis Army Base. [8] The company's action was a follow up to a similar Sunshine shipment sent to troops during the 19901991 Gulf War and a soldier's scrawled response note on an Oreo box, "Please deploy cookies." In the company's words, "the donation of these cookie favorites will give the troops a taste of home and make their time away from their families a little more pleasant." [8] The Vienna Fingers and Hydrox cookies were brought with the troops to the refugee-filled border area between Rwanda and Zaire. [8]

When Keebler purchased Sunshine Biscuits in 1996, it retained the product as part of its line. [9] At the time of Keebler's acquisition, Vienna Fingers brought in $50 million in sales annually. [10] Following the acquisition of the product line by Keebler, a lemon filling version of the cookie was introduced. [10]

Related Research Articles

Cookie Small, flat and sweetened baked food (biscuit)

A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts, etc.

Oreo Chocolate cookie with creme filling

Oreo is a brand of creme-filled sandwich cookie consisting of two wafers with a sweet crème filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

Nabisco American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

Girl Scout Cookies Cookies sold by the Girl Scout Organization

Girl Scout Cookies are cookies sold by Girl Scouts in the United States to raise funds to support Girl Scout councils and individual troops. The cookies are widely popular and are commonly sold by going door to door, online, through school- or town-wide fundraisers, or at "cookie booths" commonly set up at storefronts. The program is intended to both raise money and improve the financial literacy of girls. During an average selling season, more than one million girls sell over 200 million packages of cookies and raise over $800 million. The first known sale of cookies by Girl Scouts was in 1917. Cookie sales are organized by 112 regional Girl Scout councils who select one of two national bakeries to buy cookies from.

Twix Chocolate Cookie bar

Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two or four bars in a wrapper. The new slogan for Twix is "Try both. Pick a side." Miniature and other variations of Twix bars are also available.

Wafer Thin type of biscuit

A wafer is a crisp, often sweet, very thin, flat, light and dry cookie, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They frequently have a waffle surface pattern but may also be patterned with insignia of the food's manufacturer or may be patternless. Some chocolate bars, such as Kit Kat and Coffee Crisp, are wafers with chocolate in and around them.

Ice cream sandwich Frozen dessert typically composed of ice cream between two biscuits

An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, skins, wafers, or cookies. The ingredients are different around the world, with Ireland and Israel using wafers, and North America using chocolate cookies.

Keebler Company American cookie and former cracker manufacturer

The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA. The cracker lines are now marketed under the Kellogg's or Sunshine names. The Keebler slogans are "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle. The Kellogg Company sold Keebler to the Italian-owned Ferrero SpA in 2019.

Sunshine Biscuits American baker of cookies, crackers, and cereals

Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company was an independent American baker of cookies, crackers, and cereals. The company, whose brand still appears today on a few products, was purchased by Keebler Company in 1996, which was subsequently purchased by Kellogg Company in 2000. Around that time, Sunshine Biscuits was headquartered in Elmhurst, Illinois, the same town in which Keebler was located until 2001.

Nilla Brand name cookie

Nilla is a brand name owned by Nabisco that is most closely associated with its line of vanilla-flavored, wafer-style cookies. The name is a shortened version of vanilla, the flavor profile common to all Nilla-branded products. Originally sold as Nabisco Vanilla Wafers, the product's name was changed in 1967 to the abbreviated form Nilla Wafer.

Milano (cookie) Cookie manufactured by Pepperidge Farm

The Milano cookie is a trademarked cookie manufactured by Pepperidge Farm as part of its series of "European" cookies. Each cookie consists of a thin layer of chocolate sandwiched between two biscuit cookies.

Hydrox Brand of sandwich cookies

Hydrox is the brand name for a cream-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's. In September 2015, the product was reintroduced by Leaf Brands.

Pirouline US brand of rolled sweet wafer cookie

Pirouline is a brand of creme-filled rolled wafer cookie sold in the United States by the DeBeukelaer Corporation.

Newman-Os A type of sandwich cookie

Newman-O's are a type of cream-filled sandwich cookie made and distributed by Newman's Own and come in many flavors such as original, hint-o-mint, chocolate crème, peanut butter, and vanilla. They are one of many sandwich cookie replicas of Oreo cookies, which themselves are a replica of Hydrox.

Quadratini Wafer biscuits

Quadratini is an Italian brand of cube wafer biscuits with layered sheets. It is produced by the company Loacker, a business founded in 1925 in South Tyrol, Italy by Alfons Loacker.

Sandwich cookie Cookies kept by two thin cookies or biscuits with filling in between

A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two thin cookies or medium cookies with a filling between them. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam, peanut butter, lemon curd, or ice cream.

Prince de LU

Prince de LU (Prince) is a biscuit brand made by the enterprise Mondelez International.

Domino (cookie) Finnish cookie brand

Domino is a brand of cookies manufactured by the Finnish food company Fazer. Domino cookies consist of three layers, of which the upper and lower layer are made from cocoa-flavoured biscuit and the middle one is a soft vanilla-flavoured creme filling.

References

  1. "Della Femina Adds Sunshine". New York Times . July 29, 1982. p. D13. Retrieved 29 October 2008. Sunshine is a subsidiary of American Brands Inc., and its best known munchies include Hydrox, Chip-A-Roos, Vienna Fingers, Cheez-It, Hi-Ho and Wheat Wafers.
  2. See the U.S. Trademark for Vienna Fingers Sandwich
  3. Simon, Neil (1966). The Odd Couple: A Comedy in Three Acts . Samuel French Inc. pp.  30. ISBN   0-573-61331-1 . Retrieved 29 October 2008. Vienna Fingers simon.
  4. Simon, Neil (11 March 1966). The odd couple . Random House. Retrieved 11 March 2019 via Internet Archive. Vienna fingers.
  5. See the U.S. Trademark for Vienna Fingers .
  6. Gubbins, Teresa (May 18, 1994). "Food and games at the supermarket show". The Dallas Morning News . p. 2F. Retrieved 29 October 2008.
  7. "Cengage Learning". Cengage.com. Retrieved 11 March 2019.
  8. 1 2 3 Piore, Adam (September 16, 1994). "Please Deploy Cookies - Sunshine Sends Them To Soldiers". The Record (Bergen County) . p. D1. Archived from the original on October 25, 2012. Retrieved 29 October 2008.
  9. "Search The Kansas City Star Archive". Nl.newsbank.com. Retrieved 11 March 2019.
  10. 1 2 "FindArticles.com - CBSi". Findarticles.com. Retrieved 11 March 2019.