 | This article needs additional citations for verification .(April 2008) |
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| Product type | Chewing gum |
|---|---|
| Owner | Wrigley Company |
| Country | United States |
| Introduced | 1914 |
| Related brands | Juicy Fruit Wrigley's Spearmint |
| Website | Mars Wrigley |
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, [1] and has had variable market share since then.[ citation needed ]
As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons.
The first set of women to portray the Doublemint Twins, were sisters Marie and Mildred Maier of Silverhill, Alabama. [2] [3] [4]
New Doublemint Twins were heard on the radio at WBBM-AM. Jane and Joan Boyd were regular performers as the Doublemint Twins on "The Music Wagon," a program on WBBM from 1957 until 1963. This program was hosted by Mal Bellairs whose notes indicate the understanding that the Boyds were the first Doublemint Twins.
| External audio | |
|---|---|
| Boyd Twins | |
 The Music Wagon January 30, 1959, from Mal Bellairs family website. |
The first Doublemint Twins to appear on television came along in 1959. The role belonged to 21-year-old twins Jayne and Joan Knoerzer (professionally using their mother's maiden name, Boyd) of Hammond, Indiana, who appeared in advertisements for Doublemint until 1963 when Joan became pregnant. [5] The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni?"), Patricia and Priscilla aka (Cybil or "Cyb") Barnstable, Denise and Dian Gallup, [6] Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry in the early 90s (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister ), Heidi and Alissa Kramer, figure skaters Pamela and Jeremy Green, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married... with Children 's Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble , in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy [7] due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs . [8]
In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law. [9]
The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, in 2003 Wrigley's replaced some of the sugar with artificial sweeteners aspartame and acesulfame potassium.[ citation needed ]
Sugar, gum base, dextrose, corn syrup, natural and artificial flavors; less than 2% of glycerol, aspartame, gum arabic, soy lecithin, acesulfame K, color (titanium dioxide, blue 1 lake, beta-carotene), BHT [10]
R&B singer Chris Brown performed a modified version of "Forever" in a 2008 commercial for Doublemint, which introduced a thinner Plen-T-Pack package. [11]
The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as part of the National League (NL) Central division. The club plays its home games at Wrigley Field, which is located on Chicago's North Side. The Cubs are one of two major league teams based in Chicago; the other, the Chicago White Sox, are a member of the American League (AL) Central division. The Cubs, first known as the White Stockings, were a founding member of the NL in 1876, becoming the Chicago Cubs in 1903.
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Wrigley Field is a stadium on the North Side of Chicago, Illinois. It is the ballpark of Major League Baseball's Chicago Cubs, one of the city's two MLB franchises. It first opened in 1914 as Weeghman Park for Charles Weeghman's Chicago Whales of the Federal League, which folded after the 1915 baseball season. The Cubs played their first home game at the park on April 20, 1916, defeating the Cincinnati Reds 7–6 in 11 innings. Chewing gum magnate William Wrigley Jr. of the Wrigley Company acquired the Cubs in 1921. It was named Cubs Park from 1920 to 1926, before being renamed Wrigley Field in 1927. The stadium currently seats 41,649 people and is the second stadium to be named Wrigley Field, as a Los Angeles ballpark with the same name opened in 1925.
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TGIF was an American prime time television programming block that has aired on ABC at various points since the late 1980s. The name comes from the initials of the popular phrase "Thank God It's Friday"; however, the stars of the lineup touted the initialism meaning "Thank Goodness It's Funny." In its various incarnations, the block mainly featured situation comedies aimed at a family audience, and served as a lead-in to the long-running newsmagazine 20/20.
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5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses and that it has 5 calories.
Peyton Roi List is an American actress. List began her career as a child model, modeling for tween magazines and companies, before transitioning to child actress. She made her acting debut with the film 27 Dresses (2008), and soon became recognized for playing Holly Hills in the Diary of a Wimpy Kid film series (2011–2012).
Melanie Barnett-Davis is a fictional character, portrayed by actress Tia Mowry, who appears in the American sitcom The Game, which aired on the CW Television Network and BET from 2006 to 2015. Introduced in a backdoor pilot on the sitcom Girlfriends as Joan Clayton's cousin, Melanie chooses to support her boyfriend Derwin Davis' career with the San Diego Sabres, a fictional National Football League (NFL) team, rather than attend medical school at Johns Hopkins University. The series focuses primarily on Melanie and Derwin's complicated relationship, with her fears of his infidelity at the center of many of the episodes' storylines. Mowry left the series in 2012 upon learning that her role would be reduced as a result of co-star Pooch Hall's decision to reduce his role on The Game to appear in the crime drama series Ray Donovan. Both actors reprised their roles in the series finale, in which Melanie gives birth to twins.
Gene Autry's Melody Ranch is a Western variety radio show in the United States. A 15-minute pilot show aired on December 31, 1939. The program ran from January 7, 1940 to August 1, 1943, and from September 23, 1945 to May 16, 1956. The show's entire run was broadcast over the CBS radio network, sponsored by Doublemint gum. The approximately two-year interruption resulted from Autry's enlistment in the United States Army to serve in World War II. Initially titled Doublemint's Melody Ranch, the show's name was changed to Gene Autry's Melody Ranch in early 1941. Episodes were 30 minutes long except for a 15-minute version that ran from September 23, 1945 to June 16, 1946. The theme song was "Back in the Saddle Again".