  | |
| Product type | Confectionery |
|---|---|
| Owner | Mars, Incorporated |
| Country | United Kingdom |
| Introduced | 1967 |
| Markets | Worldwide |
| Website | twix |
Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). [1] Twix are packaged with one (mini and snack sizes), two or four bars (king size) in a wrapper.
The product was first produced in the United Kingdom in 1967, [2] and it was introduced in the United States in 1979. [2] The name is a portmanteau of "twin sticks". [3] Twix was called Raider in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international brand name. [4] A Raider retro edition was temporarily sold in Germany in 2009, in the Netherlands and Belgium in 2015, and Switzerland in late 2023. [5]
Twix bars for the North American market are made in Cleveland, Tennessee, along with M&M's. [6] [7] For global markets like Europe and Africa are produced in Veghel, the Netherlands alongside Mars bars and other Mars, Incorporated chocolates.
In 2012, Twix launched the "Pick a Side" campaign. The advertising campaign introduced a rivalry between the two "sides" of the Twix bar. Each Twix bar was given its own distinct packaging, being labelled as either a "Right Twix" or a "Left Twix", although both sides are identical. [8] [9]
Ten years later, in 2022, a new campaign that replaced the previous one finally put this rivalry to rest by explicitly clarifying that both bars are identical. The new tagline reflecting this states, "Left or Right, a good decision either way."[ citation needed ]
The following flavours are available in the United States of America. [10]
Like many confectionery items, Twix has been accused of shrinkflation, where, instead of increasing the cost of a bar, Mars, Inc. has decreased the size. A bar in the 1970s was 60g but in the 2020s they are 50g. [11]
In an episode of Seinfeld entitled "The Dealership", a major plotline in the episode focuses on George Costanza's failed attempts to extract a Twix bar from a vending machine. Also, a recurring joke in the episode is that people confuse a Twix bar with a 5th Avenue Bar. However, George insists that "Twix is the only candy bar with the cookie crunch." [12] [13]
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories: bakers' confections and sugar confections. The occupation of confectioner encompasses the categories of cooking performed by both the French patissier and the confiseur.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.
Pocky is a Japanese sweet snack food produced by the Ezaki Glico food company. Pocky was first sold in 1966, and was invented by Yoshiaki Koma. It consists of coated biscuit sticks. It was named after the Japanese onomatopoeic word pokkiri (ポッキリ), which is supposed to resemble the sound of the snack being cracked.
A wafer is a crisp, often sweet, very thin, flat, light biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. They frequently have a waffle surface pattern but may also be patterned with insignia of the food's manufacturer or may be patternless. Some chocolate bars, such as Kit Kat and Coffee Crisp, are wafers with chocolate in and around them.
Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer. Celebrations boxes are now sold in multiple countries which tend to have the same brands as the UK, but do differ in some circumstances. Twix does not come in Australian celebrations for example.
Maxibon is a Belgian brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé. It consists of a block of frozen dairy dessert containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.
Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany, from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.
100 Grand is a candy bar produced by the Ferrara Candy Company, a subsidiary of Ferrero. The candy bar was created in 1964 by Nestlé. It weighs 1.5 ounces (43 g) and includes chocolate, caramel and crisped rice. The bar contains 201 calories; it is low in cholesterol and sodium, but high in saturated fat and sugar. Its first slogan was "Tastes so good it's almost illegal!" Its current slogan is "That's Rich!"
Orkla ASA is a Norwegian conglomerate operating in Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminium solutions and financial investment sectors. Orkla ASA is listed on the Oslo Stock Exchange and its head office is in Oslo, Norway. As of 31 December 2021, Orkla had 21,423 employees. The Group's turnover in 2021 totalled NOK 50.4 billion.
Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.
Terry's is a British chocolate and confectionery brand. The original company was founded in 1767 in York, England, and was part of the city's famous confectionery triumvirate along with Rowntree's and Cravens. The company's headquarters and factory, Terry's Chocolate Works, was closed by Kraft in 2005 and production moved to Kraft factories in Europe. The business returned to the UK in 2019 as Terry's Chocolate Co located in London. Their best known products include Terry's Chocolate Orange and Terry's All Gold box of assorted chocolates which were both introduced in the 1930s.
Balisto is a wholemeal biscuit bar snack manufactured by Mars, Incorporated, consisting of a digestive biscuit center and a variety of milky cream toppings, and coated in milk chocolate.
Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.
"Cookies &" was a brand of cookie treats from the parent company Mars, Incorporated. In the United Kingdom, Ireland, Australia and the Netherlands, Cookies & was sold as "Bisc &". It consists of cookies coated in chocolate with added toppings "Cookies &" were introduced in 2002 to appeal to the 18–46 years old target market.
Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.
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