E-girls and e-boys

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An e-girl with typical fashion, makeup and gestures E-girl.png
An e-girl with typical fashion, makeup and gestures

E-girls and e-boys, sometimes collectively known as e-kids, [1] are a youth subculture of Gen Z that emerged in the late 2010s, [2] notably popularized by the video-sharing application TikTok. [3] It is an evolution of emo, scene and mall goth fashion combined with Japanese and Korean street fashion. [4] [5]

Contents

Videos by e-girls and e-boys tend to be flirtatious and, many times, overtly sexual. [6] [7] Eye-rolling and protruding tongues (a facial expression known as ahegao , imitating climaxing) are common. [8]

According to Business Insider , the terms are not gender-specific, instead referring to two separate styles of fashion, stating that "While the e-boy is a vulnerable 'softboi' and embraces skate culture, the e-girl is cute and seemingly innocent". [9]

Origins

The terms "e-girl" and "e-boy" are derived from "electronic boy" and "electronic girl" due to their association with the internet. [10] "E-girl" was first used in the late-2000s as a pejorative against women perceived to be seeking out male attention online. According to an article by Business Insider, the earliest example of e-girls were found on Tumblr, [9] with Vice Media stating the subculture evolved out of the earlier emo and scene cultures. [11] Vox writer Rebecca Jennings instead referred to the Tumblr aesthetic as a precursor of the subculture, as it lacked the cutesy aspect that would come to define e-girl hair and makeup. [12]

Ruby Barry of Heatworld traces the origins of e-girl fashion to 2000s Japanese street fashion, including anime, kawaii and lolita fashion styles. [4] Kayla Marci of Edited described it as an evolution of emo, scene and mall goth fashion that was heavily influenced by Asian fashion styles such as anime, cosplay and K-pop. [5] i-D referred to Avril Lavigne as "the original e-girl" due to her polished take on alternative fashion, contrast to mainstream norms of the time and affinity for Japanese kawaii culture. [13] Additionally, fictional characters such as Ramona Flowers, Harley Quinn and Sailor Moon were influential on the development of the subculture. [14] [15]

By the late-2010s, e-boys had split from this original all female culture, embracing elements of emo, mallgoth, and scene culture. [16] The popularity and eventual death of emo rapper Lil Peep also influenced the beginnings of the subculture, [17] with the New York Post describing him as "the patron musical saint of e-land". [18] E-boys also make use of "soft-boy aesthetics" through presenting themselves as sensitive and vulnerable. According to the Brown Daily Herald this is due to a transformation of ideal male attractiveness from being traditionally masculine to embracing introvertedness, shyness, emotional vulnerability and androgyny. [19]

Mainstream popularity

English musician Yungblud is an e-boy ReadingFest290821-68.. (51414457957).jpg
English musician Yungblud is an e-boy

The subculture began in 2018, following the worldwide release of TikTok. According to an article in i-D , the subculture's emergence on the app challenged the polished and edited photos of influencers and VSCO girls common on Instagram, due to TikTok lacking the features to do so. [20] An article by CNN stated that "If VSCO girls are the sunshine-basking hippies of 2020, e-girls are the opposite". [21] The subculture first began to gain mainstream attention in 2019. [9] MEL Magazine attributed the subculture's popularity to the increased interest of K-Pop groups like BTS, Exo and Got7 in the Western mainstream, due to the two's similar style of dress and hair. [22] A trend soon began on TikTok and other social media platforms, where people would upload videos "transforming" into an e-boy or e-girl, according to Vox Media, this is how the culture "entered the mainstream lexicon". [12] [23] In the summer of 2019, Belle Delphine's emerging online prominence helped bring attention to the e-girl subculture; Business Insider described Delphine as "a symbol of the first wave of e-girl". [24] The July 2019 murder of Bianca Devins also brought attention to e-girls due to Devins' participation in the subculture. [25]

The subculture continued to grow in prominence through 2020, with Vogue publishing an article featuring Doja Cat discussing e-girl makeup, [26] and "e-girl style" being in the top 10 trending fashion terms on Google in the year. [27] Additionally, a number of mainstream celebrities began to adopt the bleached stripes hairstyle associated with e-girls, including American socialite Kylie Jenner [28] and Kosovar-English singer Dua Lipa. [29] In July, high fashion designer Hedi Slimane released a preview of a collection called "the Dancing Kid" for Celine, influenced by the fashion of e-boys. In a July 29 article from GQ , fashion critic Rachel Tashjian referenced this as a sign that "TikTok is now driving fashion". [30] Corpse Husband's song "E-Girls Are Ruining My Life!", which was released in September, gained large amounts of attention on TikTok, [31] eventually charting in the UK Singles Chart for three weeks. [32] In late 2020 and early 2021, a number of high fashion designers, namely Ludovic de Saint Sernin and Celine, began designing collections inspired by e-boy fashion. [33] [34] [35] Both InStyle and Paper magazine credited e-boys and e-girls as important to the rise in popularity and resurgence of pop punk in the 2020s. [36] [37]

Fashion

The subculture's fashion is inspired by a number of prior subcultures, fashion trends and forms of entertainment, including mall goth, [38] [39] 1990s–2000s fashion, skater culture, anime, [5] Japanese street fashion, [4] cosplay, [40] K-pop, [41] BDSM, [6] emo, scene, [10] hip hop, [42] and rave. [43] Dazed described the aesthetic as "A little bit bondage, a little bit baby". [15] Outfits commonly consist of baggy, thrifted clothes. [6] In particular, some e-girls wear mesh shirts, [6] plaid skirts, oversized t-shirts, crop tops, platform shoes, chokers and beanies, [44] while e-boys wear oversized sweaters [45] or monochrome clothes and band merchandise [46] layered over long sleeve striped shirts, [7] and polo necks. [47] Chain necklaces, wallet chains [42] [46] and dangle earrings [48] [49] are also frequently worn. E-boys often wear curtained hair, [50] [51] whereas e-girls hair is dyed neon colors, [6] [52] often pink or blue, [10] or is bleached blonde in the front. [44] Some tie their hair into pigtails. [10] Hair dyed two different colours down the centre (known as "split-dye hair") is common amongst both sexes. [9]

Both boys and girls may wear heavy makeup, in particular pink blush on the cheeks and nose, imitating anime. [53] [8] Fake freckles [53] unkempt nail polish, [54] and winged eye liner [6] are common. YouTuber Jenna Marbles made a video imitating an e-girl's makeup style, calling it a mix between "Harajuku, emo, and igari makeup", [52] the latter of which is a Japanese makeup style imitative of a hangover. [55] Some e-girls draw over their philtrum using lipstick to make their lips look rounder. [56] One notable element of e-girl makeup is under-eye stamps, often in a heart shape, [43] [57] a trend that has been influenced by Marina Diamandis. [58] Discussion of mental health is also common. [15]

Music

E-boys and e-girls are associated with "Sad Boy" music, [59] [60] a broadly defined grouping of musicians, who similarly write music influenced by sadness and mental illness, that often overlaps with emo rap. [61] The term has been criticized by artists such as James Blake, due to its portrayal of mental illness, which he considers "unhealthy and problematic". [62]

In the 2020s, it became common for participants of the subculture to listen to artists associated with the 2020s pop punk revival. [37]

See also

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References

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  3. ↑ Bassil, Ryan (July 26, 2019). "Introducing: The E-Boy". Vice . Retrieved April 4, 2020.
  4. 1 2 3 Barry, Ruby (May 27, 2021). "How to dress like an E-girl in 2021: your definitive guide". Heatworld . Retrieved December 15, 2021.
  5. 1 2 3 Marci, Kayla (February 17, 2020). "What is an E-Girl and E-Boy?". Edited. Archived from the original on January 26, 2021. Retrieved September 11, 2020.
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  7. 1 2 Bain, Marc (December 13, 2019). "The year's top-trending fashion styles in the US only existed online". Quartz . Retrieved February 7, 2020.
  8. 1 2 "What's the Story Behind This Egirl Face? An Investigation". Jezebel . October 3, 2019. Retrieved February 7, 2020.
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  12. 1 2 Jennings, Rebecca (August 2019). "E-girls and e-boys, explained". Vox Media . Retrieved December 24, 2020.
  13. ↑ Kheraj, Alim (August 2, 2019). "avril lavigne was the original e-girl". i-D . Retrieved December 21, 2020.
  14. ↑ McIntosch, Cody (December 14, 2019). "E-Girls: 10 Pop Culture Characters Who Definitely Inspired The Trend". Screen Rant . Retrieved December 21, 2020.
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  22. ↑ Longo, Joseph (July 10, 2019). "Teens Are Bringing Back the Butt Cut. It's the EBoy Haircut Now". MEL Magazine .
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  28. ↑ Dixon, Emily (April 27, 2020). "Kylie Jenner's Latest Hair Transformation Is 100 Percent E-Girl". Marie Claire .
  29. ↑ Baker, Scarlett (December 16, 2020). "Lil Nas X Has Got a Festive New Hairstyle Just in Time for Christmas". Dazed . Archived from the original on December 19, 2020. Retrieved December 21, 2020.
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  32. ↑ "Corpse & Savage Gasp". UK Singles Chart . Retrieved December 21, 2020.
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  35. ↑ Abad, Mario (July 29, 2020). "TikTok Teens and E-Boys Have Taken Over Celine". Paper .
  36. ↑ Gillespie, Katherine (April 16, 2021). "Mod Sun Is Gen-Z's Pop Punk Consultant". Paper . Retrieved April 20, 2021.
  37. 1 2 Goldfine, Jael (March 22, 2021). "The Internet Has a New Boyfriend". InStyle . Retrieved April 20, 2021.
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  39. ↑ Ralph, Jessica (October 29, 2020). "The five most fashion forward cult horror films". Shift London. Archived from the original on January 10, 2022. Retrieved January 10, 2021.
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  41. ↑ Dupere, Katie (January 6, 2020). "E-boys are taking over TikTok and teen culture: Here's what that means". AOL . Retrieved July 8, 2020.
  42. 1 2 Jennings, Rebecca (January 13, 2020). "E-boys are the new teen heartthrobs — and they're poised to make serious money". Vox . Retrieved February 7, 2020.
  43. 1 2 Cortés, Michelle Santiago (October 29, 2019). "Why E-Girls Are The Moodier VSCO Girls, & How To Be One For Halloween". Refinery29 . Retrieved February 7, 2020.
  44. 1 2 Roden, Arabella (June 16, 2020). "10 Cool E-Girl Hairstyles to Rock in 2020". Archived from the original on December 31, 2020. Retrieved December 21, 2020.
  45. ↑ GW, Charlotte (October 10, 2019). "Please Can Someone Tell Us What eBoy Hair Is? (New Gen Z Style Alert!)". Archived from the original on February 3, 2021. Retrieved December 22, 2020.
  46. 1 2 Luecke, Andrew (November 19, 2019). "What TikTok's EBoys & EGirls Tell us About Where Internet Style is At" . Retrieved December 22, 2020.
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  53. 1 2 Cortés, Michelle Santiago (October 29, 2019). "Why E-Girls Are The Moodier VSCO Girls, & How To Be One For Halloween". Refinery29 . Retrieved February 7, 2020.
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  55. ↑ Abelman, Devon (December 13, 2017). "Makeup Artists Are Applying Blush in the Shape of Hearts". Allure . Retrieved May 29, 2020.
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  62. ↑ "Singer James Blake slams 'sad boy' label amid 'epidemic of male depression and suicide'". Sky News . Retrieved December 22, 2020.
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