InStyle

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InStyle
InStyle.svg
Instyle magazine cover March 2019.jpg
Cover of the March 2019 issue, featuring Brie Larson
Editor Sally Holmes
Categories Celebrity, human interest, news
Total circulation
(2013)
1,810,539 (US) [1]
First issueJune 1994;29 years ago (1994-06)
Final issueMarch 2022;1 year ago (2022-03) (print)
Company Dotdash Meredith
CountryUnited States
Based inNew York City
LanguageEnglish
Website instyle.com (US)
ISSN 1076-0830

InStyle is an American monthly women's fashion magazine founded in 1994. [2] It was published in the United States by Dotdash Meredith, and started originally as a brand extension of People before carving out its own identity. [3] In February 2022, it was announced that InStyle would cease print publications and move to a digital-only format. [4]

Contents

Description

Although Instyle was well known for its advertising, it also shared a diverse range of content encompassing beauty, fashion, home, entertaining, philanthropy, celebrity lifestyles, feminism, and compelling human-interest stories, Instyle magazine has been under the leadership of notable Editors-in-Chief. This esteemed roster includes Martha Nelson (1993-2002), Charla Lawhon (2002-2008), Ariel Foxman (2008-2016), and Laura Brown (2017-2022).

After originating in the United States, InStyle had expanded their brand and, as of 2012, had distributed internationally to over 16 countries including Germany, Brazil, Greece, South Korea, Spain, Turkey, South Africa, Romania, [5] and Russia. In May 2017, InStyle China was launched as part of a partnership with an existing weekly magazine,[ citation needed ] which featured Victoria Beckham on its inaugural cover. [6] In 2018, the UK edition shifted from paper to digital version, and the Polish edition was cancelled after 10 years of publication. [7] The InStyleUK website is inactive.

In 2018, InStyle became the first major fashion magazine to ban photography of and advertisements featuring fur. The ban on fur intended to showcase the animal cruelty necessary to produce fur garments, and to encourage others to refrain from fur consumption. The way in which companies obtain fur in order to create these fashion garments are viewed as unethical and inhumane, therefore people disprove of them. The organization PETA was thrilled with the news and celebrated with the editor Laura Brown banning the use of fur advertisements in the magazine. Since the 2000’s PETA has been on the forefront of advocating for animals at the face of abuse and cruelty in modern society.

In mid-July 2020, InStyle's Australian edition's publisher Bauer Media Australia and New Zealand, which had been acquired by the Sydney based Mercury Capital,. During the time of COVID-19, it took a toll not only on the magazine but the revenue that it was making. This made it hard for publication. [8] [9]

Dotdash Meredith, the media group that acquired InStyle in 2021, announced that they will be terminating the publication's print issues. InStyle's final publication was released in April 2022. InStyle became digital-only after noticing its online increase of more than 40 percent annually. It does not mean that the magazine was to be gone for good, but CEO of Dotdash Meredith, Neil Vogel stated that the magazine will be moving to an all digital because "print is no longer serving the brand's core purpose." [10]

Returning to print

In 2022, InStyle Australia rights were acquired by True North Media. True North Media is a new publishing division of Bashful Group, a Sydney-based group. In September 2022, they announced the launch of their first biannual print edition of the magazine. [11] The magazine itself contains 300 pages, with 127 pages of new seasonal fashion and 20 pages of beauty along with special sections of men's fashion and lifestyle.

Related Research Articles

Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.

<i>People</i> (magazine) American weekly magazine devoted to celebrity and human-interest

People is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by Dotdash Meredith, a subsidiary of IAC. With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million. People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising. People ranked number 6 on Advertising Age's annual "A-list" and number 3 on Adweek's "Brand Blazers" list in October 2006.

Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more than 120 million and paid circulation of more than 40 million, and its websites had nearly 135 million monthly unique visitors. Its broadcast television stations reached 11% of U.S. households.

<span class="mw-page-title-main">Fur clothing</span> Clothing made of furry animal hides

Fur clothing is clothing made from the preserved skins of mammals. Fur is one of the oldest forms of clothing and is thought to have been widely used by people for at least 120,000 years. The term 'fur' is often used to refer to a specific item of clothing such as a coat, wrap, or shawl made from the fur of animals.

<i>Grazia</i> Weekly Italian womens magazine

Grazia is a weekly women's magazine that originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria, China, Croatia, Colombia, France, Germany. Greece, Indonesia, India, Jordan, Macedonia, Mexico, the Netherlands, Poland, Portugal, Pakistan, Qatar, Serbia, Slovenia, South Korea, Spain, Thailand, and the United Kingdom.

<i>NW</i> (magazine) Australian womens magazine

NW was a weekly magazine published in Australia by Bauer Media. It contained articles about media celebrities, Hollywood gossip, clothing, makeup, dieting, and entertainment. In July 2020, the magazine was included in the sale of Bauer Media Australia to Mercury Capital, which closed NW down due to the economic effects of the COVID-19 pandemic.

<i>J-14</i> (magazine) American magazine targeted at preteen and teenaged girls

J-14 is a monthly teenage magazine marketed at pre-teen and teenage girls around age 11–19. It is one of the earliest teen celebrity magazines. The magazine was among the top children's magazines in the 2012 list of Forbes.

<i>Brides</i> (magazine)

Brides is an American website published by Dotdash Meredith, who purchased the title in 2019. As with many similar bridal magazines, it is designed to be an in-depth resource for brides-to-be, with many photographs and articles on wedding dresses, cakes, ceremonies, receptions, and honeymoons. It was the sister publication of Modern Bride and Elegant Bride magazines, until the demise of those titles in October 2009. Then, the frequency of Brides changed to monthly. The magazine was published monthly until 2013 when the frequency was switched to bimonthly.

Pacific Magazines was a magazine publisher operating in Australia owned by Seven West Media. In March 2020, it was acquired by Bauer Media Australia in April 2020. In June 2020, Mercury Capital acquired Pacific Magazines as part of its purchase of Bauer's former Australian and New Zealand assets.

<span class="mw-page-title-main">Dan Mathews</span> American activist

Dan Mathews is the senior vice president of People for the Ethical Treatment of Animals. He is known for creating PETA's most newsworthy campaigns, including the "I'd Rather Go Naked Than Wear Fur" ads, as well as campaigns involving celebrities such as Alec Baldwin, Pamela Anderson, Pink, and Paul McCartney. He has been profiled by the NY Times, USA Today, and Wall St. Journal and has lectured on animal rights and veganism at Harvard, Princeton, Columbia, Oxford and Cambridge.

Mediaweek is an online trade website serving the Australian media industry. It provides news regarding the Australian newspaper, television, radio, magazine and outdoor advertising industries.

<i>Health</i> (magazine)

Health was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range from improper diet to dealing with life issues such as weak relationships and growing stress. Additionally, this website offers latest fashion and exclusive beauty tips, various healthy food recipes, and related articles that can encourage people to be happy and healthy. Since 1999, Health has published its annual beauty awards, highlighting top products in health categories like skincare. It occasionally features cover stories on celebrities such as Marcia Cross and Elisabeth Röhm and tips from Bethenny Frankel, a celebrity chef.

InStyle, published by IPC Media, was a monthly glossy magazine focusing on celebrities and their style. The British edition launched in 2001, following the success of the magazine in the US. The current editor is Trish Halpin, who commenced the position in September 2006. The circulation of In Style was currently more than 145,000 in 2013. In October 2016 the print version was cancelled and it became a web-only publication.

<span class="mw-page-title-main">Bauer Media Group</span> German multimedia conglomerate

Heinrich Bauer Publishing, trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services. Bauer has a workforce of approximately 11,000 in 17 countries.

<i>Elle</i> (magazine) Worldwide lifestyle magazine

Elle is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, and society and lifestyle. The title means "she" or "her" in French. Published by the Paris-based Lagardère Group, Elle is considered one of the world's leading women's magazines, with 45 editions worldwide and 46 local websites. It now counts 20 million readers, a circulation of 4 million, and 100 million unique monthly visitors. It was founded in Paris on November 21st,1945 by Hélène Gordon-Lazareff and her husband, the writer Pierre Lazareff. The magazine's readership has grown since its founding, increasing to 800,000 across France by the 1960s. Elle editions have since multiplied, creating a global network of publications and readers. Elle's international expansion began with ELLE UK and ELLE USA launches in 1985.

<i>Womens Health</i> (magazine) Lifestyle magazine

Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times a year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions, circulates in over 25 countries, and reaches over 8 million readers globally. Before its acquisition by Hearst, it was founded by Rodale, Inc. in Emmaus, Pennsylvania.

Editorialist is an e-commerce marketplace that offers styling services with a specialization in luxury fashion and accessories.

Laura Brown is an Australian fashion journalist. She is a former editor-in-chief of InStyle magazine and former Features/Special Projects and executive director of Harper's Bazaar magazine. She graduated from Charles Sturt University, where she received a B.A. in arts and communications.

Samantha De Reviziis is an Italian entrepreneur and fur fashion blogger who has been working in the fur sector since 2009. In 2012 De Reviziis founded SDR srl: an umbrella company for four brands which she also serves as the Managing Director for. The four brands are Welovefur.com, the only blog in the world specialized in the fur sector – consulting agency Samanthadereviziis.com, Instasamy.com a digital agency with an eCommerce focus, and finally – Sostenibilità.com, a start-up specialized in the sustainability of fur and fashion. 

<span class="mw-page-title-main">Are Media</span> Australian media company

Are Media is an Australian media company that was formed after the 2020 purchase of the assets of Bauer Media Australia, which had in turn acquired the assets of Pacific Magazines, AP Magazines and Australian Consolidated Press during the 2010s. It is owned by the Sydney investment firm Mercury Capital.

References

  1. "Consumer Magazines". Alliance for Audited Media. Archived from the original on January 23, 2017. Retrieved February 10, 2014.
  2. Rose, Matthew (June 7, 2000). "'Real Simple' Magazine was Anything but for Time Inc". The Wall Street Journal. Retrieved December 12, 2015.
  3. "InStyle Magazine". Magazine Agent. Retrieved March 21, 2012.
  4. "Entertainment Weekly, InStyle and four other Meredith magazines will cease print publications". February 9, 2022.
  5. "Simona Patruleasa, InStyle Romania, July 2012". Magxone.com. July 23, 2012. Archived from the original on March 11, 2013. Retrieved July 25, 2017.
  6. "InStyle expands to China". Women's Wear Daily. May 3, 2017. Retrieved February 13, 2018.
  7. "Burda zamyka "InStyle" i skupia się na "Elle", "Glamour" i "Gali"" (in Polish). Retrieved November 18, 2018.
  8. Doyle, Michael (July 21, 2020). "InStyle, Elle, Women's Health, Men's Health among Australian magazines axed by Bauer Media". ABC News . Archived from the original on August 11, 2020. Retrieved September 4, 2020.
  9. Meade, Amanda (July 20, 2020). "Mercury Capital axes eight former Bauer magazines, including Harper's Bazaar, Elle and Men's Health". The Guardian . Archived from the original on August 27, 2020. Retrieved September 4, 2020.
  10. McCall, Tyler. "'InStyle' to End Print, Going Digital-Only [UPDATED]". Fashionista. Retrieved April 21, 2023.
  11. Mediaweek. "Instyle Australia launches first biannual print magazine". mediaweek. mediaweek. Retrieved April 21, 2023.